The signboard of a hotel says "13 is too full"

A real estate advertisement "burying money on all sides" is very conspicuous.

Pharmaceutical merchants put out homophonic advertisements such as "Don't stop at the next point"

The word "stop" is written as "well", fast food is written as the upper left of the word "rice", eggs are written as "eggs", and all kinds of beer are written as "all kinds of beer sprinkles"

Advertising language is the eye of the brand, which is of unusual significance for people to understand the brand connotation and establish brand loyalty. Let's take a look at how these well-known world-class advertising slogans build world-class brands.

* mergers and acquisitions; M chocolate: insoluble in hands, only soluble in mouth.

This is the inspiration of the famous advertising master bernbach, which is a classic and has been passed down to this day. It not only embodies mergers and acquisitions; The unique USP of M chocolate sugar-coated packaging implies that M & amp； M chocolate is so delicious that we don't want to hold it in our hands. Stop.

* Pepsi: the choice of a new generation

In the competition with Coca-Cola, Pepsi finally found a breakthrough. They found the market from young people, positioned themselves as the new generation cola, invited the super singers that the new generation liked as their brand spokespersons, and finally won the favor of young people. A slogan clearly conveys the positioning of the brand and creates a market, which is indispensable.

* Volkswagen Beetle: It's better to think small.

In the 1960s, the American automobile market was dominated by large cars. When Volkswagen's Beetle first entered the United States, there was no market at all. Bernbach once again saved the public's Beetle and put forward the concept of "seeing the big from the small", using the power of advertising to change Americans' ideas and make them realize the advantages of small cars. Since then, Volkswagen's small cars have been firmly in the forefront of the American auto market until Japanese cars entered the American market.

* Nike: Just do it.

Nike quickly became the first brand of sporting goods through a series of advertisements with the theme of justdoit and the star effect of basketball star Jordan. This slogan is in line with the mentality of the younger generation. Just do it, as long as you are different, as long as you act. However, with Jordan's retirement and the transformation from Just Do It to I Have a Dream. Nike's influence is gradually declining.

* Nokia: People-oriented technology

It seems that people-oriented technology was not first put forward by Nokia, but the connotation of this sentence has been fully exerted. Facts have proved that it is this concept that has made Nokia become the first brand in the mobile phone market from a small brand. From product development to talent management, it truly embodies the people-oriented concept. Therefore, the slogan is particularly powerful because it has the essence of words.

* De Beers Diamonds: Diamonds last forever, but one lasts forever.

It is proved that the classic advertising language is always a combination of rich connotations and beautiful sentences. This slogan of De Beers Diamond not only tells the true value of diamond, but also raises the value of love to a high enough level from another level, making it easy to associate diamond with love. This is indeed the most wonderful feeling.

* McBride's coffee: Didi is fragrant and meaningful.

As the second largest coffee brand in the world, Maxwell's advertising language is a language classic. Unlike Nestle, Maxwell has a better sensory experience. Although it is not as straightforward as Nestle, it conforms to the artistic conception of coffee, and at the same time, it closely combines the mellow taste of Maxwell coffee with the inner feelings, which can also stand the test.

Shan Ye Piano: Children who learn piano will not go bad.

This is the most famous advertising language in Taiwan Province Province. It captures the parents' mentality and adopts the strategy of attacking the heart, not talking about the advantages of the piano. But to attract parents from the perspective that learning piano is conducive to children's physical and mental growth. This is really effective. My parents agree with Yamaha, so buying Yamaha's piano is the next step.

Shan Ye is very clever in this respect.

* mcpherson Coffee: Good things should be shared with good friends.

This is the slogan for Macmillan Coffee to enter the market in Taiwan Province Province. Because Nestle has firmly occupied the market in Taiwan Province Province, and the slogan has been deeply rooted in people's hearts, Macmillan had to start with emotion and combine coffee with friendship, winning the recognition of consumers in Taiwan Province Province, so Macmillan successfully entered the coffee market in Taiwan Province Province. When people see Macmillan coffee, they will think of the feeling of sharing it with their friends, which is really good.

* remy martin XO: As soon as remy martin opens up, good things will come naturally.

Noble remy martin is not enjoyed by ordinary people, so drinking remy martin XO will definitely have some different feelings, so remy martin gives you a hope that as long as you drink remy martin, something good will happen. With such auspicious "divination", who doesn't want to drink remy martin? Especially those nobles, are convinced.

* Dove chocolate: rich and smooth milk.

The reason why it is classic enough lies in the psychological experience of "silky feeling"; Silk can be used to describe the delicate and smooth feeling of chocolate, with high artistic conception and rich imagination. Make full use of synaesthesia and bring the power of language into full play.

* Intel: Give the computer a Pentium kernel.

Intel's microprocessor was originally named X86 and did not have its own brand. In order to highlight its own brand, since 586, the running speed of computers has been defined by the number of Pentium. It is said that in order to launch its own Pentium brand, Intel gave 5% rebate to major computer companies in order to put the words "intelinside" on products and packaging, while "giving computers a Pentium kernel" was a pun, which not only highlighted the brand, but also properly reflected the function and surging driving force of Pentium microprocessor.

* Toyota: Everything will be fine in the end. There will be Toyota.

Spicy and delicious, Zhuge grilled fish, right and wrong, laughing about the romance of the Three Kingdoms.

Technology presses the twelfth floor of the capital, the 800-mile ancient city.

Lamian Noodles is good. The Great Wall never falls down.