Jiang Jiaping, who was born in a private teacher's family in rural Yixing, has never had pocket money consumption because he only relies on his father's meager salary to support the livelihood of a family of six. Every time I go to school, I pass by the fruit shop of the supply and marketing cooperatives in the town, and I can only smell and sigh at the apples that have been dug up and the rotten meat exudes a sweet smell. Once, Mr. Jiang Jiaping, who studied hard and had consistently achieved sharp grades, was taken to his home by a teacher who liked him to "open a small stove", and the teacher stuffed a piece of special food in the town into his mouth - halva, which was the best candy that Mr. Jiang Jiaping had ever eaten at that time, and the refreshing sweetness at that time still cannot be forgotten.
In order to get rid of the poverty of his family, in the traditional thinking of Mr. Jiang Jiaping's father, only by studying hard and becoming a person who eats national food in the future can he be regarded as getting ahead. In the early 80s of the last century, Mr. Jiang Jiaping, who deeply realized the pressure of his father's housekeeping, gave up the opportunity to take the key high school entrance examination and followed his father's long-cherished wish to take the secondary school examination. On the day of the high school entrance examination, his father, who never spends extravagantly, bought him a big watermelon for the first time in order to ensure Mr. Jiang Jiaping's normal performance in the exam, which is the first time in Mr. Jiang Jiaping's memory that he tasted fruit.
Like almost all entrepreneurs, Mr. Jiang Jiaping, chairman of Jiangsu Tiandilong Group, was not comfortable with the middle school Chinese teachers eating a little "less than the top, more than the bottom" of the "imperial grain" rice, with the simple idea of "wanting to earn more money and make life better", he began to do business "without doing business", and wanted to resign several times to go to the sea, but he gave up because of his father's fierce opposition. After his father died of illness in 1990, there was no one to stop him from making the choice. In the summer of 1992, the information revealed in Deng Xiaoping's speech on his southern tour made Mr. Jiang Jiaping realize that this was another excellent opportunity to start a business, and he could not hesitate any longer. Therefore, Mr. Jiang Jiaping resisted the dissuasion of all relatives and friends without hesitation, and resolutely took the initiative to abandon the "iron rice bowl" of teachers and join the ranks of "those who go to the sea".
Mr. Jiang Jiaping knows that entrepreneurship needs the support of capital, technology and market, and as a middle school teacher who has only been teaching for 7 years, he has no accumulation and can only choose the "shallow water area" of "small fights". He relied on the 500 yuan from the sale of the wedding ring, and borrowed two old printing presses in partnership with a distant cousin to make envelopes, sticky notes and various forms used in the unit, and did more than 20,000 yuan of business this year. Although it didn't make more money, it was a little bit of a way to run the business.
The "small-scale" printing workshop made Mr. Jiang Jiaping see that there was no added value. Mr. Jiang Jiaping, who wants to make a career, was fascinated by the printing of laser anti-counterfeiting trademarks under the guidance of a teacher in his university, which has high technical requirements and requires a large investment. For Mr. Jiang Jiaping, who is new to "sea water", it is undoubtedly a "deep water area". Unexpectedly, this project is not as simple as imagined, due to the exploration of technology and the cultivation of the market to pay a lot of costs. In 1993, there was only continuous input and no output, which shook the confidence of the partners, and Mr. Jiang Jiaping, who firmly believed that this project would be successful, could not bear to give up halfway, and intermittently borrowed hundreds of thousands of yuan in debt, and lost more than 300,000 yuan at the end of the year. For Mr. Jiang Jiaping, who started from 500 yuan and has never had such a big venture capital experience, it is undoubtedly an astronomical number, and he did not expect to be "choked" by just one step from the "shallow water area" to the "deep water area". The partner couldn't bear it and offered to withdraw. Mr. Jiang Jiaping thought: I took this matter, so I distributed all the assets and equipment in the factory to him, so that the partners could easily exit, but he took the initiative to bear all the debts.
Mr. Jiang Jiaping, who was already in debt of several hundred thousand yuan, continued to insist on carrying his briefcase and traveled back and forth to all parts of the country, day and night. Many relatives who lent him money couldn't bear to see him working so hard and persuaded him: "Don't do it, the debt will be talked about slowly", however, Mr. Jiang Jiaping said: "Success often lies in the efforts to persevere, if it ends here, the debt of hundreds of thousands of yuan may not be repaid for a lifetime." He saw the "anti-counterfeiting" business opportunities from the "quality travel" activities that were vigorously carried out across the country at that time to crack down on counterfeiting and punish inferiority, and the newspapers reported a series of fake wine cases, prompting him to run the anti-counterfeiting wine trademark business for the printing house in the university. The wine label business did not arrive, but unexpectedly won a large number of business in a woolen sweater factory in Jiaxing, Zhejiang Province to make laser anti-counterfeiting trademark tags. From then on, Mr. Jiang Jiaping, who was already empty-handed, began his road of repaying debts as the "sales representative" of the university printing house.
In the mid-90s of the last century, the printing plants are still only following the traditional passive business model of sample processing, and there is a very popular dogmatic slogan of "customer requirements, is our requirements", Mr. Jiang Jiaping found many unsatisfactory points from the samples sent by many wineries to process, so he thought about the positioning of the high, medium and low-end products of each winery, and analyzed the different distribution of the market in the east, west, north and south. The design is more in line with the characteristics of different consumption levels and cultural differences in different regions, can reflect different cultural connotations and brand characteristics, and enhances the competitiveness of the winery to expand the market and increase sales. Therefore, Mr. Jiang Jiaping recruited a group of creative designers and designed a batch of packaging that was more popular with the market than the samples sent by the winery; After that, Mr. Jiang Jiaping according to the homogenization phenomenon of the same carton packaging and glass bottle filling in the market, ingeniously designed a unique tin box packaging and clay pot packaging, so that a number of famous liquor prices increased sharply, sales soared, not only quickly took over a large number of packaging business, but also by China's famous liquor "Kouzijiao" pulled into the largest private shareholder of the close cooperation layer. This initiative to enhance the competitiveness of the brand in the market for customers has suddenly made Mr. Jiang Jiaping's printing enterprise climb the level of 100 million yuan in sales. "Kouzijiao" sells well in the market, and "Tiandilong" is indispensable.
In the new century, the liquor packaging of "Tiandilong" has reached the saturation point of hundreds of millions of industrial scale, and the capital accumulated over the years has a new impulse. Mr. Jiang Jiaping thinks that the packaging industry is subject to the upstream wine industry, the wine industry does not develop, and the packaging industry cannot develop.
After visiting all the large-scale copper markets in China, Jiang Jiaping knows that the country's copper industry has a scale of 3000-500 billion, the step-by-step casting and rolling process of local enterprises is backward, and the electricity consumption cost of low-quality raw material copper smelting is 100-200 yuan per ton higher than that of large enterprises. Mr. Jiang Jiaping decided to go to Shanghai Electric Cable Research Institute for advice.
When I walked into the elevator and was about to go home, I coincidentally met a fellow from Yixing, and I learned that this fellow was actually a technical authority and project innovation leader in China's copper smelting industry. The fellow immediately took Mr. Jiang Jiaping to his office. The villager told him: "to use the international advanced continuous casting and rolling process, there are only 2 enterprises in China initially successful, but the operation of the technology is still unstable, once the technology is mature, there are very rich profits, the production capacity is 10 times that of the traditional process, can produce 200 tons, 8000 yuan per ton of value, with gas as fuel, belongs to the green production process." Mr. Jiang Jiaping thought: If it can be done domestically, I can also do it, as long as all the conditions are met. After that, this Yixing native took Mr. Jiang Jiaping to the two successful enterprises in China to investigate. On January 18, 2004, "Tiandilong" used domestic mature technology to successfully open the furnace and completed the cross-industry "jump" from light industry to copper. In order to prevent follow-up and vicious competition, Mr. Jiang Jiaping has invested more than 300 million yuan in recent years, and has established copper rod factories in Shandong, Jiangxi, and Jiangsu, taking the lead in occupying regional markets.
The year before last, Tiandilong Group had a 30-year-old Shandong employee, who had an accidental stroke in the dormitory, and was basically sentenced to "death death" by the doctor after being rescued in the local people's hospital for 2 days. "If you want to save it, pay 50,000 yuan and operate immediately, otherwise there is no hope at all." Mr. Jiang Jiaping didn't say a word, and immediately went through the surgical procedures for the employee. Half a month after the operation, the sick employee recovered and was discharged. This incident has caused a great "sustenance" effect throughout the group. All employees feel from the bottom of their hearts that if they work hard with Mr. Jiang Jiaping, they will have a strong support for the employees who are unable to bear sudden accidents.
In Jiang Jiaping's view, no matter how big an enterprise develops, if it can't assume social responsibility well, it still can't get rid of a "small" word. As a successful entrepreneur, he has always been actively involved in philanthropy and has been advocating for philanthropy on many occasions. According to statistics, in the past five years alone, Jiang Jiaping has invested more than 3,000 yuan in various charities.
At the beginning of 2008, he came into contact with the DPP, learned about the DPP, and had a huge value recognition of the purpose of the DPP Legislature to serve the public and participate in politics for the people. He feels that his efforts to run a good business and actively participate in charity are for the benefit of the people; The DPP's participation in politics and serving the society is even more for the well-being of the people. In January, he submitted an application for membership to the Yixing Municipal Committee of the Wuxi Democratic Progressive Party, taking joining the Democratic Progressive Organization as his firm political pursuit.