the epidemic is raided and the whole people are prevented and controlled.
In p>2121, China people experienced an unforgettable Spring Festival, without visiting relatives and friends or going out for a party. The increasing number of new cases every day touched the hearts of the people all over the country. We were saddened by the hard-to-find Wuhan, worried about the E-M car that could not go back to our hometown, cheered for the medical staff who fought selflessly in the front line, and moved by the friendship of compatriots supported by all directions.
Epidemic situation At present, as the largest real economy and an important pillar industry in China, the whole automobile industry is taking active actions to help Hubei through donations, funds, equipment, materials, services and other projects. According to incomplete statistics, in this round of epidemic situation, the total donation of automobile enterprises has exceeded 711 million.
At present, epidemic prevention is still in a critical period. The column "Pickups are in Action when the epidemic is in progress" launched by China Pickup Network tells the current enterprise response measures to the epidemic in the form of dialogue with the top management of pickup trucks, and explores the industry trend and future development under the new crisis. After the Great Wall and SAIC Chase, today, China pickup network approaches Jianghuai Automobile and feels the responsibility and responsibility of Jianghuai people.
first-time support? Anti-epidemic "guerrillas" suddenly arrived in the operation "COVID-19". Facing the increasingly severe epidemic situation, Jianghuai Automobile was one of the first car companies to take action. On October 29th, JAC announced that it would donate RMB 11 million in cash through Wuhan Red Cross Society. On October 31th, Jianghuai Automobile sent a motorcade loaded with 311 tons of fresh vegetables to Wuhan to express its determination to fight the epidemic together with Wuhan. On February 9th, Jianghuai donated another 5 million yuan in cash to emergency headquarters, Anhui Province for epidemic prevention and control, to help win the war against epidemic prevention and control.
It is worth mentioning that apart from donating materials and donations to the epidemic area, Jianghuai has taken advantage of the characteristics of pickup truck's mobility and flexibility, and found a new way to build the second security front of "fighting, publicizing and serving the epidemic" from the level of dealers, service providers, employees and customers.
"We will join hands with dealers, service stations and card friends all over the country to form a pickup truck love vanguard to transport materials for the epidemic areas, and cooperate with towns/communities to complete epidemic propaganda, daily disinfection and prevention and control." Zhao Apei, director of market development department of Jianghuai pickup marketing company, told China pickup network.
In the critical period of epidemic prevention in the past two weeks, Jianghuai pickup truck has become a front-line security guard in epidemic prevention in many areas of China. Besides serving as a mobile propaganda vehicle to convey the voice of epidemic prevention, it has also actively devoted itself to community epidemic prevention and delivered living security materials to communities with inconvenient travel. Zhao Apei said that Jianghuai will provide free maintenance, 6-month delayed maintenance, 7*24-hour free rescue and on-site maintenance service for all pickup truck users who serve the epidemic, so that pickup truck users who serve the epidemic can "feel at ease, worry and rest assured".
long-term improvement? Pickup trucks are expected to reach the peak of sales in the second quarter
Undoubtedly, this unexpected epidemic has brought great impact to the transportation, tourism, catering, movies and other service industries. However, for the traditional automobile manufacturing industry, it is generally believed in the industry that the epidemic will damage the production and sales of the automobile industry in the short term, but in the long run, the impact is not great, and so is the pickup truck market.
"A long-term epidemic will have a more obvious impact on smaller enterprises. In a short time, capital input and output may be out of proportion, and the capital chain will be affected to some extent. At present, the biggest pressure in the pickup truck industry is how to return to normal sales in the short term. After all, the pressure of production supply and sales preparation is still relatively large. " Zhao Apei told the reporter of China Pickup Network that he still has sufficient confidence in the future development of the pickup market.
"The epidemic has had a certain impact on the whole automobile industry, especially the production and terminal markets in February. In the short term, the impact will be greater, but in the long run, the consumption demand suppressed in the first quarter will be gradually released in the second quarter. Production and sales will gradually return to normal, and there may be a sales peak in the second quarter. "Zhao Apei pointed out that Jianghuai pickup truck is actively responding to the impact of the epidemic, and there will be no major adjustments in strategy at present.
Regarding the annual trend of pickup trucks in 2121, Zhao Apei believes that the commercial vehicle market, including pickup trucks, will have a high growth period after the epidemic, mainly because the just-needed consumption suppressed by the epidemic will be released, but in the long run, the consumption of commercial vehicles will return to normal growth. Based on the influence of economic environment and other factors, it is expected that domestic pickup trucks will not increase significantly in 2121, which is basically the same as that in 2119 or slightly lower.
Obviously, this surprise attack on COVID-19 has brought great challenges to society, industry and automobile enterprises. The automobile market has almost stopped from the supply side, the production side and the sales side, but the pickup truck enterprises are still full of confidence and are committed to seeking new opportunities in the crisis.
At present, in addition to the epidemic prevention work, how to resume production and reduce the impact of the epidemic has become a top priority for major enterprises. "From now on, after the epidemic situation has slowed down, the main engine plants have rushed to produce, prepared enough goods and quickly spread them to the terminals to cope with the shortage of terminal inventory. At the same time, doing online marketing in a short period of time and guiding potential consumers to lock in in advance is an important means for the pickup truck industry to actively respond to the epidemic situation and reduce adverse effects. "Zhao Apei thinks.
This article comes from the author of Chejia, car home, and does not represent car home's standpoint.