There is still a way out for offline stores in the future, but it just can't be as popular as when there was no online shopping and goods.

I think it's normal for Maybelline to withdraw its cabinet. As a cosmetics brand, it can bring goods by live broadcast, which will make it convenient to sell products and save the cost of physical stores. After all, the most important thing for cosmetics is to see its effect, and ordinary people can see its effect in the live broadcast room.

when it comes to the cosmetics industry, in fact, as an enterprise, you can consider withdrawing the cabinet, or you can consider both ways, opening online stores and live broadcasts, and there are a few stores offline. After all, some users still like to buy cosmetics offline, so that they can better grasp which color lipstick, foundation, glitter and so on they are suitable for when trying out.

The convenience of live broadcast and online shopping has really affected physical stores. The reason why many physical stores are closed is because of the saturation of the industry, which leads to bleak business, but it does not mean that there is no business.

I remember that there is a commercial street under the office building where I work. Every day, shops are closed and shops are opened. This is a normal phenomenon. No one is shopping, which leads to bad business. I must stop the loss in time. Besides, according to my observation, there are no fewer than 51 tea shops in the commercial street, and there are 41 tea shops excluding non-brand brands. There are also some franchisees with the same brand. For example, a grass shop has opened five branches in my business circle and walked thousands of meters.

On the other hand, except that every industry may keep some physical stores, there are still many industries that rely more on physical stores, such as

fresh supermarkets and bazaars.

catering shops.

electronic products industry.

as the saying goes, food is the most important thing for people.

It is essential for people to buy food and cook every day. Nowadays, the mushrooming community group buying, food delivery and take-away services really give people great convenience. They are cheaper than vegetable markets or fresh supermarkets, and I often buy some well-stored ingredients online, such as potatoes and carrots, but these softwares still have disadvantages. One is that you can't guarantee that the ingredients you buy are the freshest and best, and the other is that if you encounter bad vegetables, they will.

partners who have used the group food software should know that they all receive the food the next day after buying it. Maybe you want to eat it today, but you don't want to eat it tomorrow, and you may have to go to the vegetable market to buy some. This is on the one hand, and on the other hand, when you receive a refund for food quality problems, because it is too late to wait another day, you still have to go to the vegetable market to buy the vacant ingredients. I have encountered the situation that the vegetables bought in summer are rotten, and then the refund is made and then I go to the bazaar to buy them.

Needless to say, restaurants can't just do take-out. After all, many people prefer to cook and eat it now. The ingredients sealed with take-out packaging boxes have lost their best taste and flavor, and often they can only be a help when they are busy at work. They can't be a way to enjoy life, and they are the best for dining.

Because I always order takeout at noon at work, I have encountered many similar things. For example, when I received the vegetables in Chinese stir-fried dishes at noon, I opened them and ate them. The green leafy vegetables were all yellow and black, and the fried chicken chops I ordered were not crisp after receiving them, but soft. These are all places where takeout is not as good as eating in class.

Another point is electronic products. When buying smart phones, televisions, cameras and other products whose functions are not known until they are used, most people will choose physical stores, because these things cost thousands of dollars, and the prices in physical stores are not much different from those on the Internet. Besides trying out their own satisfactory models, they can also go shopping and kill time.

Actually, there are people around me who buy electronic products all by online shopping, but in contrast, more people will choose physical stores. Most of these people who shop in physical stores are middle-aged and elderly people and women, and they are more receptive to the tangible truth.

that's why I think that in the commercial field, physical stores and online stores can only be said to be equally divided, each with its own advantages and disadvantages, just like Tai Chi is round, and it is best that they can complement each other!