Nowadays, people live in an era of rising prices, rising house prices and not rising wages, and making money is the first priority. People around tourist attractions want to earn an extra bucket of gold, and tourist business has become people's first choice. However, how to do business around tourist attractions and what business to do? The following is my business experience in Qinhuangdao, a seaside tourist city, for your reference only.
1. Project selection
A. Physical store
The first thing to consider when doing business is project selection. Choosing a project in business is like betting when gambling. You can only win money if you make the right bet, otherwise you can only lose your blood. A good project is the cornerstone of business success. What project should you run when doing business near tourist areas and scenic spots? This should be combined with the characteristics of tourist areas and scenic spots, which is the old saying that "relying on mountains to eat mountains and relying on the sea to eat the sea". For example, Nandaihe Tourist Area is a summer seaside resort in northern China, and the sea is the biggest feature of the tourist area, so it is natural to make a fuss about the sea when doing business.
People usually think of mass business projects such as seafood stalls, seafood barbecue shops, seafood buffet and so on. No matter where you travel, people are most concerned about the most basic clothing, food, shelter and transportation, followed by high-level spiritual pleasure. Food is the most important thing for the people, and food is a unique culture in China. A tourist can avoid buying souvenirs, taking commemorative photos and staying in high-end hotels, but it is absolutely necessary to eat. It is essential to travel to the seaside and taste local seafood, otherwise it will be a pity. Therefore, seafood restaurants and barbecue shops can be seen everywhere in Nandaihe to provide local seafood for tourists, and every tourist season, large and small seafood restaurants will be full.
Keeping pace with seafood restaurants are supermarkets, large and small, which deal in all kinds of necessities for playing by the sea, such as sun hats, swimsuits, goggles, bath towels, slippers, beach clothes, and cold drinks to quench your thirst. Of course, there are also special foods in coastal cities, such as dried seafood, squid slices, shredded squid, dried sea rice, etc., for tourists to choose from. Most tourists will buy some local specialties as gifts for relatives and friends.
In addition, a handicraft shop that deals in seashells, corals, pearls and other sea ornaments is favored by tourists at the seaside. Wandering in exquisite handicraft shops, browsing a wide range of handicrafts adds a lot of interest to tourists, and running a handicraft shop has become a good business project.
maybe some people will say that many people have done these projects, is there any profit? This depends on the business scale of local scenic spots, such as eating (seafood), wearing (swimsuit) and staying (hotel), which are necessary for tourists, with large demand, huge market and less investment risk.
of course, we can also avoid the edge of competition. According to its market demand, it is also feasible to choose a project with low competitiveness, which requires another way. It is also a choice to do special projects that have nothing to do with scenic spots. Running a small shop with a unique style can give tourists a refreshing feeling and attract tourists' attention among many seafood restaurants and sea decoration handicraft shops.
at the beginning when I decided to run a handicraft project, I felt that seashells, pearls and other sea ornaments were highly competitive, so I turned to handicrafts, and the goods in the store were handmade, trying to create a strong ethnic customs and atmosphere. Although it had nothing to do with the sea, it was also welcomed by tourists. In order to avoid the suspicion of advertising, we don't name the store here.
B. Online shop
Can you still be an online shop in the tourist area? Many people will have such questions, and the answer is yes.
in the era of information technology, the internet has become an indispensable part of our lives. When we travel, we will check Baidu, find out the geographical location, travel guide, tickets for scenic spots and book hotels.
During my years of doing business in tourist areas, I met a friend. His website is Nandaihe Accommodation, which mainly reserves hotels, hotels and family hotels for tourists. It is a good choice for doing business in tourist areas with little investment and no risk. Interested friends can refer to it. The website is www.cyqhd.com, hoping to give you an idea.
2. geographical location
if business projects are the cornerstone of business success, then geographical location is the cornerstone of success, and choosing the right place is as important as choosing the right project.
Of course, the place with the most tourists is the first choice. It is best to open a shop on the only way for tourists to go to scenic spots and scenic spots. "The wine is also afraid of the deep alley." In a good geographical location, the rent is also the most expensive, which needs to be decided according to your own economic ability. Even if you have enough economic strength to rent a house, you still have to consider whether the profit is directly proportional to the high rent. In addition, some details should be considered when choosing the geographical location. For example, the house on the shady side is better than the house on the sunny side. In hot summer, the store is not only cool, but also tourists like to walk on the shady road. In addition, handicraft shops and clothing stores should try to avoid barbecue shops. Small shops should not be too close to big supermarkets.
3. Business philosophy
No matter where you do business, you can't do without a good business philosophy, which is the spirit and the driving force. Some businesses doing business in tourist areas are more or less lacking in honesty. It is the inherent idea of most businesses to buy and sell with one hammer, because most tourists will not visit a scenic spot repeatedly. I think justice is in people's hearts. Maybe you don't get anything if you pay, but if you don't pay, you won't get anything. Sincere hospitality is the magic weapon to create profits at any time. Just because tourists don't visit a scenic spot repeatedly doesn't mean they don't visit a store repeatedly. Doing business in tourist areas requires a good attitude. The number of tourists may fluctuate a lot every day. The attitude must be optimistic and indifferent. You can't be sad and happy, and your mood fluctuates, which is not conducive to health and business.
4. Grasp the news
Grasping accurate news is also a magic weapon to win.
The friend mentioned above who is a Nandaihe accommodation website has given me a lot of inspiration in this respect. He told me to use Baidu Index to check the development trend of the number of tourists. When the number of tourists increases, it is self-evident that it is important for us to increase the stocking and accurately grasp the tourist data.