With the rising temperatures, the hot summer is getting closer and closer to us, and with the approach of summer, compared to the cold winter time, a significant portion of the hot pot store business will enter the off-season, although now more and more young people to join the summer to eat hot pot in the army, but always inevitably part of the hot pot store is still operating poorly, looking at the other hot pot stores in front of the city, and their own! The is a cold look, must be angry, but suffering from no good way to solve the problem, in fact, to let the hot pot store in the summer to improve the survival rate is not difficult, and listen to the editor slowly come. Previously, we will not choose to go to the hot pot store in the summer to consume the reason is actually very simple, is to eat hot pot in the summer is very easy to get on fire, I believe that many diners have this experience, but we can be a long time solidified thinking to convert a little bit of the hot pot base to add the appropriate herbs, after appropriate and reasonable after the deployment of Chinese herbs to join the bottom of the pot, not only can be effective to the chili pepper and pepper dryness and off, let the taste become better, the business is to make the business can be better, the business is a good way to get the best out of the hot pot. Let the taste become better, the business is able to use this as a selling point to do publicity, similar to the "not on fire hot pot" this kind of name, look at it is very attractive. Let's take an example, lamb is a hot pot cuisine in the click rate is very high ingredients, because of its characteristics, so very suitable for winter tonic needs, to the summer time, even if someone to eat hot pot, but I believe that the point of lamb will not be too much, in fact, these are also curing thinking in the strange, as a hot pot restaurant businessmen, you can do in this area to do articles, to promote the summer is also suitable for eating mutton point of view, speaking of which, some people may not understand, some people may not understand, but also to eat mutton. Some people may not understand, summer is suitable for eating mutton is a saying, we all know that the summer temperature is very high, but also people sweat most of the time, cold drinks and air-conditioning is people in the hot summer favorite, seemingly commonplace, but in the theory of traditional Chinese medicine is another view, Chinese medicine believes that it will make people's oxygen consumption increase, compared to other seasons, people in the summer of consumption is actually greater, the so-called Spring and summer nourishing Yin, autumn and winter Yang, mutton just belongs to the nourishing Yin class of food, Chinese people since ancient times is the balance of yin and Yang, mutton temperature, and contains the human body needs food kinds of amino acids, the key lies in the will not be on fire, the consumption of mutton in the summer to effectively replenish the loss of physical strength, is a good choice. No matter what time, saving is always a virtue, as the restaurant is also the same, especially in the off-season is to do a good job of energy saving measures, and then let's take an example, we can use the dishwashing water for washing the floor and flushing toilets and other cleaning work, which can save a lot of money. Many of the store employees are from all over the world, will inevitably involve employees to visit their families and such things, as a management staff, you can arrange staff vacations in the off-season, the vacant manpower can be enabled to make up for the temporary workers, or part-time student vacations, thus reducing labor costs. Hot pot restaurant and other types of food and beverage outlets between there is a certain difference, and other than may appear to be a bit monotonous, so want to survive in the off-season, you need to work on innovation, appropriate increase some service projects, take a more flexible way of doing business, to enhance the added value of the hot pot is the king's way. As a hot pot restaurant, if always stick to rely on hot pot this one content, can last to the end of the minority, after all, to hot pot as the main, multi-faceted development in order to occupy more of the market. In the previous we said, even if you do hot pot to make their own characteristics, in addition to the above mentioned in the base on the effort, but also from other aspects of the start, for different age levels of the population to develop new products, we all know that love of beauty is a woman's nature, we can develop like detoxification and skin care pots and other special products to cater to the needs of women. China's vast territory, the nation is also quite numerous, hot pot stores around the local people's characteristics and tastes, the launch of different flavors of the pot, the summer heat, for most people, than meat, fruits and vegetables is a better choice, you may want to launch a what the fashionable vegetable hot pot, or creative fruit hot pot and so on, not only in accordance with the seasons, but also to attract a lot of eyeballs. Mention of hot pot, will inevitably mention the "seabed salvage", seabed salvage as a hot pot sector leader, naturally has a reputation and proudly in the industry's top capital, to provide customers with "intimate, warm, comfortable" service is the purpose of the seabed salvage, of course, it is also so! To do, it is not only in the hot pot restaurant, and even the catering industry to set an example, regardless of the flavor is good or bad or not, regardless of the price is high or low or not, it brings to the customer's high quality service is witnessed, and these have also become its gold standard, so people mention its name, the first impression is not the flavor of the hot pot, but the service is how to how to good, it is not difficult to see, in the "the customer is God". It is not difficult to see that in the "customer is God" in the catering industry, service is how important, for the cultivation of customer loyalty, this kind of service and marketing approach is worth learning and learning from all of us. No matter what time, we have to believe that "things are dead, people are alive", with the heart, under the effort, you can find a solution, why the same in the off-season, other businessmen can do well, but they can not, think more about thinking is bound to be able to break through themselves.