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Is there anything to pay attention to when joining a franchise store to open a store?
Is there anything to pay attention to when joining a franchise store to open a store?

Is there anything to pay attention to in franchise stores? Now more and more people choose to start their own businesses. With the development of economy and society, many people choose to start businesses in order to change their quality of life. The way to join is much simpler than starting your own business. Let's take a look at what franchisees need to pay attention to and related information.

Is there anything to pay attention to in franchise stores? 1 First, investigate the market.

No matter what industry the franchisee wants to join, it is necessary to conduct market research first. According to what industry projects are operated in the market, you can choose the projects to join. In addition, franchisees should also consider brand joining to see if the brand can stand the test of the market and the pressure exerted by peers. Also pay attention to those emerging brands, because there is no market experience, it is likely to be "hot" for a while, and then disappear. Choose a chain store with at least 5 years experience.

Second, in-depth exchanges, clear matters.

If you confirm to join this brand, you must first believe that you know about the joining of this brand, and you can't just sign the joining contract after reading some promotional materials. Therefore, franchisees must have a deep understanding of the contract before signing the franchise contract. Below I will specifically introduce what should be paid attention to when signing a contract.

1. First, ask the headquarters of this brand to show the service mark registration certificate, and then confirm whether the headquarters has the actual brand right.

2. When the headquarters requires franchisees to pay royalties, they must issue invoices, write down the specific amount and mark it separately. If the franchisee does not open a shop, the head office must return the unexpired royalties.

3. Commodity channels. When the headquarters provides commodity channels, franchisees can ask for commodity prices, not higher than the market price, or slightly higher.

4. The contract signed by the franchisee and the contract signed by the franchisee have a fine for the violation of the franchisee, but there is no fine for the violation of the headquarters, so the franchisee has the right to make a request.

Third, avoid conflicts after China's accession.

After joining, franchisees should have entrepreneurial spirit, cooperate with the work of the headquarters and create a win-win situation. Due to the huge differences in consumption levels and concepts between cities and regions, the business strategy formulated by the headquarters may not be applicable to every franchise store. At this time, it is not allowed to conflict with the headquarters, and it is necessary to communicate with the headquarters carefully to discuss the settlement bill.

The above is what we should pay attention to when introducing and opening franchise stores. I specifically introduced the matters needing attention when joining, which are divided into three items: first, market research, and then matters needing attention when signing a contract to avoid conflicts in later operation. Therefore, first-time entrepreneurs must pay attention to these three items when joining. As long as you know them in detail, I believe you can realize your dream of further expanding the market.

Is there anything to pay attention to in franchise stores? 2. Industry choice

At present, there are a large number of franchisees all over the country, and there are hundreds of franchisees in almost all walks of life. The number of franchisees has gradually become a reference standard to judge whether an industry is hot or not. From the current venture capital market, catering, maternal and child, education and other industries are keen investment projects for entrepreneurs, and are also suitable for zero-based entrepreneurs. Taking time to invest in an industry with less risk and stable market can make entrepreneurs take fewer detours and truly achieve once and for all.

Second, the field trip

Now, the development of the Internet has also made joining convenient and quick, and entrepreneurs can easily find their favorite projects to invest in various entrepreneurial business websites. However, after all, investment is accompanied by certain risks, especially in finding suitable entrepreneurial projects in various networks, which requires entrepreneurs to do a good job in the early stage. It is best to go to offline franchise stores to observe their actual business conditions, such as store location, store size and passenger flow. In this way, opening a shop by yourself can have a roughly expected effect.

Third, clear rights and interests.

The biggest difference between opening a franchise store and opening a store freely is that both the entrepreneur and the headquarters have to sign a franchise contract. Franchise contracts include franchise fees, franchise support, franchise services and a series of franchise matters. When signing a franchise contract, entrepreneurs need to carefully read all the franchise terms in the contract given by the headquarters. If they find an unfavorable treaty, they can directly report it to the headquarters and ask for amendment to avoid damage to their rights and interests in the future.

The above are some precautions for opening a franchise store. Of course, there are obviously more problems to consider when opening a franchise store, and the subsequent store management still needs entrepreneurs to ponder and think for themselves. It is worth noting that entrepreneurs should maintain good communication with the headquarters in the course of business and find their own business strategies.

What should I pay attention to when joining a franchise store? 3 1. In the early stage of choosing a franchise store, we should pay attention to the appropriate financing methods and make reasonable investments.

The franchise circle advises entrepreneurs not to borrow money everywhere or even borrow high-interest loans in order to raise franchise funds and deposits because they are eager to start a business. Although franchise stores have mature business philosophy, the opening of new stores will have a period of indifference, and profits will not be earned in a short time. But in order to raise money to pay off debts every day, entrepreneurs can't be completely careless in the operation of their careers.

Entrepreneurs assume that funds are limited, thinking that they can choose some small joining projects first and gradually accumulate funds. At the same time, franchisees should do what they can and choose the franchise fee that suits their threshold. Otherwise, entrepreneurs are heavily in debt and are always on tenterhooks, which has a great impact on the operation of the store.

At the same time, franchisees should determine the reasonable distribution ratio of the whole capital investment and make plans for everyone. Don't wait until the scenery is closed, only to find that there is no money to stop the operation of the store in the early stage. Isn't that a big joke?

2. Good communication with the headquarters of franchise chain stores.

There are many chain enterprises now, and the profits earned by opening franchise stores in recent years are also considerable, which makes some emerging chain enterprises and franchisees even more impatient. Some entrepreneurs are eager to start a business, and only after listening to the promotional materials of some chain enterprises, they rashly signed up to join.

Only when there is a dispute, the chain headquarters is smaller than its own store, or even an empty shell, and there is basically no talent and experience to deal with the effect of joining the project. Therefore, it is very necessary for entrepreneurs to personally go to the headquarters to investigate and collect first-hand on-site information at franchise stores.

3. Operators should read the franchise contract carefully and consult professional legal persons.

The contract is the only binding and important evidence. The most important thing is the contract term, which is generally three to five years internationally. Because some franchisees, for insurance reasons, take into account the constraints of certain factors on the franchise point, so the contract period is relatively short. Generally speaking, the contract period of a franchise enterprise is relatively long, and the mature management concept ensures that franchisees can shake in this industry.

In fact, before signing a franchise contract, entrepreneurs should deepen their understanding of the contents of the contract to ensure their rights and interests. Don't think that franchise contracts are all headquarters standards and can't be modified. In fact, the contract should be signed by mutual consent. In other words, entrepreneurs should not only open their eyes to see the content clearly, but also have the right to request to modify the content.

4. Operators should adjust their capital operation and plan their operation strategies.

It is very important to control the cost of the operation process, and it is relatively necessary to tighten the cost in a lower range. At the same time, the creator should plan the purchase strategy, allocate the capital turnover, and ensure the normal operation of funds in the operation process. Shops should try their best to prevent the goods from being crushed.

Many new entrepreneurs are often genuine, capital operation is stretched, and soon they get into trouble. When joining, entrepreneurs can coordinate with franchisees, deal with the backlog of goods first, and ensure the normal operation of funds without affecting the business progress.

5, will manage employees

Franchisees must realize that reasonable management of employees is an effective way to appease out-of-store sales and must do it well.

First of all, franchisees should fully understand their employees. As a manager, it is not easy to look at employees comprehensively. But managers assume that they can fully understand employees, and the task will be much smoother. Every employee has his own advantages and disadvantages in talent, temperament, attitude, knowledge and cultivation.

Some tasks drag on quickly, some are cautious, some are good at interpersonal relationships, and some like to bury their heads in statistics and work silently. A manager who can fully understand his employees can assign them reasonable positions according to the characteristics of their tasks, so that you will be a first-class manager in task efficiency and interpersonal relationship.

Secondly, we should communicate with employees more and listen to their voices. Employees always have their own suggestions and opinions. Therefore, managers often need to stop communicating with employees, consult their opinions and listen to their questions. Untie the knot of employees, the team will be more intrigued and have higher enthusiasm for the task.

At the same time, employees should be allowed to make mistakes and be praised for their good performance in real time. There are many uncertainties in the sales environment, so it is naturally impossible to succeed in everything. As a manager, if you ask your subordinates not to make any mistakes, it will inhibit innovation and make them timid in their tasks. Of course, employees who make contributions should be rewarded and praised in time to boost morale.

6. Manage customer files and establish good customer relationships.

Joining entrepreneurs should learn to manage customer files, retain old customers and open up new customers. Customer files include basic information of customers, buying and selling, consumption ability and consumption preference, etc. This is also the primary information for franchisees to stop management and tracking. Careful analysis of customer files will reveal their respective preferences, vision and purchasing power, so as to introduce goods and provide services more pertinently.

7. Extremely accumulated industry experience

Industry experience is hard to get from one or several books, and many things can only be obtained by personal experience. Therefore, franchisees should pay attention everywhere and accumulate more. For example, to open a clothing brand franchise store, franchisees should read more popular magazines and participate in fashion activities to cultivate their own fashion concepts and keen sense of fashion.

When every customer walks into the store, you can provide her with a suitable match with the same eyes. Aren't you worried that the franchise store's turnover will not advance by leaps and bounds? If entrepreneurs want to succeed, they should not only carefully select franchise projects, but also add the entrepreneurs' careful management of franchise stores to even excellent franchise projects, so as to succeed in starting a business.