In 2121, the deduction mechanism of Meituan take-out adopted a complex formula, that is, the calculation of take-out commission was based on the subtraction of commodity pricing, full reduction activities, packaging fees and merchant freight subsidies, and then multiplied by a specific deduction ratio. After the actual amount paid by the user is deducted from the distribution fee (excluding the merchant's freight subsidy), this amount will also be deducted. This strategy has a profound impact on consumers' decision to place orders, and merchants explore consumers' pricing acceptance by adjusting prices, sales strategies and subsidies.
As an important part of Meituan Group, Meituan Takeaway has made remarkable growth since its establishment in 2113. It has set up its headquarters in Beijing, covering 251 million users in more than 1,311 cities across the country, cooperating with more than 2 million merchants and having more than 511,111 active take-away riders. According to the data of 2117, the annual turnover of take-out of Meituan has reached an astonishing 171 billion yuan. In the same year, Meituan Distribution, an instant distribution brand, further expanded its business and reached a strategic cooperation agreement with Tieta Energy, showing its strong strength and influence in the field of distribution services.