Catering is a low-threshold industry. Anyone who has a trade can open a shop. But it's hard to do well or survive. The average closing rate of restaurants is 71%. After 1 year, 31 restaurants will survive. So, how can we open a restaurant? I have the following suggestions, hoping to give you some reference.

11Be well prepared

Before starting a business, please know yourself and what your strengths are. What are you good at? Are you really suitable for catering and entrepreneurship? Do you love this industry? Wait, keep asking yourself, if you just blindly open a shop when your brain is hot, it is basically difficult to do it.

Secondly, you should have the consciousness of cost accounting and control, and the catering industry is "four highs and one low"; High taxes, high rent, high cost of raw materials, high labor cost and low profit. It can be said that catering is a very money-burning industry. Opening a restaurant, only rent and decoration is a big expense, and the restaurant will not control the cost, and it will eventually die.

Finally, you should have sufficient funds to prepare. Only with sufficient funds can you "have food in your hand, but don't panic in your heart". You can travel all over the world with money, but you can't move without money.

12 Have a clear positioning

In the era of great competition, differentiation and positioning are essential for restaurants. Only by accurate positioning and differentiation can we stand out in the cruel competitive environment.

the first thing a start-up restaurant should consider is the category positioning, that is, what kind of catering business are you going to do? Hot pot, takeaway, dinner, light meal, rice noodles or noodles, etc.

secondly, we should position ourselves as a guest group. In your preparatory stage, you must understand a question: "What kind of business do you want to do?" . Male, female, old, young, what age range? You need to position yourself from two points: 1. Determine the positioning of the customer group according to the class division: it is a key step to make a feasible plan by observing the needs of similar people around you from your own experience; 2. Determine the customer group positioning according to the consumption scene: We should fully consider the scene where it is located and when it appears in the consumer's life. On weekends or weekdays, where is it? Work or leisure space, these are important factors that affect consumers' choices and decisions.

13 Know the location

Three major influencing factors of location

Business circle types. Business district, office district, residential district, university city district, hospital district, tourist attractions, high-speed service area, etc. Shops should choose business districts according to the characteristics of their products, but they must evaluate the coverage of services provided by surveys. The service radius of catering is generally 3.5 kilometers.

the operation of the business circle. Business scale, promotional advertisements, traffic conditions, business environment, etc. The business conditions of the business circle are different, and the population is also very different.

location in the business circle. Different locations, different people flow. In a business circle, there will be obvious differences in passenger flow due to different store locations. Usually, the closer to the door, subway or elevator, the greater the passenger flow, and vice versa.

14 Decorate according to the characteristics of the restaurant

A restaurant with elegance, style and taste can always give people a comfortable and pleasant feeling. Restaurant decoration is not just as simple as painting white walls and laying tiles. A serious and excellent professional design team will consider moving lines, lighting, materials, colors, or music background, all of which contain great knowledge.

15 Know how to design a menu

A truly good menu can not only bring objective economic benefits to the restaurant, but also serve as a bridge to realize benign interaction between the restaurant and customers, which can reduce the communication cost between waiters and customers, greatly improve the turnover rate, and let customers feel the charm of the restaurant brand at the first time after entering the store. You should know the choice and change of dishes, give a good name, make menus according to customers' needs and so on.

well, due to the limited space, here is just a simple framework and ideas for your reference only. How to run a restaurant well will involve more knowledge and knowledge, for example, you have to be able to do marketing, recruit people, research and development new dishes, data analysis of restaurants, crisis management and so on.

If you don't have any experience, I suggest you go to a restaurant with good business and study for a period of time. Don't do it as a part-time job, but as a boss. You should learn everything about the restaurant and ask more questions, so that you can see for yourself how a restaurant operates. This is the most effective and fast way.

I happen to run a restaurant. Let me talk about my situation first, and then talk about what you should pay attention to when opening a store. I may face failure when I open a restaurant this time. I chose the wrong location, set the wrong positioning, and didn't do a good job in decoration. I fried fast food and ordered food. It's a bit bad to put the two together.

I'm going to talk about what you should pay attention to when opening a restaurant. Of course, it's just my personal opinion.

It depends on which group of people you want to do business. If you are making fast food, it's enough to rent a facade, and the decoration is not too good. It's enough to look clean and comfortable. It's best to choose a place at the entrance of the hospital, the entrance of the school, a place with a lot of people, a construction site and a company. It's also good to make noodles and buns for breakfast.

As long as you are diligent in making fast food, and choose the right place, the couple is better than working. I chose the wrong place and rented two facades to make fast food, which made me disdainful of ordering food, and the fast food eaters were a little afraid to enter.

If you want to open a restaurant, think it over for yourself. It's difficult to do any business now. I hope it can help you

open a good restaurant with a prosperous business, and make sure the house (with a suitable parking space, no pollution and no disputes around). Complete licenses are the prerequisite. However, how to manage well is the decisive factor for the hotel to make money in the future.

Opinions and suggestions on opening a restaurant:

1. You can't open a restaurant to a very remote street. It's very cheap to drink in a remote place, but there are no customers. You are in business, and having customers is always the first. Otherwise, it's useless for you to have the best skills in the world.

2. The target group can't just be the kind of consumers who seek benefits. Because materialistic consumers are always haggle over every ounce, and they have no loyalty to your restaurant. If the price of another store is one or two cents lower than yours, they will go to that store for dinner, and these people are all people who want to get one yuan and fifty cents. You can't make money from such people, and they won't know gratitude. Therefore, I suggest that the price of the hotel should not be set too low, too low. First, if you can't make money, you won't have more money to invest in the business, which will lead to a vicious circle. Second, the guests also think that your store has no grade, which is the mistake and fatal injury of your business.

3. I suggest you: don't set the price too affordable, reasonable profit is necessary, sincere and meticulous service is also necessary, and a warm and comfortable consumption environment is very important.

ask for a high price, and make concessions for a small profit. For example, three dishes and one soup, you offer 43 yuan, and then you only accept 41 yuan, and you actually earn thirteen or four yuan from the guest. People say that you are generous and he will be very happy. On the other hand, if you offer 31 yuan and 32 yuan, and accept the money according to the price, you actually only earn two or three yuan from the guests. Instead, the guests say that your boss is stingy, haggle over every ounce and can't be a man.

4. To open a restaurant, it is necessary to have its own characteristics. Don't ask people to supply steamed buns from 1.5 yuan, but you should also supply steamed buns from 1.5 yuan, so that you will fall into the low-priced area of price competition. You can sell a steamed stuffed bun in 1 yuan, and the way is that you add a little Chili sauce, sesame oil and onion to the original steamed stuffed bun in 1.5 yuan, and even you can make a snack with the size of steamed stuffed bun, which makes people want to eat it. . . This is just an analogy. The original intention of Fresh Mom is that if you are in the north, you will open a restaurant with a southern flavor, and if you are in the south, you will open a Sichuan restaurant with a southwest flavor, mainly to show your characteristics and attract some people.

1. Special dishes, unforgettable ones;

2. The decoration style and characteristics are different; For example, the feeling of a farmer;

3. The service must be formal and neatly dressed;

4. If the geographical location is good, you can do some articles at the door to increase people's visual impact; If it's not good, advertise more

5. Investigate competitors, set up files, and learn their propaganda methods and food promotion methods!