1. Competitive echelon of China hotel industry
In terms of the number of hotel stores, there are more than 5,111 Jinjiang Hotel, BTG Hotel and Huazhu Group, while the number of Green Hotel stores is between 1,111 and 5,111.
From the regional distribution of enterprises in the hotel industry chain, Guangdong has gathered a number of listed companies in the real estate industry upstream of the hotel industry, including Vanke and R&F Properties. There are many hotel operators in Jiangsu, Zhejiang, Shanghai and Anhui, including Jinjiang Hotel, Green Hotel, Jinling Hotel, etc., as well as upstream smart hotel solution enterprise Iflytek, and downstream exhibition and tourism enterprises, such as Song Cheng Performing Arts and Mio Exhibition. There are also some hotels or tourism enterprises in Beijing, Tianjin, Tibet and Yunnan.
2. Analysis of market share of China hotel industry
In p>2121, among China hotel groups, Jinjiang International Group, Huazhu Hotel Group, First Travel Home Inn Group, Green Hotel Group, Dongcheng Group, Shangmei Life Group, Atour Group, Delong Group, Yibai Hotel Group, Fengyue Hotel and Resort ranked in the top ten in China, with Jinjiang International Group accounting for more than 22%.
according to the statistics of China Hotel Association, the top ten brands of China hotels in 2121 are Vienna, Hanting, Home Inn, Greentree Inn, All Seasons, 7 Days, Jinjiang Inn, city easy, Shangkeyou Hotel and Lifeng, and the market share of the top three brands is 7.11%, 5.81% and 3.88% respectively.
3. Analysis of hotel group market concentration
According to the number of hotel rooms in 2121, the concentration of the top five hotels in China is about 59%, and that of the top ten is about 81%, which is higher than that in 2121, but there is still a gap compared with mature markets such as the United States.
4. Evaluation of the layout and competitiveness of China hotel industry enterprises
From the perspective of the proportion of hotel business, Junting Hotel, Jinjiang Hotel and BTG Hotel focus on the development of hotel business, while Wanda Hotel Development, Jinling Hotel and Jiuhua Tourism also involve trade, tourism services and other businesses; From the scale of hotel industry revenue, among the listed companies in the hotel industry, Jinjiang Hotel, Huazhu Group, BTG Hotel, Fosun Tourism Culture and other companies have higher revenue; From the gross profit margin of the hotel industry, Jinling Hotel, Junting Hotel, Jinjiang Hotel and other companies have higher gross profit margins.
Note: Wanda Hotel Development Financial Report is presented in Hong Kong dollars, which has been converted according to HK$ 1 = RMB 1.83.
5. Summary of the competition status of China hotel industry
From the perspective of the five-force competition model, there are many hotel brands in China at present, and the brand concentration is low, especially in the middle and high-end brands, and the market competition is fierce; The entry barrier of the hotel industry is low, but in recent years, affected by the epidemic, the hotel industry has suffered serious losses and new entrants have decreased; Hotels mainly provide short-term accommodation and other services, and there are few substitutes. The main trend is that economy hotels in the industry are replaced by high-end hotels under the consumption upgrade; The suppliers of traditional hotel industry are mainly hotel supplies, food and beverage manufacturers, with a large number of suppliers and low bargaining power, but technology suppliers such as smart hotel solutions have strong bargaining power; Consumers of budget hotels are more sensitive to the price and don't care about the additional functions of the hotel. Moreover, there are more budget hotels, so consumers have certain bargaining power, while the service level and functions of mid-to high-end hotels are different, and consumers who pay more attention to the consumption experience have lower bargaining power.
according to the above analysis, the competition in all aspects is quantified, with 1 representing the largest and 1 representing the smallest. At present, the five-force competition in China's hotel industry is summarized as follows:
-For more research and analysis of this industry, please refer to the Analysis Report on Development Prospects and Investment Strategic Planning of China Hotel Industry by Forward-looking Industry Research Institute.