One, the market potential analysis

Is the supply of food and beverage products on the market sufficient?

Does a market gap exist in the type and quantity of catering?

What is the demand of customer groups? And how big will the demand be from the potential customer base?

What place does your restaurant occupy in the minds of your customers?

How to choose a restaurant franchise business? Need to pay attention to the key points in the end where?

Two, positioning themselves

First understand your own specific situation: capital and experience.

Sufficient funds, relevant experience, you can choose some of the larger investment projects, capital shortage and no relevant industry experience is best to choose a small investment projects, from small to large, gradual development.

How do you choose to join the restaurant business? Need to pay attention to the key points in the end where?

One of the principles that must be remembered is: be sure to choose the one you are familiar with, to avoid the shortcomings, to play the advantage of the project.

If you know a certain cuisine in Chinese food, then you can open a local food restaurant.

If you like modern catering, and its can skillfully use the Internet to do online marketing, then choose fast food, coffee shop, bakery is not bad.

Additionally, we must learn to take advantage of the location of the location, because in a particular location there will be a specific customer base, the characteristics of the customer base will determine the nature of the restaurant's main business. For example, if you are in a city with a strong tourism industry, then you need to consider the needs of the tourist community.

Three, open the restaurant before the positioning

Opening a restaurant to open the door to see the good news, we have to do a good job before the opening of the preparatory work. Preparation for the opening of a wide range, but if we can do the following four aspects, then the successful operation of the restaurant is just around the corner.

Restaurant franchise business how to choose? Need to pay attention to the key points in the end where?

(1) correctly define the target market

Traditional Chinese food has eight cuisines, twenty-four flavors, if you want to "hit the net" is impossible. So the new restaurant must determine their own customer base: is the general working class, or high-level consumers, teenagers, or middle-aged and elderly; is like the taste of heavy residents in the north, or like light residents of the south ...

For catering operators, of course, the greater your coverage the better, do not operate set in the customer base, but to fully absorb the customer base into your marketing is the most important.

(2) pick to join the project

Taste: first determine the flavor of the intended brand, this level must be passed; in fact, by joining the catering, the headquarters will have a taste blending manual, as long as done according to the standard, the taste is generally not a big difference.

Opening budget: examine the project to be clear in advance, according to their own budget, one by one the costs that may occur to break down, how much money needs to be invested in various aspects, such as the size of the store, the bulk of the rent, to join the amount that can be invested in the purchase of materials to invest in the percentage, and so on.

Popularity: to understand the project consumer positioning, to examine the popularity of the project, the consumer spending psychology: 1 more or less, 2 is to look at the taste, 3 consumption habits.

Site analysis: the best two sides of the crowded place, store wide, heavy traffic, pay attention to the examination of whether the flow of people will produce consumption, to examine in detail the consumption level of the surrounding residents and consumer groups, in order to develop the appropriate marketing program for consumers, store rent can not be measured purely by the price, the key to look at the cost-effective if you join the headquarters to help choose a site, it is better.

Inquire about joining the brand: to understand the franchise headquarters has no successful directly-managed stores, how the business situation, which is to join the replication of the success of the experience of the guarantee, in addition to ask for follow-up services, do not pay the money, the headquarters of you do not care about

Accurate assessment: assess the strength of the brand, the catering industry competition today, the way to brand competition to show that when consumers decide to spend, he often first decide to pick a brand.

(3) Determine competitors

How to lock competitors? In the same area with the restaurant's business scope and target customers similar to the restaurant, providing similar dishes and services.

For competitors, you need to understand what advantages they have, geography, branding, internal environment, service, specialty products ......

We can use a table to list the competitors' situation obtained from the survey, which is convenient to find out the rivals' shortcomings and think of ways to improve them in their own preparations. Through market analysis and investigation, understand the rivals, win the other side of the clientele, so as to be invincible in the rivals such as clouds in the market.

(4) highlight the individuality of the image

Determine the theme of the store, logo, style, color, shape and so on. These can give diners a visual impact, so that they form a unified image of the store.

At the same time, the color scheme inside and outside the store, the store decoration, the service staff dress and service standards should be consistent with the cultural concept and business philosophy it promotes.

Finally, I wish you all in the "2019 Xi'an Chain Join Venture Capital Expo" can find a satisfactory business project. Open store to find a project, investment as a boss, May 25th - May 27th to Xi'an Chain Join Exhibition!