11 basic principles of opening a shop

Introduction: Opening a shop is a good choice for entrepreneurs. However, whether a small shop is popular or not depends on the location. Once you decide to open a shop, you must make a comprehensive investigation of the selected location to understand the population density, popularity and so on.

11 basic principles for opening a shop

1. Convenient transportation. At the main station > Set up a shop near the street, or in the street where customers walk less than 21 minutes. Choosing which side is more conducive to business needs to observe the pedestrian flow on both sides of the road, and the side with more pedestrians is better.

2. Close to places where people gather. Such as theaters, cinemas, parks and other places of entertainment, or near large factories and institutions, on the one hand, it can attract passers-by, on the other hand, it is easy for customers to remember the location of the store, and it will be easier for customers who have been to publicize and introduce it to others.

3. Choose a place where the population increases rapidly. The development of enterprises, residential areas and municipal administration will bring more customers to shops and make them have more development potential in operation.

4. Choose the side with fewer crosswalks or obstacles. Many times, in order to cross the road, pedestrians concentrate on avoiding vehicles or other pedestrians, while ignoring the shops on the side.

5. Select lots that spontaneously form a certain market. In the long-term operation, a market in a street will spontaneously form a "centralized market" for selling certain kinds of goods. Facts have proved that for those shops that operate durable goods, if they can concentrate on a certain location or block, they will be more able to attract customers. Because when people think of buying something, they will naturally think of this place.

6. Choose the address according to the business content. Different types of goods sold in stores have different requirements for store locations. Some stores are required to be opened in places with a large flow of people, such as clothing stores and small supermarkets, but not all stores are suitable to be opened in crowded places, such as health care products stores and service centers for the elderly, which are suitable to be opened in remote and quiet places.

7. Be aware of "being rich". That is, open the store near a famous chain store or brand store, or even next to it. It is adjacent to supermarkets, shopping malls, restaurants, 24-hour pharmacies, coffee shops, tea houses, bars, schools, banks, post offices, laundries, printing shops, community service centers, community cultural and sports activity centers and other brand stores and public places with strong customer attraction. For example, if you want to deal in food, then you should open your shop around McDonald's and KFC. Because these famous foreign fast foods have done a lot of detailed market research before choosing the store site, opening a store next to them can not only save time and energy in inspecting the venue, but also "pick up" some customers with their brand effect.

8. It is located in the street of the commercial center. East-west street is best to sit facing south; It's best to sit in the north-south street facing west and east, as far as possible at the northwest corner of the intersection. In addition, San * intersection is a good place; It is not advisable to open a shop on a slope; The height between the pavement and the shop floor should not be too wide.

9. Choose a storefront with advertising space. Some storefronts have no independent facade, so they naturally lose their independent advertising space in front of the store, which makes you lose the space to "play" marketing wisdom in front of the store.

11, choose the location from cold to hot. It is better to choose a street or urban area that is not optimistic at present from cold to hot in the near future than to choose a shop location that is optimistic by merchants now.

what good physical stores do you sell when you open a shop?

1. Start a business before making money.

Since ancient times, successful bosses rarely succeed in starting a business because they are determined to make a lot of money. Most of them have an ideal to realize or are particularly enthusiastic about a certain aspect, and they realize it through starting a business. This kind of entrepreneurial motivation is more durable and can help entrepreneurs overcome various difficulties.

2. You can afford to win and lose.

The unpredictable market and fierce competition require successful entrepreneurs to have good psychological quality and strong endurance. If you want to win, you must also afford to lose. People who are full of joy and sorrow are most likely to fail. A friend introduced me to a merchant in the store I am opening now, and the cooperation effect is very good. Almost all the monthly facade fees can help me earn back. That product is a wall painting. You can search their website to see if there are any local agents. They can help you make a painting to the store for free. As soon as the guests enter the store, they are attracted by the painting. You can take the deposit directly and notify the agent to go to the construction. It is very easy to make money by opening a store and doing two kinds of business.

3. Be good at capturing market information and social hotspots.

Investment opportunities are often reflected by market information. If we can capture the market information in advance and make full preparations before the opportunity matures, we can grasp the investment opportunities well.

Location of starting a business

Opening a business is not as simple as addition, subtraction, multiplication and division. It involves many links, such as location selection, financing, purchase, sales and financial management. Inappropriate consideration of any link may lead to the break of the investment chain.

Nowadays, it has become a craze for young people to start their own businesses as their own bosses. Whether it's a small online store or a small shop with live ammunition, it seems that operating personalized products is their first choice. In the face of inflammatory reports such as "earning tens of thousands of dollars a month" and "running 3,111 dollars a day" in newspapers, as well as the overwhelming advertising of brands, entrepreneurs who are still young will unconsciously feel good about themselves, and I will certainly make money if I think that others can make money. There are not a few who blindly follow their feelings. However, although the amount of investment in a store is not large, it doesn't look complicated, but opening a store is not as simple as adding, subtracting, multiplying and dividing. It involves many links such as site selection, financing, purchase, sales and financial management, and any one of them may lead to the break of the investment chain. Therefore, for entrepreneurs who want to devote themselves to clothing stores, it is the key to successful investment to carefully study the details of each step.

The most prosperous is not necessarily the best

If you want to open your own personality transfer shop, where should you start? "Scientific Investment" believes that the location of the store and the choice of goods are the magic weapons to win. If these two points are solved well, the profit of the store will be more than 71%.

the location of the store. if it is strong, it can be in the most prosperous area. If you don't want to take too much risk, you can look for it in a place that doesn't look very prosperous on the surface in the spirit of "safety first", so that the rent expenditure can be reduced, although the profit will also be reduced, but it can better use the first year of the industry as experience accumulation and learning investment, and then seek greater development with experience.

Pay attention to the choice of business circle

Due to the differences in business goods, traffic factors, geographical location and business scale, there are great differences in business circle scale and business circle form among different individual stores. Choosing a good business circle is the basis for the reasonable location of newly established personalized stores, which not only helps to formulate business strategies, but also helps to formulate market development strategies. Successful application of business circle strategy can lay a solid foundation for personalized stores, improve the image of stores, create and promote customers' specific needs, and establish a relationship of mutual trust with customers. Of course, it is also one of the basic skills of the business circle strategy of the personalized store to make use of the business circle resources to make the business in the hearts of customers and make them willing to become repeat customers.

therefore, when choosing a location, we should carefully analyze the advantages and disadvantages of the store site, so as to be in an invincible position.

if you can't find a suitable storefront in your favorite downtown area, you can also try to share it with others, and both sides will use a storefront. This will not only save the rent, but also complement each other if the two industries under the same roof have similar customer attributes and complementary products. Such as jewelry and personalized transfer shops, luggage and clothing stores, etc., are all suitable for "supporting" business projects.

Interpretation

Crowd is Qian Chao, and people who open stores pay special attention to popularity. Only when people are popular can they do business. If the clothing store is selected near the station, night market with lights, entertainment places, large shopping malls or shopping pedestrian streets, it will occupy at least seven points of land. Because the endless stream of people is a niche, there are so many potential customers, as long as the goods sold or services provided can meet the needs of consumers, they are not afraid of no good performance.

but, when choosing a store location, should we just find a place with a lot of people? Not really. Many people have a misunderstanding, that is, the flow of people is regarded as the only standard of a lot. It is true that the flow of people is an important factor to determine the success or failure of business, but it is more important to understand the consumption target of passenger flow. Before opening a store, what you should study is not how many people flow every day, but how many "potential customers" or "effective passenger flow" you have among these people flow.

before opening a store, it is best to do some "best store location selection" work, and one of the most important tasks is to measure and analyze the effective traffic. The practice of professional site selection companies is to send employees to the target site with stopwatches to measure the flow and make target inquiries. Although it is difficult for ordinary investors to operate, it is necessary to do a general traffic survey and necessary targeted inquiries near the site selection.

Characteristics of a good store

Generally speaking, a good store has some characteristics in common, which are:

(1) downtown area

This area is also a commercial center and downtown area, with frequent business activities and a good business atmosphere. Such a store site is the so-called "land of land and gold". For personalized transfer shops, the popularity of downtown areas is rapidly updated, which can also bring great business opportunities.

(2) High-density residential areas

The population in residential areas is relatively concentrated and the population density is relatively high. In such areas, consumers are confused at different levels, and people of all ages and social classes have it. No matter what style or type of personalized products are sold, there will be a certain customer base.

(3) Areas with convenient transportation

Convenient transportation is the first condition for consumers to shop. Generally speaking, if there is a bus stop near the store, or the pavement where customers walk for 15 minutes, it is worth considering.

(4) Areas with a market

For shopping goods, it is more conducive to business if they can be concentrated in lots or blocks where peers "get together". Because there are many shops dealing in similar goods, customers can have more opportunities to compare and choose here. For example, the Chenghuang Temple in Shanghai, Xidan and Xinjiekou in Beijing, Jie Fangbei in Chongqing, etc., are all doing well because of the cluster effect.

once the location of the store has been selected, the choice of goods will be much easier. From equipment and goods to technical support and after-sales service, Guangzhou Yongjie Digital Technology Co., Ltd. will provide you with all-round service support!

Four steps to choose the location of a restaurant business

1. Pick a place: Determine the crowd and flow

First of all, you must know where people are going, not just there. For example, breakfast shops should be in places where office workers will walk, and video rental shops should be opened on the way home. You can spend some time to count the crowds in the morning, afternoon and evening in the target area of the place of interest, count the number of people entering the nearby shops, and see the proportion of office workers, students and housewives among the people passing by, and at least once on weekdays and weekends to know the exact distribution of the crowds.

besides where people are going, you should also consider how long it will take people to get to your store. The cheaper the product, the less willing customers are to spend time. For example, convenience stores define the main business district and coffee shop as 3 minutes, which is about 5 minutes. Unless you plan to sell the high-priced goods such as cars, generally speaking, customers can only tolerate 7 minutes of traffic time at most.

2. Find a place: Visit the surrounding environment

With a pre-selected pocket location, the second step is to inspect its surrounding environment first. At this time, we should observe it from two angles. One is the businessman's point of view: What are the signs that the location can create achievements? Secondly, from the customer's point of view: will you go shopping in this place? There are unpopular corners in prime locations, and popular strongholds in secondary business districts. The most taboo to find a location is to copy a store next door only when you see others succeed, unless you are sure to make your own differentiation.

in addition, pay attention to whether competitors located diagonally or not far away will take away your business. Can you stop customers before others on the customer action route? Always pay attention to your opponent's position and find a place to compete. You must stay ahead, otherwise, if you are in the downwind of the same kind of store, you will always be at a disadvantage.

3. Look at the storefront: architecture equals living advertisement

Please look at the storefront with the mood of first date, be concerned and be skeptical. Look from a distance first, and then look closely. Imagine the feeling of your store in this space. Once the store name is put on the signboard, will it stand out? Can people who drive by see it? Can pedestrians notice it from the sidewalk? A good storefront is like a living advertisement, which not only makes it easy for people to find you, but also shows themselves to potential customers passing by on the road. In addition, architectural design is also a key point. Is this location suitable for retail industry? Is it attractive? Even shopping streets with similar designs may be quite different in quality. Is the quality of the building as good as your product? Remember, you must think about architecture from the perspective of brand building.

4. Choose neighbors: Good neighbors make you struggle less

Customers will think that the quality of goods in adjacent stores is quite similar, so it is very important to be located in the same place with similar brands, because some location strategies are "parasitic". Open a clothing store next to a big department store and a vitality restaurant next to a high-end supermarket. Customers attracted by big brands will also be attracted by you.

Niuqilai belongs to Anhui Yidoumi Catering Management Co., Ltd., which is a professional organization team specializing in the research and development of catering chain management. Founded in 2119, it owns seven gold medals: Niuqi, Bangkok, Thailand, Bone-rich Calcium, Pot-to-Full, Cauldron, Guzhen Garden and Suction-A Gate. The brand development of "Niuqilai" is based on East China, relying on the strength of the group company to face the national development, to be a leisure catering brand with "Niu" culture, to create the first brand of composite leisure catering that respects cattle, and to enjoy the delicious beef is all about Niuqilai! ;