First of all, talk about the difference between productism and consumerism. Productism is to take the product as the core operation, make the product itself to the extreme, and then attract users. The most typical example in recent years is Xiaomi mobile phone. By constantly polishing products and creating highlights of products, we can attract many customers. Customization refers to making products around users and constantly promoting different products around users' needs. For example, KFC's rice set meal in recent years can be said to be a typical user-oriented idea. Because China consumers want to eat rice and fried chicken together, KFC's rice products also meet the needs of these customers.
So how to formulate the business strategy of opening a crayfish shop, first of all, we should start with the characteristics of crayfish itself. Crayfish is special in many food and beverage categories because it has strong characteristics. If it is understood by productism, it is very simple to understand that crayfish must take the road of productism. Because there are too many fans of crayfish, as long as you make a good product, it will certainly attract many customers. There is nothing wrong with this logic, but on the whole, it is suggested that users will say that the consumers of crayfish will mainly be young people aged 20-35, who have several specific labels, such as fashion, love of spicy food and strong spending power. If you open a crayfish shop, you can launch some other products together for such a customer base, which can stimulate consumption. On second thought, there is no problem with this suggestion. After all, the customer base of crayfish shop is a specific collective, which can market and sell more products for this collective.
To sum up, the management of crayfish shops, productism and consumerism can be done. It may be a good way to open a shop by taking crayfish as the starting point to attract customers and developing new products based on the characteristics of customer groups to continuously meet the needs of these customers.
In fact, if I teach you a good method, you can completely give up these two isms. Because you only need "takenism", Zhu Xiaole Lobster has tailored the product positioning and user marketing plan for you!