How to open up sales for the product, how to locate good customer groups?

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Organic agricultural marketing how to customer group positioning

Ruinong marketing consulting team that the positioning of organic agricultural marketing, to analyze and sort out from the following points:

1, organic agricultural products, what kind of consumers will go to buy?

2, these consumers generally in what place to buy?

3, organic agricultural products consumers have what consumption habits?

If you can answer these questions, I believe the positioning is out.

Rui Nong marketing analysis that the consumers of organic agricultural products are first of all the middle and high income groups, and most of the agricultural products are table kitchen food, basically female consumers, these consumers will generally be in large supermarkets, such as Wing Fai Supermarkets, etc., and high-level fresh food stores to buy, due to the ability to consume, the price is not a problem as long as the product is good and has characteristics. Remember, to have characteristics and differentiation, only then, better sales.

How to clarify the positioning of the site and lock the site customer groups

The Internet is a platform full of dreams and miracles, many people have accumulated a lot of wealth through the Internet, such as Jack Ma, Ding Lei, Chen Tianqiao, which is not lacking in the 80 nouveau riche Li, Mao Kankan, Gao Yan, and so on, the elite of the Internet industry. In a sense, their success has also inspired a number of people to march towards the Internet, looking forward to digging into their own gold mine. However, the Internet today is different from what it was ten years ago. In the past ten years, the Internet has crossed two periods, from the madness of building a website to the enthusiasm of the three major search engines Baidu, Yahoo, google paid promotion. Today, the development of the Internet industry has entered the search .

Is a lot of enterprises in the operation of the site, to carry out the process of online marketing facing the new confusion. Because the conversion rate of customers is directly related to the survival and development of the site issues.

Having been immersed in the Internet industry for a few years, I personally believe that if a new website is to survive and thrive in the rapidly shuffling Internet industry, it must have a clear website positioning and know how to target the website's customer base. The following is a combination of my smooth network operation experience to make a few summaries, I hope that through the exchange of friends and friends **** with the growth and progress. If I can give you some inspiration from my words, it is a very happy thing for me.

First, the positioning of the site

Before doing the site, we must think clearly why build a website? To build what kind of a website? What kind of people we want to serve? What kind of goal do you want to achieve in the future? As a matter of fact, not only the website, but also our own life orientation, will not do a lot of thinking and attempts at the same time? Chang.com also went through such a stage at the beginning of its establishment. The success of Alibaba inspired many people to start trying to build their own e-commerce platform. But looking at the pace of Ali, many people shudder. At one time, the major webmasters have to think: go Ali's old way, can we succeed? So there are many companies try to vertical portal direction. We found that Alibaba's platform to do 360 lines, but really do well in the industry is also limited to a few. Therefore, vertical portals such as medical e-commerce, travel e-commerce, and so on, have the space to survive and develop.

Chang.com is also based on this e-commerce environment, fully combining e-commerce and various industries, and after careful and long-term analysis, it finally based on Sichuan and developed in the transportation industry. Because at that time, there was no pure transportation portal in Sichuan, and a large part of the population was very concerned about the transportation situation and needed transportation services. We found that there is a huge market prospect in transportation, so we established the province's car users to provide transportation network information services and travel assistant services business ideas, and in the next three years to create the value of Sichuan's first transportation portal site vision.

Second, lock the site's customer base

Entrance site and corporate image sites, public service sites are different, profitability is very important to the entrance site. Website without income is impossible to sustain the development. So who creates the income of the site? Of course it is the customers! To let customers often patronize our website, then first of all, let the customer know us this site, the name of our site, our can provide him with what kind of service. Even though there are a lot of methods and techniques to promote the website, but this is only the category of "art". From the macro view of the level, I think we must stand in the customer's point of view, the customer's preferences and consumer psychology has a good analysis and control. Like to come to our website customers, they have what kind of characteristics? They will often appear in what kind of website? What kind of places do they go to? What kind of lifestyle do they have? Think this through, I think the next website operation work is clear and organized.

Before building the site,

Chang.com established the goal of providing transportation information and travel assistant services for car users across the province. So we brainstormed. Thorough research was done on customer preferences and consumer behavior. Subsequently, Smooth.com formed close cooperation with the traffic police of cities and states, and accumulated a large amount of information database of car owners, and at the same time, we reached a value-added newsletter service on traffic and other aspects with China Mobile and China Telecom. These two aspects established a strong advantage for the development of Chang.com. Today, the name of Chang.com has gradually penetrated into the hearts of the people, and we can see the figure of Chang.com on the website, on the highway signboards, and in the tourist resorts. Since the launch of the website, the traffic of the website has realized a steady growth. We hope that our customers will think of us whenever they want to travel

This article is not about specific tips and tricks, because I want to share with you the "way". There's a saying: "As far as your mind goes, you can go as far as you want, and as big as your heart is, the stage is as big as you want it to be". We can all learn the "art" through training, but we need to accumulate, summarize and refine the "Tao" over a long period of time. Ideas stand to a certain height, anything is not difficult to do.

Analyze the product's main customer groups to see how Avon site

Avon's site issues first to analyze the main customer groups of its products, and then you can cost analysis and feasibility studies. 1 first to understand Avon products: Avon (Avon) is always leading the world's latest trends in international beauty vantage point, the product up to more than 20,000 kinds of products, including skincare, cosmetics, personal care products, incense, popular jewelry, underwear, health food and so on. As an internationally renowned brand "Avon", its cosmetics market is located in the low, medium and high-grade female consumer groups. It sells more than ten yuan a lip balm, also sells hundreds of dollars a bottle of high-grade perfume, but Avon in China's main market is the low-end market. 2 cost analysis: we know that to open a store of Avon goods need to pay a lot of costs, we only take the largest proportion of the monthly rent as an example of the survey and data collection, the results are as follows Medium-sized neighborhoods ---- monthly rent of 250RMB / square meters near the university ---- Monthly rent 150RMB/square meter Commercial center ---- Monthly rent 400RMB/square meter 3 site selection program: Program (a) site selection and commercial centers: Because in the Commercial center has a high flow of people and high mobility. Although the cost paid is also higher, but the benefit is also higher than other places. In the commercial area, women will buy cosmetics out of work and socialization and love of beauty, they have financial resources and the ability to spend. At the same time in the commercial center commercial office buildings, in and out of the mostly urban professional white-collar workers, income in the established situation, the choice of goods are mostly mid-range prices, generally rarely choose high-grade cosmetics - limited affordability. -They will be regular customers and seed customers, and the weekend young students will also increase the flow of people, they like the brand + not high prices. They could be potential customers as well as possible customers. They (dependent on their parents) mostly choose low to mid-range goods when they have no income or very little income. Since the commercial area has high foot traffic, the potential customer spending base is also large. Option (2) In addition to directly selecting stores for sales, there is a more practical and easy-to-operate way for college students, who are a large consumer group, to sell directly with the help of college students. Compared with high school and junior high school students, college students in the hands of more liquidity, but also has more dominance, how to seize these consumers for the development of Avon's market has a pivotal role. The use of direct student sales, on the one hand, can provide the opportunity to work-study and self-reliance, on the other hand, more savings on rent and utilities and other expenses, cost savings. So tightly grasp the college student consumer market can take this more convenient and feasible program.

I'm in the business of LED power supply, how to locate the customer groups suitable for their products ah?

There are many types of led lamps, it is recommended to specialize in a certain market segment.

How to increase the stability of the customer base

In fact, really, in today's inter-network to have a greater space for development, then you can only continue to develop and stabilize the rear of the line, in fact, this rear of the name can only be one, that is, there is a stable customer base, only the customer source is stable, then it may be possible to have more space for the development of the development of the space and the idea of so that it can increase the stability of the customer base, so that it can be a very good idea to increase the stability of the customer base. The stability of the customer base, this is very conducive to the development of space.

How can beauty salons stabilize their customer base?

To the customer's satisfaction and convenience of the main decision service process rather than their own inference; to the customer's ability to afford the main rather than to the high and low profits to do the project's trade-offs. Stable customer base built on a series of effective and professional personalized service. Does every client feel that she is the only one in our service? Is the service only for her and not for everyone? The money she spends is only for her own satisfaction, not for the satisfaction of our salon's ideas. If there is one model for a salon to develop a stable client base, it is the model of the heart, serving the client with the heart, making her feel that she is the most respected and important person here and now, all the time. To meet the spiritual and psychological needs of each customer service model will be more important than selling beauty products to customers. Because the more homogenized the products are, the more challenged our services will be. How to achieve professional and effective service? Train every employee to make them focus on the needs of customers as the center of attention, to meet the needs of customers as a guide to action, we can firmly grasp the customer, so that they follow us for life. There is much less effort and greater joy in making money for a person's lifetime than in making a one-time expense. Because a life focused only on money does not lead to higher fulfillment, only through being recognized and needed by others, our joy is peaceful and joyful when we are able to go and love people, and that also greatly satisfies our own needs in life. Special note: with low prices to try to recover a large amount of cash one-time promotional behavior has become the poison of the industry, lower and lower prices will only let the customer away from us more and more far. Customers come to the beauty salon is not to save money, in order to save money he will not make beauty, she is in order to spend money to buy service, spend money to buy feeling, spend money to buy quality. Can not make the mistake: 1, price determinism. Rely only on simplistic price cuts to attract cheap customers, but most of the demand for quality customers to leave. 2、Only customer-oriented theory. Thinking that the customers who give their opinions represent all the customers, and make hasty decisions without analyzing them. For example, a customer does not come once a year, but very rich, come once to mention an opinion, said that the decoration is not high-grade, the focus of the salon immediately became to improve the decoration grade. In fact, this customer does not represent the core customers of this salon. Most of the salon's customers are neighborhood customers who recognize affordability and only seek good value for money, not luxury. And once you raise the level of decoration, you are bound to raise the price, this part of the loyal customers will leave. Do not want to let this part of the people to leave the method, is to increase the input, maintain the original price, then, is bound to lose money.

Gree air conditioning is located in which customer groups

Personally, I think Gree is a national brand to do a better job in the enterprise, the company has always emphasized technology and quality, this point with all users are in line. Just Gree's product price in the same number of horsepower, will be higher than other brands a few hundred dollars, but the corresponding quality and after-sales warranty to do more perfect, should be more suitable for home life has certain requirements, but at the same time pay more attention to product quality of the crowd. If it is a rental room, generally buy Gree will be less people.

What are the main customer groups for overloaded products?

Foton Ruivo ES3 overload products are located in the mid-range target market, segmenting the 7.5-ton overload transportation market, and are suitable for the transportation of overloaded goods such as fruits and vegetables, fresh seafood, frozen food, agricultural and sideline products, alcoholic beverages, and hardware and building materials.