Burger King UK has deleted the controversial tweet and issued an apology, saying that the initial tweet was wrong.

On Women's Day, the British branch of Burger King fast food chain posted on social networking sites that women should stay in the kitchen, which caused strong dissatisfaction among netizens. This tweet of Burger King is regarded by everyone as a kind of "disrespect for women" and "discrimination against women" on the International Women's Day.

At the bottom of this tweet, Burger King explained that the main purpose of this tweet is to introduce a training for female employees who want to become chefs.

They think that this will encourage women to participate in the catering industry and change the current gender imbalance in the catering industry. Burger King said, "Of course, if women are willing (to take this job). At present, only 21% of the chefs in the world are women. Our mission is to change the gender balance in the catering industry and give female employees the opportunity to engage in cooking. "

Extended information

Burger King had a controversial event before:

Previously, Burger King launched a chicken burger with Vietnamese flavor in New Zealand and released an advertisement. In the advertising video, several customers eat hamburgers with two big red chopsticks and feed each other with one chopstick in each hand.

Many netizens are very dissatisfied with this. Some foreign netizens said that the actor's behavior of using chopsticks in the advertising video looks ridiculous, which is a disrespect for other people's culture.

At the D& time, many netizens in China feel that this is obviously suspected of racial discrimination, and said that this will be the next D&; What happened to g. Some people also called on everyone to treat it rationally.

woodbridge, head of the company's marketing department, said: "We sincerely apologize for this advertisement that offended the (Asian) community. It does not reflect our brand values of pursuing diversity and inclusiveness. "