Resources are the source of wealth. Tourism resources are the material basis and conditions for the survival and development of tourism. With the development of tourism, the number of tourists has gradually increased, and the trend of diversification and personalization of tourists' needs has become increasingly obvious. Only by deeply developing existing tourism resources or developing new tourism resources can we continuously meet the needs of tourists and ensure the sustainable development of tourism. Especially in today's increasingly fierce competition in tourism, the tourism market has changed from a seller's market to a buyer's market. Giving full play to the multiple functions of tourism resources, adapting to the development trend of tourism demand, developing unique tourism resources and meeting the different needs of tourists have become the key for regional tourism to remain invincible in the fierce market competition. ? 0? 8? 0? 0? 0? 5? 0? 6? 0? 1 (Zhenjiang Forum) []? 0? 9? 0? 8? 0? 6? 0? 1? 0? The development of tourism resources mainly refers to the economic and technological system engineering [1](P.320) which takes the development of tourism as the premise, takes the market demand as the guidance, takes tourism resources as the core, and focuses on exerting, improving and enhancing the attraction of tourism resources to tourists. ? 0? 0òùà? 0? 4 (Zhenjiang Forum) []? 0? 6? 0? 3 ? 0? From 1, it can be seen that the most important point of view in the development of tourism resources is that the market view and resource view are mainly caused by some people's extremely one-sided understanding of the market, and this one-sided idea soon overflowed. One of its obvious performance characteristics is imitation. Once a product is successful, everyone will rush to do it until the market is smashed. This is the dislocation of market concept. At present, this tendency also exists in the development of tourism in China. The success of well-known creations such as Journey to the West in Zhengding, splendid china in Shenzhen, Chinese Folk Culture Village and Window of the World has aroused "guiding" stimulation in some people's minds and set off a wave of imitation in the whole country. The Journey to the West alone has built more than 30 places [2](P.303), and there are countless other palaces and miniature landscape parks. These people obviously have many mistakes in their understanding of the tourism market, such as: 0? 2? 0? 6í? 0? 0e (Zhenjiang Forum) []? 0? 6? 0? 2? 0? 6? 0? 2? 0? 5 (1) regards a market that can only be enjoyed by many competitors through competition as its own exclusive market; ? 0? 6? 0? 3? 0? 3? 0? 2? 0? 8 (Zhenjiang Forum) []? 0? 0? 0? 1? 0? 3? 0? 8 (2) treat your ideal market as a potential market in an objective environment; ? 0? 7? 0? 4? 0? 2? 0? 5. (Zhenjiang Forum) []? 0? 5í? 0? 7? 0? 4? 0? 6 (3) treat the products that others have pushed to the market and are facing saturation point as products with broad market prospects; ? 0? 1? 0? 5? 0? 6 ? 0? 7 (Zhenjiang Forum) []×? 0? 3? 0? 7? 0? 4 (4) treat your own products that are the same or similar to others as products that others cannot compete with. ? 0? 1? 0? 8. Zhenjiang Forum []? 0? 7? 0? 9ì? 0? 3? 0? As we all know, to build a tourist attraction, we must consider the distance from the tourist destination, the regional economic conditions and the types of tourist resources, and be creative, and the novel features contained in it must be based on a strong regional cultural background, thus producing a distinctive theme and outstanding personality. ? 0? 3? 0? 5? 0? 5? 0? 1? 0? 2 (Zhenjiang Forum) []? 0? 0à? 0? 4? 0? 0ù 2. 1.2 market positioning is not accurate enough? 0? 8? 0? 4? 0? 5? 0? 9? 0? 0 (Zhenjiang Forum) []? 0? 4? 0? 6? 0? 6? 0? 4? 0? Many tourist development sites under construction in China are aimed at the international market, and many coastal areas call themselves "Oriental Hawaii". Hawaii is actually Hawaii, and the function of its tourist destination is formed by many factors such as location conditions, climate conditions, characteristics of residents, historical reasons and its later development. Before carefully comparing many local factors in Hawaii, I rashly compared myself with Hawaii and even tried to compete for some tourists to Hawaii. Although the wish is good, the goal is too far from reality. ? 0? 0? 0? 9ó? 0? 9? 0? 2 (Zhenjiang Forum) []? 0? 5? 0? 9? 0? 1? 0? Another example is the tourism market in Hainan. It is envisaged that in the near future, Hainan will be built into an international holiday resort along the Caribbean coast or the Mediterranean coast. However, Dagang, the tourism development planning of Hainan Province, defines its market as "based on the domestic tourist market". Facts have proved that this idea is correct. There is obviously a main feature of tourists' tourism activities, that is, near-regional mobility, which is very obvious in sightseeing; In holiday travel, this feature is more prominent. Among overseas tourists from all over the world, intercontinental and transoceanic tourism is a minority after all. North Americans go to the Caribbean and Europeans go to the Mediterranean, just like Chinese mainland people go to Hainan Island. It's hard to imagine how holiday products in Hainan Island can suddenly open up the European and American markets and compete with the Mediterranean or the Caribbean. Nature can't compete with Hawaii or Pataia for the time being. ? 0? 6? 0? 6? 0? 2? 0? 2? 0? 2 (Zhenjiang Forum) []? 0? 9? 0? 1? 0? 9? 0? In this regard, Cancun, Mexico provides us with an example to learn from. [3] When Cancun was developed, it was predicted that it would soon occupy the North American international holiday market, but no airline was willing to open international routes here. Fortunately, Cancun is more attractive to domestic tourists in Mexico than expected. 1976, Cancun received 63% of domestic guests (originally estimated as 10-20%), and the number of international guests increased greatly to 1980. Of course, the tourists who come to Cancun now are mainly foreigners, most of whom are Americans and Canadians from North America (please note that the main tourists are not Europeans or Asians who have traveled overseas so far). It can be seen that the original planning goal was correct, but it made the mistake of underestimating the local domestic market (it was the domestic guests who filled the gap in time that made Cancun survive the difficult period in the first few years). ? 0? 7? 0? 7? 0? 6? 0? 8? 0? 6 (Zhenjiang Forum) []? 0? 0êáü? 0? 2 2.2 Correct understanding and practice? 0? 6ā? 0? 1? 0? 9? 0? 1 (Zhenjiang Forum) []? 0? 8? 0? 9? 0? 6? 0? 4× When considering a proposal for tourism development, we must overcome the simple understanding of market demand, especially the static understanding of the market as the reality that customers buy other people's existing products at present. Based on the complexity of the combination of many factors in market demand, it is necessary to deeply analyze the composition and generation of this demand, and analyze the motivation and potential of many components in these factors. ? 0? 8? 0? 9? 0? 7? 0? 0 (Zhenjiang Forum) []? 0? 9á? 0? 4? 0? 4? 0? First of all, we should conduct market research before planning. With the continuous vigorous development of tourism, the tourism market has undergone rapid changes. The original regional market has gradually become a national or even international market, which needs to transmit market information more timely and widely; Consumers have changed from the original buyers of necessities to the buyers of favorite products, so they need to know more about the changing trend of consumer demand. The previous price competition has become non-price competition, so we need to pay more attention to the marketing strategy combination of competitors. This requires market research, which is conducive to the correct market positioning of tourism enterprises; Formulate and implement correct marketing strategies; Implement correct product strategy and price strategy; Choose the right sales channel and channel strategy [4] (page 38). ? 0? 3? 0? 2? 0? 1? 0? 3? 0? 5 (Zhenjiang Forum) []? 0? 1è? 0? 4? 0? Such a market survey should not only investigate and analyze the real market, but also pay attention to the potential market. Although it is often necessary to measure the overall demand scale of the target market in the study of potential markets, it is more important to understand the position of our products in the target market and the share we can win in market segmentation after implementing this plan in the dynamic analysis of market competition. As a planner, the question that cannot be ignored is:? 0? 3? 0? 8? 0? 7? 0? 3? 0? 6 (Zhenjiang Forum) []? 0? 3 ? 0? 1? 0? 5? 0? 2 (1) What tourism products will you offer? ? 0? 0? 0? 8? 0? 2? 0? 0 (Zhenjiang Forum) []? 0? 8? 0? 9? 0? 1? 0? 6? 0? 6 (2) When you launch a product, how many production units and joint ventures can provide the same, similar or alternative products to the same market? What is the quality, quantity, price and convenience of their products? ? 0? 6é? 0? 1? 0? 7? 0? 5 (Zhenjiang Forum) []? 0? 2? 0? 9? 0? 9? 0? 4 (3) Can your product succeed in market segmentation? ? 0? 1? 0? 7? 0? 0? 0? 4? 0? 5 (Zhenjiang Forum) []? 0? 3? 0? 8.(4) What share can we win? ? 0? 8? 0? 3? 0? 4 ? 0? 5 (Zhenjiang Forum) []? 0? 9? 0? 3? 0? 5ā? 0? 7 (5) What are the indispensable features of your product in order to gain this share? What measures will you take to create these features? How much will you pay for this success? á? 0? 8? 0? 7á? 0? 3 (Zhenjiang Forum) []? 0? 7 ? 0? 7? 0? Therefore, in order to succeed in market segmentation and competition, we must develop products with our own "personality" or even irreplaceable by others according to our own resources. These are all problems that must be studied when making tourism planning. ? 0? 8? 0? 0ü? 0? 4? 0? 1 (Zhenjiang Forum) []? 0? 1ó? 0? 4? 0? 7? 0? Secondly, strengthen publicity and promotion, explore the tourist market, and take the tourist market as the guide. Developing tourism is to develop the tourism resources of the tourist destination itself, make use of all favorable conditions, meet the tourism demand of the market, develop a perfect industrial structure, and obtain the expected economic and social benefits. Therefore, the development of tourism resources is not simply to focus on the development of scenic spots and supporting facilities, but to develop the market. The two complement each other and are indispensable. ? 0? 9? 0? 9? 0? 7 ? 0? 3 (Zhenjiang Forum) []? 0? 9á? 0? 9ü Market development, on the one hand, links the construction of scenic spots and the setting of tourism activities with the trend of tourism demand, that is, according to the characteristics of tourists' consumption behavior, carries out the specific work of tourism resources development; On the other hand, through various media to strengthen publicity and promotion, we will change the promotion concept from promotion to marketing, attract the attention of tourist destinations with distinctive features and unique and perfect services, continuously tap the potential tourism market, establish stable tourist flow conditions, and lay the foundation for the realization of planning objectives. ? 0? 0? 0? 4? 0? 9? 0? 8? 0? 3 (Zhenjiang Forum) []? 0? 8? 0? 9? 0? 2? 0? 1? 0? Third, determine the theme and image. Only by determining the development theme first can the whole development work be oriented, focused and orderly, and the scale and quantity, layout and style of tourism facilities and supporting facilities be coordinated, thus forming a unified and distinctive tourism image. Usually, the choice and determination of theme and image depends on the conditions of tourism resources and the characteristics of market demand. For example, a development object can be built into a high-end luxury tourist destination or a popular ordinary tourist destination, so it is necessary to determine the development theme in combination with market demand preferences and resource characteristics. At the same time, the created tourism image must adapt to the theme image established by regional social and natural conditions. For example, Qufu is the hometown of Confucius, a sage, and the theme and image selection of tourism resources development in this area must highlight Confucian culture. ? 0? 5? 0? 5? 0? 9ò? 0? 9 (Zhenjiang Forum) []? 0? 4? 0? 7? 0? 1×? 0? 1 Fourth, correctly position the consumption level. With the development of social economy and the improvement of residents' living standards, people's tourism demand is increasing day by day. However, as China is still a developing country, the regional economy of Guangdong Province is quite different. Therefore, tourists' consumption demand must be multi-level and diversified, and tourists with different consumption levels have different needs for tourism products. Therefore, adjusting and optimizing the structure of tourism products to meet the different needs of the consumer market should become a key point of tourism development in our city in the future. In the concept of tourism market development, we should also shift from product promotion to marketing, consider consumer demand, and drive demand by guiding product supply, thus expanding the market scale. As a developed tourist area, Shanghai has made a useful attempt in this regard. It is reported that in September last year, Shanghai Pudong newly opened the first holiday hotel in Pudong with the aim of "mass consumption and star service"-Huaxia Tourism City Holiday Hotel, which provides fast food from 5 yuan and star hotel service with one bed in 60 yuan for tourists, so that guests who come to stay in the hotel can get great leisure and enjoyment. Since its opening three months ago, the occupancy rate of the hotel has been gradually increasing. After the occupancy rates in the first and second months were 68.2% and 94.2% respectively, the occupancy rate in the third month was as high as 100.2%, and guests had to wait in line for rooms. Why is there a phenomenon of "demand exceeds supply" in the rooms of Holiday Inn? In the words of the general manager of the hotel, the marketing positioning of Holiday Inn is accurate and suitable for the consumption level of working-class people in Shanghai. ? 0? 0? 0? 9? 0? 4? 0? 9? 0? 7 (Zhenjiang Forum) []? 0? 7 ? 0? 0é? 0? From the management thought and practice of Holiday Inn Shanghai Huaxia Tourism City, we can get some beneficial enlightenment, that is, the popular tourism consumption market is a market with great potential, and there is great potential for developing "civilian tourism". Developing popular leisure and holiday products is not only conducive to optimizing the structure of tourism products and improving the overall efficiency of tourism, but also of great significance to further expand the scale of tourism industry and make tourism development reach a new level? 0? 4? 0? 1? 0? 0? 0? 4? 0? 6 (Zhenjiang Forum) []? 0? 7? 0? 1? 0? 5? 0? 7? 0? Fifth, give full play to the government's policy orientation. Using the government's credibility, high prestige, jurisdiction and financial strength as a call plays a vital leading role in tourism planning. Tourist attractions should be suitable for local tastes and consumption levels, so people will flock to them. In recent years, with the establishment of the "weekend and annual leave system", the general public has more leisure time. As long as effective publicity and guidance are taken, tourists should have no problem. Don't aim too high, first focus on the local and neighboring county tourism market, first engage in "short-term tour", "day tour" and "exhibition tour", and gradually expand. Only in this way can we invest less and get quick results. For example, in some European countries, the government consciously encourages people to "travel at home" or "go for an outing", mainly to attract domestic and local tourists, give various discounts and discounts, and call for cheapness, novelty, innovation and leisure. When people walk on the road in the suburbs of the city, the first thing they see is groups of backpackers. It is these "backpackers" who form a beautiful scenery of local tourist attractions, then your planning will be successful. After establishing a certain foundation, it will be widely publicized in remote tourist sources and internationally, further expanding its influence and opening up new tourism markets. ? 0? 8? 0? 5? 0? 9? 0? 1? 0? 7 (Zhenjiang Forum) []? 0? 4? 0? It should be emphasized that the success of a tourist attraction planning depends on the recognition of local tourists. As long as government leadership is mentioned, people will immediately think of large-scale investment and large-scale projects. In fact, this is only one aspect, and conscious propaganda orientation is also a key step. For example, holding photo competitions and essay competitions; Consciously and widely reporting in the media, such as the news that a head met with important foreign guests in a certain place and a cultural celebrity visited a certain place, in order to arouse people's attention and yearning for the beautiful scenery there, is indeed the most effective way to "invest small capital to create profits". With tourists and popularity, the local economy will naturally start, and savvy businessmen will not miss the opportunity to make money. For example, the rise of land, the influx of funds, the opening of shops, hotels and restaurants, the entry of travel agencies and so on. It is not surprising. What the government has to do is to work out how to protect and utilize tourism resources, how to improve infrastructure, how to develop new tourism resources, how to safeguard the rights and interests of travelers, and so on. ? 0? 7? 0? 4ü? 0? 3? 0? 8 (Zhenjiang Forum) []? 0? 1? 0? 4? 0? 8? 0? 4? 0? Of course, careful planning in the early stage, the construction of necessary infrastructure and the investment of start-up funds all require the courage, determination and unique vision of managers and planners. úì? 0? 5? 0? 0 (Zhenjiang Forum) []? 0? 6? 0? 4? 0? 7? 0? 8? 0? In addition, the market competition is fierce now, and the dynamic analysis of market competition is essential. Therefore, information collection is particularly important. Even if you have a market economy mind, if you neglect the research on information, or even turn a deaf ear when you are busy, the scheme you make will inevitably face risks. The world is ever changing. Therefore, even if the initial analysis of the market may lead to the success of development, some tourism plans may encounter new challenges and problems in the ever-changing new pattern, and need to be adjusted adaptively with the original forecast arrangement. And this kind of prognosis arrangement depends on the foresight and resourcefulness of developers and planners. 3. Analysis of the resource view in the development of tourism resources in China.

0? 9? 0? 8? 0? 5? 0? 8? 0? 5 (Zhenjiang Forum) []? 0? 1ê? 0? 2? 0? 2? 0? When people emphasize the importance of market research, there is another thinking tendency of ignoring resources and simply looking at resources in the development of tourism, especially when the man-made landscape once showed considerable benefits, the understanding of tourism resources appeared obvious dislocation.

0? 2? 0? 2? 0? 0? 0? 3? 0? 6 (Zhenjiang Forum) [] ü? 0? 4? 0? 8? 0? 9? 0? Some foreign researchers believe that the biggest feature of market economy is market-oriented resource allocation. Obviously, the products used to meet the market are produced by resources, but the laws of market economy dominate the allocation of resources. However, if we only reach this level of understanding, passively wait for changes in the market, or drift with changes in the market, then we will never be punished. Because the decisive influence of the market on resource allocation is actually carried out by people's understanding and then by people, there is a problem of the depth of understanding and the strength of people's behavior. Whoever can recognize the changing trend of the market as soon as possible, skillfully allocate the resources he can mobilize and make effective use of them is the strong one in the market economy.

0? 1? 0? 7? 0? 8? 0? 0è (Zhenjiang Forum) []? 0? 8? 0? 4? 0? 0? 0? 5? 0? When man-made landscape was once popular in China, some developers and investors were optimistic about this market, mistakenly thinking that as long as they spent money, they could create landscapes. With landscapes, there would be tourists, and with tourists, they would certainly make money. I didn't know he only had money. Broadly speaking, he has only a small part of the resources needed to develop tourism. And the amount of his funds is not necessarily beyond others' reach. Even if the artificial landscape market can be infinitely optimistic, its advantages are very limited.

0? 0? 0? 4? 0? 7? 0? 8? 0? 3 (Zhenjiang Forum) []? 0? 7? 0? 6? 0? 9? 0? 7? 0? First of all, intellectual resources are an extremely important part of resources. Because it is almost impossible for the sales of tourism products to deliver the products directly to consumers, but for consumers to accommodate the products by means of transportation, the geographical location of resources and accessibility including traffic conditions have become a very important part of product value. Splendid china's success is admired by people, not because he is a miniature landscape, but because he correctly grasped the market opportunity at that time, combined his favorable location with capital and human intelligence resources in time, and mobilized the attractive resource factors of China's splendid rivers and mountains. On the surface, most imitators are unsuccessful or unsuccessful because of their mistakes in analyzing the market, opportunities, their own positioning and the advantages and disadvantages of funds, but the reason for all these mistakes lies in the fact that imitators lack the necessary intellectual factors for successful development. In other words, the success of a pioneer lies in that he first owns or develops intellectual resources that others do not own or develop. Correctly analyzing all relevant factors and deciding to develop them in the most appropriate form is the success of intellectual resources in the initial stage of application.

0? 5? 0? 9÷? 0? 9? 0? 0 (Zhenjiang Forum) []? 0? 1à? 0? 8? 0? 5? 0? Secondly, tourism resources are the foundation of resources. The scarcity and uniqueness of tourism resources are the fundamental reasons for attracting tourists, and they are also potential advantages that can be transformed into economic advantages through development. The quantity, distribution and regional combination of tourism resources directly affect the scale of tourism development in this region; The quality and taste of tourism resources, as well as the relationship between tourism resources and major tourist destinations and the distance from central cities, determine the attractiveness of resources, that is, the flow direction and direction of major tourist destinations, which correspondingly determines the direction of regional tourism development; The composition and characteristics of tourism resources determine the attraction and development direction of regional tourism products, and also restrict the vitality and competitiveness of tourism products. Therefore, the development planning of tourism resources must be based on regional tourism resources, fully tap potential tourism resources, make use of realistic tourism resources, consciously highlight the inherent characteristics of tourism resources, try to maintain the original features formed by nature and history, strive to embody local cultural characteristics, and design tourism projects with strong national culture and local traditional characteristics to highlight their dominant position and establish a complete regional tourism image.

0? 3? 0? 9? 0? 2? 0? 0? 0? 0 (Zhenjiang Forum) []? 0? 2? 0? 3? 0? 7? 0? 6? 0? Third, give full play to the development role of human resources. Tourism is an industry with low resource consumption and strong correlation. Looking around the world today, the authorities of various countries have taken intervention and encouragement measures to promote the development of all walks of life, thus driving the economic take-off of the whole region. Take Singapore as an example, with dense population, narrow land and poor natural resources. However, the number of tourists received is as high as 6.8 million, and the tourism income is 2.5 billion US dollars. The achievements of this new country in developing tourism can not but be said to be a miracle, which can not but be attributed to the wisdom of the people and the success of government-led planning.

0? 2ì? 0? 9 \\ (Zhenjiang Forum) []? 0? 9? 0? 7? 0? 5á? 0? At the same time, it also shows that the number of tourism resources in a region can not determine the success or failure of tourism in this region. It clearly tells people that the development of tourism is easier to achieve results than other industries. Therefore, many developed countries are also the regions that are most keen to promote the development of their own tourism.

0? 9? 0? 1? 0? 5? 0? 8? 0? 2 (Zhenjiang Forum) []? 0? 0? 0? 1? 0? Most parts of China have superior natural resources and profound cultural connotations. However, due to the low level of local economic development, imperfect infrastructure, weak financial strength, lack of talents and remoteness, it is difficult for many places to achieve the scale effect of tourism on their own. Therefore, government policy support, media publicity, expert planning and investor participation are particularly important. On the other hand, if tourism is allowed to develop blindly, it will easily lead to the pollution of ecological environment and the destruction of human landscape, causing irreparable losses to the region. Therefore, effective tourism planning is an indispensable part. Some people say that expanding tourism is the golden key to regional economic take-off, which is not unreasonable. Because some poverty-stricken areas in China are located in mountainous, semi-mountainous or desert areas, the local people have low education level, weak basic industries, single economic structure, traffic congestion, tight funds and other factors, and the economy is relatively backward. However, it should also be noted that it is precisely because of the above reasons that the natural landscape, cultural heritage and folk customs in these areas have not been destroyed by the wave of modern industrial process, and their tourism resources are particularly rich. Especially in remote mountainous areas, people may not realize for many years that these blind natural scenery and humanistic implications can create huge wealth for the local area, and setting up tourism is an effective way for residents in this area to get rich. A large number of young and strong local laborers flocked to developed areas to work, while educated people went to coastal towns to look for job opportunities, but did not expect to use local resources to create more wealth and create more employment opportunities.

? 0? 3? 0? 2? 0? 4? 0? 3 (Zhenjiang Forum) []? 0? 7? 0? 6? 0? 3? 0? 6? 0? In a word, the tourism resources in many places have not been excavated, or are waiting for people to develop them. For example, the "Thunder Stone Array" in Jinggangshan, Jiangxi Province, the mountains and rivers in Qingyuan, the junction of Zhejiang and Fujian, and the ancient residential villages in Taishun, Zhejiang Province are all preserved because they are remote. So far, it has not been substantially and effectively developed.

0? 5×? 0? 7×? 0? 9 (Zhenjiang Forum) []? 0? 3? 0? 0×è? 0? Fourth, concentrate on exploring tourist attractions. Tourism resources and scenic spots are endless, and all that is needed is for people to concentrate on them. The northwest is a desert, full of rocks, with few plants and few people. Who can think of any tourist attractions there? However, some people put forward the view of "selling desolation". The rugged, desolate and simple landforms in Ningxia are in sharp geographical contrast and time distance with the prosperous water towns and downtown areas in the south of the Yangtze River, which is a favorable condition for attracting residents from eastern cities to travel. "Desolation", a ready-made special region and environment, a sparsely populated barren land, that is, "worthless", can become the source of wealth. I came up with the brilliant idea of "making a lot of money with a small budget", which can't be said to be the genius of the planner. A brilliant idea is the crystallization of the painstaking efforts of the tourism planner. It comes from hard investigation, from a deep understanding of the local natural environment, from the unique wisdom accumulated for a long time, and from the deep feelings for this land and people. "Pointing out the mountains and rivers, turning the stone into gold, and trying to figure out the best blueprint for developing regional tourism resources" is the uniqueness of tourism humanistic planners. The responsibility of tourism planners is to find a place different from other places, so that people can come here and marvel at everything. Everything is new, and they are interested in tourism and linger.

0? 7? 0? 8? 0? 5. Zhenjiang Forum []? 0? 5? 0? 1? 0? 0? 0? 1? 0? Fifth, do a good job in the evaluation of tourism resources. A successful tourist destination is inseparable from the scientific evaluation of tourism resources development and the correct positioning of tourism destination functions. Some scenic spots that have failed in development are partly due to the mistakes in the evaluation of tourism resources.

0? 6à? 0? 1ì? 0? 8 (Zhenjiang Forum) []? 0? 3? 0? 6? 0? 0? 0? Tourism resources itself is a comprehensive system, including natural resources, historical resources, modern resources, intangible resources and tangible resources. Therefore, the functions of tourist destinations are also varied, some are suitable for viewing, some are suitable for sports, some are suitable for exploration, and some are suitable for leisure. Therefore, we must take a cautious attitude towards the evaluation and positioning of various tourism resources. Otherwise, it may cause waste of resources and misleading investment. In the development of some cultural parks, a lot of money was invested in the early stage, investors were eager for quick success, the expected positioning was too high, the publicity was insufficient, and the surrounding landscape was not matched, which caused tourists to wander. In the planning of some towns, tourism landscape, cultural heritage, layout function and other factors are not considered, and the architectural style has no local characteristics. The whole region presents a "unified model", and the number of national buildings with strong local characteristics is decreasing. As a result, the "one side of a thousand streets" and the "local style" of local buildings are degraded, which leads to the lack of ornamental value of the city as a whole and the difficulty of tourism development. For example, in some towns in Xinjiang, modern buildings with Islamic style have only become a few "decorations", and the styles of most houses are similar, which is not much different from those in the mainland, so people's interest in traveling there is greatly reduced.

0? 8? 0? 0? 0? 1? 0? 4? 0? 0 (Zhenjiang Forum) []? 0? 5? 0? 5 à? 0? China has thousands of years of civilization history, beautiful mountains and rivers, and unique human landscape. Each region has its special geographical features, human history and other potential tourism resources. What is needed is that managers and planners have a clear understanding of local tourism resources and their geographical location. We should not be blindly pessimistic or arrogant. There should be an objective and comprehensive evaluation of tourism resources, and a rational investigation and analysis of natural scenery and human characteristics. Under the correct development orientation, the media must publicize and introduce local tourism resources in all directions.

0? 3? 0? 6? 0? 3è? 0? 3 (Zhenjiang Forum) []? 0? 5? 0? 0? 0? 1ì? 0? However, when developing tourism, there is no exclusive and unique model, let alone a certain successful model. As far as the present stage of tourism development in China is concerned, it should be admitted that the era of taking geographical resources (or original destination resources) as the only successful condition for tourism development has passed. Today, the development of tourism resources is the development of culture and human wisdom.