The problem of Xinjiang's ethnic habits, Xinjiang's major minorities are mostly Muslims, they do not eat pork, McDonald's some of the food contains lard, even if McDonald's into Xinjiang, those foods will not be there, this is because from the market, from the ethnic problem will do so.
The first McDonald's in Xinjiang settled in Urumqi, McDonald's advertisement in the big screen hit out, determined to open here, belonging to the seventh building, just in the railroad bureau Silk Road Tianjie, Xinjiang immediately into the McDonald's era.
Expanded Information
McDonald's business mode is franchising and chain operation.
McDonald's, as one of the world's most successful franchisors, conducts its international operations with its greatest success through the standard management of franchisees.
McDonald's has been able to form a large-scale marketing around the world, relying only on the money from selling burgers is not enough. In fact, McDonald's has been called "the best real estate company ever", and it actually relies on real estate to maximize its profits.