Entrepreneurship is a thing that requires persistence and perseverance, so in this milk tea store business project, have you got a plan? The following is the "2020 milk tea store project planning letter sample", which is only for reference, welcome to read.
2020 milk tea store project planning letter sample (a)A basic scenario
1, business name: xx milk tea store.
2, industry type: retail.
3, the form of organization: individual business.
4, the main business scope: xx College of Commerce Street, where is the center of the collection of people.
5, business location: xx University near the area.
6, area: covers an area of about 100 square meters.
7, the reason for choosing the location: because the college does not have a store specializing in milk tea, the location is the concentration of pedestrian traffic, convenient transportation, market prospects are very broad.
8, members of the composition: one operator, two waiters.
Second, the project overview
I am a college student, specializing in marketing, interested in business from childhood. At the moment will be graduated from the university, with my hobby and desire for business, always expect to open a self of the milk tea store, in order to increase their income, is a lot of milk tea store attracted me, I go to drink milk tea when the enlightenment, so that I have a great interest in this. Based on my experience, financial situation and understanding of today's society, I decided to be cautious and think twice because of the necessary risks, coupled with my inexperience.
As the standard of living of the population continues to improve, today's college students are consuming more and more. The pursuit of environmental protection, healthy consumption has become a life fashion, so I intend to sell some milk tea products, supplying college students with leisure and entertainment venues, customer first, this is our purpose.
Three, market research
Milk tea store is a capital investment is low, wide range of consumer groups, fast cost recovery, and the facade is very good to find a business project, generally in addition to retaining the store rent for about 3 months, labor and daily expenses, the milk tea store operation and management of the working capital is not too much, it is very suitable for small independent entrepreneurship.
Milk tea, the development trend is very good, and has a very great potential. However, to pay attention to a few points:
1, the operation must have characteristics. There is no market for products without characteristics.
2, the quality should be good, whether the taste adhere to the same. After contact with many peers, successful in this regard to do better.
3, the small store should also be professionally managed.
4, timely understanding of consumer spending preferences and peer products, timely adjustment of products and flavors.
Fourth, the investigation of other milk tea store
1, store hardware survey. Mainly include: the location of competing stores, store appearance and image, building construction, business facilities configuration and other aspects of the investigation.
2, store display layout survey. Mainly includes: the competition store floor composition, layout, area division, merchandise display and store atmosphere to create a survey.
3, commodity skills survey. Competitive store milk tea varieties complete degree, milk tea price band, milk tea quality, supply and other scenarios for investigation and analysis.
4, store operation and management survey. Investigation of promotion, replenishment, display and environmental health.
2020 Milk Tea Shop Project Planning Sample (II)I. Project Introduction
The store is a low capital investment, wide consumer population, fast cost recovery and the facade is very good to find a business project, generally in addition to retaining the store rent for about 3 months, labor and daily expenses, the milk tea store operation and management do not have to have too much working capital, the milk tea store operation and management. It is very suitable for small independent business. The name of our store is "xx", which is easy to remember and can be quickly remembered. Our goal is to general milk tea store does not have unique features to attract customers and get big profits, with a year's time to hit the "xx" reputation, establish a brand effect and accumulation of funds, through the investigation of the pilot, the operation of the expansion of the other markets, to obtain greater benefits. Through the process of continuous reform in the operation, and gradually improve, the formation of word of mouth, expand the market share, the formation of a chain of "Tea Story" milk tea store.
Second, the industry analysis
Milk tea, coffee belongs to the mass consumption, consumers are many, mainly teenagers and students are mainly, whether it is the current market demand or the future market demand is very great, but the milk tea store industry competition is also very fierce, we have to make special features in order not to be eliminated, in order to stand out in the industry. At present, most of the milk tea store tastes the same, so we want to do a good job, we must innovate, such as adding new flavors, the use of strange and interesting cups, so that customers refreshing. At the same time, we must pay attention to the health of the milk tea store, so that customers have a clean and fresh feeling as soon as they walk into the milk tea shop
For the pricing of the products, we will be based on different flavors of different prices, generally around xx yuan, and the average price of the market is the same. We take competitive advantage of our products to capture market share with the quality and features of our products. Due to the large number of similar stores, it is difficult to enter the industry, and most customers have habitual consumption psychology, it is difficult to achieve competitive advantage in the industry. So we will be in the pre-opening of the high quality and low prices to obtain a pass to enter the market, and there will be promotions and special events, specific will be introduced in the products and services.
Three products/services
The store mainly deals with a variety of coffee, milk tea, in addition, in order to meet the needs of customers' consumption, and also operates double-skinned milk, shaved ice, milkshake, a variety of fruit juices and beverages and a variety of snacks, such as a variety of flavors of melons and barbecued shark's fins and so on. In order to attract customers, the store will develop new types of milk tea through continuous experimentation. The new types of milk tea will become the recommended drink of the week, and will be sold at a special price in the first two days of its launch, and will become the store's specialty product if the response is good. In order not to be imitated and surpassed, we will continue to introduce new products, holiday products and anniversary products. For example, Valentine's Day: launch couples milk tea, Hanukkah: launch single milk tea. Continuously attract customers because of the characteristics, so that customers have a deep impression of the store, and gradually form a word of mouth, the intangible brand assets of the enterprise.
In addition can be operated by combining the flavoring technology with the requirements of the bartending process, which is a qualitative leap, but also a kind of artistic enjoyment. The main ingredients of milk tea are: milk powder, tea, sugar, water (and ice), spices (pearl milk tea also includes pearls). Different water to do the milk tea flavor varies greatly, you use tap water? Or mineral water? Or mountain spring water? Sea water? Filtered water? This is completely different, spring water is expensive, but the taste is good, the product is good in order to have repeat customers. Ice is also, the program of making ice will also seriously affect the quality of each cup of milk tea. Therefore, in order to the long-term development of the enterprise, the operators have a real learn milk tea technology.
Basic to know:
1, learn to taste milk tea.
2, raw material ingredients recipe.
3, the amount of flavor and time.
4, the application of equipment and flavoring fire.
5. Seasoning techniques.
6. Preservation of milk tea.
7, the packaging requirements of milk tea.
8, changes in milk tea, including sample changes and qualitative changes, such as: pull flower.
Fourth, store location
Milk tea is a fast-consuming leisure drinks, is a completely dispensable thing, so if if the site is not good, then no one will be "not far away" to go to drink a cup of milk tea specifically for you, the bustling area is the best choice. The best choice. This is something that does not need to be considered, but the high cost of busy locations is something that has to be considered. So according to their own investment capacity and competitiveness to find the site selection, to see the current store situation, but also to the future development of the situation for estimation. To assess the consumption level of the store, low consumption places should not be big investment; similarly, high consumption places should not be low investment. But also consider the side or neighboring peers, the price of quality, if you look for store now no competition, there is no possibility of future competitors and so on.
Especially for our short capital investors, in the win-loss balance of the calculation will be based on the data "across the store rent do not exceed the average minimum turnover of 15%" to determine the location of the store. Around the school is a very good location, more students, consumption will be more. In addition, to add, buy milk tea customers, the majority of women, so if it is a girl, especially young girls more places, no doubt is a good place.
Fifth, decoration and equipment purchase
Decoration is in accordance with the amount of investment and the level of consumption and product with the situation of decoration design and decoration. The style of decoration should be in line with the consumption ability, but also look comfortable, hygiene, simple and generous. Especially, for the concept of young people, to design more characteristic, so that young people like. Pay special attention to the flow of the bar design, according to the product demand and equipment equipped with the program design, smooth operation at the same time as much as possible to consider the product of the more into and equipment to add the space required. This also includes the layout of water and electricity and hydraulic power requirements.
2020 Milk Tea Shop Project Planning Sample (3)I. Summary of the plan
Name: Milk Tea Chain Store.
Main products: a variety of milk tea drinks and various magazines.
Business scope: college students consumer groups.
Business philosophy: young and fashionable flavors to lead the consumer outlook of college students.
Staff organization: each chain store with at least two staff.
Funding requirements: a variety of certifications, licenses, franchise fees, store renovation, the purchase of related supplies, staff recruitment, rent and utilities, staff wages (half a year), advertising costs (flyers), working capital.
The future of the project: as long as the store drinks can always meet the college students, young people's consumer tastes, with the store's steady operation, will be able to firmly stand in the market.
Second, the market forecast and analysis
All along, college students are a large and special consumer groups, many universities have their own university town, which food, accommodation, entertainment, all in one, its consumption can not be underestimated. So first of all, I recommend that you open a store site in the university town. Although college students are not a rich family, but frequent consumption, they will find a cheap and beautiful clothes as crazy as joy, but also for the taste of the same delicious and cheap food and happy mood. The price, quality, and trend are the main factors that attract college students to spend money.
When buying goods, college students first consider the price and quality. This is because Chinese college students, unlike their foreign counterparts, are mainly financed by their parents and do not earn much money on their own part-time jobs, which makes our monthly disposable money fixed at about 300-800 yuan, or less than 2,000 yuan for those who have a better family background, which is mainly used to pay for food and daily living expenses. Because of the limited spending power, college students are often very cautious when spending money, and strive to "spend worthwhile".
In the choice of what kind of store need to understand the mentality of college students, according to my understanding, in the university to open food stores than clothing to make much more money. To the old saying "food is the day" as a citation, but all the most lively places in the university city is the food street. Shaxian snacks, Lanzhou ramen, Sichuan spicy hot, Nanjing soup dumplings, the country's various snacks gathered in one place, the head is naturally full. Look at these snack bars, the price is much cheaper, a meal is basically not more than 10 dollars, and because of the traffic, the boss is not afraid of not earning.
In the university near the food store, the market potential is huge. First of all, the rent is cheap, and secondly, customer traffic is guaranteed. As for the chain stores, I think the milk tea chain operation is better, convenience stores are usually 24 hours a day, the school generally have work and rest time regulations, night convenience store operation will be wasted. If it is an ordinary supermarket, college students will patronize but only exists to buy urgent items, as for large purchases they usually go to large supermarkets, things are cheaper. Milk tea store, first of all, to meet the current college students to pursue the trend of mentality, milk tea taste good, ready to sell, cup design beautiful, whether in the cold winter or hot summer is the favorite of college students, and as long as out of the new flavors, we will rush to taste. Secondly, the price is cheap, a cup of the most expensive milk tea will not be more than 10 dollars, easy to accept college students. Finally, the milk tea store staff is generally similar to the age of college students, the exchange of no obstacles, so that customer traffic is guaranteed.
Three, industry analysis
Milk tea store to the present, the development can be described as a booming trend, the city center, the street can be seen everywhere a lovely decoration, fashionable milk tea store, can not say that the store in front of the crowd, but also said on the constant stream. Milk tea store more, to be based on innovation. In today's increasingly competitive society, innovation can be said to be the most important. Milk tea store to set up a hand cake stall, put some trendy Guandong cooking, are innovative moves, can increase the milk tea store turnover. The key is to meet market demand. As for the milk tea store in the university town, it is recommended that the store is decorated as fashionable as possible, can be designed to look like a bar, easy for college students to come in and drink tea while talking about the day. At the same time, you can put a bookshelf at the door, as a newspaper hall, put some of the latest magazines to sell.
Milk tea economy is cheap, even if the financial turmoil blowing strong, people for milk tea consumption will not be reduced, after all, less than 5 dollars than the milk tea, those so-called luxury is really unattainable. As for the development, first, the brand should be guaranteed, join the milk tea store brand reputation to be good, such as tea storm, milk tea workshop. Second, to actively develop new flavor varieties, seasonal introduction of different milk tea flavors. Third, we must always understand the mentality of the consumer group, do a good job of publicity, to expand the brand effect.
Four, financial planning
Financial planning should generally include the following: cash flow statement, balance sheet and income statement preparation. One of the liquidity is the lifeline of the chain, so in the beginning or expansion, the liquidity needs to have a detailed plan in advance and the process of strict control.
The income statement reflects the profitability of the chain, which is the result of the chain's operation over a period of time; the balance sheet reflects the situation at a certain point in time, and the investor can use the data in the balance sheet to get the ratio indicators to measure their own business situation and the possible return on investment.
V. Risk and risk management
Milk tea store in the beginning of the operation, may encounter competition and and technology of the basic risks. For competition, the above has been stated to rely on innovation, technology in the recruitment of labor, to recruit some employees who have had experience in milk tea store business. Secondly, consider how you can expand on your capital base and finally how your five year plan performs in the best and worst case scenarios. If your estimates are less than accurate, you should estimate just how wide your margin of error is. If possible, make best and worst case settings for your key parameters.
2020 Milk Tea Shop Project Planning Sample (4)I. Project Introduction
(a) Project Background
xx Tea Drinks was born in xx city xx district in 20xx, adhering to the idea of doing a good job on every cup of tea with heart and soul, and letting every customer feel healthier and more delicious tea drinks, xx Tea Drinks in just five years. In just five years, XX Tea has developed from a small pearl milk tea store in the NTU business district into a boutique fashion tea chain company with nearly two hundred stores in Taiwan. In addition to the long history of tea culture in mainland China, we are y impressed by the hundreds of competing brands in the mainland beverage market. xx Tea Drinks entered the mainland market in 20xx, aiming to provide boutique tea drink chain franchising services to allow more people to experience the high quality of xx Tea Drinks culture through the franchises.
(B) Project introduction
"Brand is a guarantee of quality". Although some people say they are not superstitious about brands, they still agree with this statement in their hearts. Open a brand milk tea store will let consumers drink more assured. xx tea drink insist always adhere to the quality and health! Achievement of the first brand of healthy drinks! The principle of product development, to bring consumers the most healthy products is xx has been the pursuit.
(C) Market Prospects
At present, milk tea ready to sell, is the young force, urban white-collar favorite drink, drink milk tea has become a fashion trend. And with the milk tea of the people, their demand for milk tea will be greater, milk tea market will be more broad. And there is no off-peak season for milk tea, you can do it all year round, the ups and downs of the market will not be too big, and the revenue is guaranteed.
xx Tea Drinks target consumers are young forces and urban white-collar, fits the mainstream consumer group of milk tea. Its segmentation is the mid-range market, highlighting the quality. With the improvement of people's living standards, their demand for quality is also higher and higher, low quality milk tea will inevitably be eliminated, milk tea tends to quality is the inevitable trend.
Second, the industry analysis
(a) the current state of the industry
The beverage industry, to which milk tea belongs to the non-stop development of a wide variety of products are endless, and milk tea because of the wide variety of flavors, the development of the more rapid. With the emergence of Taiwan's pearl milk tea, milk tea quickly popular across the country, a variety of milk tea stores have sprung up in the city's streets and alleys. Milk tea after more than a decade of evolutionary development, consumers for milk tea consumption more rational, but also pay more attention to the quality of milk tea. This makes the development of milk tea store has slowed down, investors for the quality of milk tea also have more examination.
The rapid development of milk tea stores also means that the milk tea competition is fierce. Milk tea also toward the development of two opposite directions: one is the low-grade milk tea store to win more customers, selling price is low, playing the price war; the other is the high-grade milk tea store to fight quality, quality, good environment, high price. Both have their own consumer groups, but milk tea consumers are more middle-class people. Therefore, a moderate price, quality assurance milk tea store will be more favored by consumers.
(B) SWOT analysis
1, Advantageous analysis
(1) Milk tea is ready to sell, instant consumption. And most of the products of the milk tea store can be both cold drinks and hot drinks, there is a market all year round.
(2) Milk tea is generally divided into three aspects: main ingredients, auxiliary ingredients and additives. Additives are mainly red beans, peanuts, pearls, and raisins and so on. Thus, while drinking milk tea and "eat" fun, other drinks provide a single additive, can not be compared with milk tea.
(3) The storefront can be large or small, a small one-time investment, low risk, short return on investment cycle, high rate of return.
(4) open the milk tea store technical threshold is low, simple operation, training a few days can be operated, and the need for less operators, generally about three can be.
(5) xx milk tea has more than 10 series of more than 100 kinds of specialty products, a wide range of products, selective. xx milk tea has milk tea, fruit juice, tea drinks, smoothies, and coffee series.
(6) xx milk tea brand and quality assurance, adhere to the "zero creamer, zero fruit powder" principle of product development.
2, Weaknesses: disadvantage analysis
(1) milk tea store capital and technology threshold is low, both an advantage and a disadvantage. Because of the low capital and technology threshold, the number of people who can open a milk tea store is also high, and the milk tea market can easily reach a saturated state, and the focus of competition is concentrated on price competition.
(2) The added value of milk tea is low, and it can't tap into a memorable connotation.
(3) Milk tea store business depends largely on the location of the store. Consumers who buy milk tea are generally in line with the principle of proximity, they will not drink a cup of milk tea and run far.
(4) The quality of the store's products depends directly on the quality of the raw materials he uses. And the source of raw materials is transparent, the successful store is easily copied by others, the store is difficult to operate for a long time.
(5) Due to the media's propaganda, consumers have the wrong perception of milk tea, thinking that milk tea is "flavored, sugar, pigmented water".
(6) There is no ability to research and develop raw materials, only passive acceptance of raw materials provided by manufacturers, so that their products are not unique.
3, Opportunities: Opportunity Analysis
With the continuous promotion of xx Milk Tea, xx Milk Tea emphasized "zero cream, zero fruit powder" has been in the minds of some consumers to form a deeper impression, and as a quality standard to measure the milk tea. Thus, xx milk tea franchisee as long as the process of opening the store spared no effort to publicize the concept of emphasizing that it is y rooted in people's hearts, consumers will take it as the evaluation of the quality standard of milk tea, when other brands can not do this, they will naturally choose xx milk tea. "Zero creamer, zero fruit powder" is the USP of xx milk tea, i.e. unique consumer proposition.
4. Threats: Threat Analysis
(1) The quality of milk tea stores varies, and the price point of the middle and low-grade milk tea stores is relatively low, which is attractive to some consumers.
(2) Milk tea is a replaceable product, consumers can choose other drinks to replace milk tea. Thus, open xx milk tea store not only to compete with other milk tea, but also to compete with other kinds of drinks.
Three, product introduction
xx milk tea developed more than ten series, more than a hundred kinds of products, divided into cold, warm, hot three, all year round market. And xx milk tea will launch new products every season, as the season's main focus, to ensure that the product is updated. xx milk tea a la carte menu can be freely adjusted according to the actual local situation and sales.
Four, store location
store location in addition to the university neighborhood, but also can look at the regional economy, income levels, planning, population quality and other development trends, focusing on the business circle of the customer flow, the quality and quantity of purchasing power and the quality of the stores themselves, from which the cost is not high, the value-added potential of the store. Specific reference is as follows:
1, the regional store site selection
xx shopping centers / hypermarkets / commercial pedestrian street.
2, dining area flavor food street
entertainment area playground / large entertainment plaza / tourist attractions.