Five summer promotion planning schemes

In order to ensure that things or work can be carried out effectively, it is often necessary to prepare the scheme in advance, and the content and form of the scheme should be carried out around the theme, so as to finally achieve the expected effect and significance. How should the plan be formulated? The following is my summer promotion plan (5 articles in general). Welcome to read it. I hope you will like it.

summer promotion planning scheme 1

Large-scale chain-like glasses stores are the development trend of the retail industry. In particular, large chain-type glasses retail enterprises, their products are relatively excellent in quality, well received by local consumers. In the fierce market competition, how to make the market bigger on the premise of equal quality, management and standardization. How not to be ruthlessly eliminated by the fiercely competitive market is a realistic problem facing these enterprises.

every summer, it is a new round of glasses market fight. The progress of the times promotes the maturity of people's consumption psychology, and consumers pay more attention to the diversification and personalization of products. The demand for glasses has risen from a single level in vision care to a three-dimensional consumption space such as humanities and aesthetics. What is in front of every optical shop is what kind of promotion tactics should be adopted and how to achieve the expected goal. As a well-known eye shop in Zhangjiagang, Lean Glasses should seek greater market share and upgrade its brand. This is bound to be inseparable from the promotion activities and media advertising.

First, the theme of the event

"Fashion life mirrors lean"

A successful promotion activity, whether it is price reduction, discount or live show, must simultaneously convey a unified theme message, which is closely related to the brand's core value and can spread the brand's core concept. Such promotion will not harm the brand, but can build brand loyalty. In this promotion activity of lean glasses,' fashion' and' life' were highlighted, in order to continue brand communication, improve communication efficiency and continue to enhance brand image.

The theme of "Fashion Life, Mirror in Lean"

contains factors:

1,' Mirror' and' Exhaustion', including many brands, and there are not only one brand for summer promotion;

2. Modern life follows one's inclinations, playing a fashionable life and showing off the perfect self;

3. Lifestyle and eye health coexist; Humanistic personality and lean glasses coexist, showing the charm of life and brand;

II. Purpose of the activity

Through this summer promotion activity and appropriate media image publicity combination, the brand of Lean Glasses will be displayed to attract consumers' attention, stimulate consumers' interest, increase sales, and greatly enhance the visibility and reputation of Lean Glasses.

1. Find out market vacancies and increase sales through summer sales promotion activities.

2. Improve the market share of the brand and enhance the brand image of Lean Glasses.

3. Investigate consumers, carry out corresponding activities, guide them to carry out correct eye care habits in like eyes, cultivate consumers' attitudes towards life in fashion, aesthetics, personality and temperament, and reflect the humanistic care of enterprises for consumers.

third, the target group

1, 11 ~ 17 years old

students;

2. Young people aged from 18 to 29

;

3. Business people aged 31-51

;

4. Old customers, members and other groups with high loyalty.

IV. Activity time

1, July 7th to July 31th, 21__

2, August 7th to August 3rd, 21__

3, August 21th to August 28th, 21__

V. Publicity form

. Explosion card;

B. banners and scene renderings (combination of arched doors, balloons, etc.).

2. For media combination:

a Newspaper media: Yangzi Evening News and Zhangjiagang Daily;

B. Soft advertisement: publish glasses matching knowledge and eye health knowledge once a week;

C. Others: magazines, elevator media;

D. online media: choose zhangjiagang news network, zhangjiagang people network and zhangjiagang government procurement network;

e. news: news of promotional activities will be published every two weeks to report the activities;

F. broadcast media: select local radio stations in zhangjiagang;

3. For outdoor:

a. Hang banners.

B. Billboards in waiting rooms and bus compartments.

C. street signs

VI. Activity sections

In order to make this promotion continuous and rhythmic, the two-month activity is divided into three sections, each with a theme, and each theme will cooperate with a glasses brand manufacturer that conforms to the theme style. In addition to activities, traditional promotion forms, such as buying gifts, gift packages, lucky draws, rewards of membership points, and filling out questionnaires, will always run through these three sections. The following only introduces the highlights of the three active sections, while other traditional promotion forms need to be planned after detailed communication with Lean Glasses.

1. "Play with Fashion" from July 7 to July 31, 2111

A. Cooperate with' _ _ brand glasses' to hold roadshows;

B. Activity time: 8: 31 am-11: 31 am on July 7, 2111 (Sunday);

C. Venue: the square near Jingyi Optical Shop or the square with the largest local traffic;

D. Activities: rock songs, street dance, audience experience, live lottery, glasses model, product promotion of cooperative manufacturers. Through on-site activities to reflect the hot summer, play fashion, all in lean, kicked off a two-month summer promotion.

2. "Enjoy life in the mirror"

A. Jointly held with "_ _ brand glasses";

B. Activity time: August 7, 2111 ~ August 3, 2111

C. Activity mode: collect photos (two to four photos) from consumers with the theme of wearing glasses. As long as the relevant clear photo albums (two to four photos) are sent to Zhangjiagang Lean Glasses during the activity time, you can get a beautiful gift and a membership card for free with valid documents; And have a chance to win the best star award in this activity.

3. "Best Partner" from August 21th to August 28th, 2111

A. Activity time: Sunday, August 21th, 2111

B. Venue: in front of a branch of Lean Glasses

C. Activity mode: "Best Partner" is held outside a specific store. After one party chooses the glasses, the other party chooses the glasses on the spot. As long as the glasses chosen by both parties are exactly the same, both parties can get this pair of glasses for free.

in addition, anyone who buys the glasses of the designated brand (products of cooperative manufacturers) can also get a gift package (the gift package is limited until stock lasts).

4. "I am a star" During the activity, I can get a gift and get the qualification of "I am a star" when I register at Lean Glasses with a valid ID card.

VII. Media strategy

1. At the same time of promoting this promotion, we will make a special publicity for the different categories of products among the manufacturers of lean glasses, highlighting the special functions and advantages of the products, as well as the usage and after-sales service.

2. Establish certain outdoor advertisements, bus advertisements and light box advertisements, so as to expand the persistence of advertisements, and combine certain renovation and promotion methods to continuously maintain customers' interest and attract potential customers, such as leaflets, coupons and membership cards.

3. In radio and print media, focus on promoting the theme and content of promotional activities.

4. Report activities regularly, establish public image and win consumers. For example, during the activity, several people can be sent to distribute the related glasses knowledge introduction, how to protect glasses, and the methods and maintenance of using different glasses.

5. Focus on publicity during the promotion period.

6. Make full use of online media, hold a prize-winning survey while promoting activities, extract people who participate in on-site activities, and collect real customer data at the same time. Summer promotion planning scheme 2

1. About the activity

Name of the activity: summer purchase storm

Venue: the world mobile phone hypermarket (in front of the store) in Gushan Market, Dahuangshan

Activity time: from now until July 31

2. Activity objectives

The optional objectives of the activity are as follows:

1. Meet new customers. Let more consumers know and understand the world's mobile phone hypermarkets

2. Enhance the image of hypermarkets, and establish a good corporate image in customers' minds

3. Interact with customers, demonstrate products, experience and draw prizes, and let customers participate in them

4. Promote existing products and distribute coupons to stimulate customers to buy

3. Prepare activities

1. Promote products

.

(2) Establish a commodity file, import the commodity pictures taken by the digital camera into the database, and look at the pictures to supplement other detailed descriptions of the commodities, the price and specifications of the source of goods and various basic information (article number, color, specifications, price, etc.).

(3) The experience of new products on site makes customers feel more directly about our products.

2. promotional materials

(1) coupons for mobile phone promotion activities can be directly effective and given to willing customers.

(2) the leaflet, which is 16-size, is one of the most distributed materials to customers in the promotion process, and it should have a simple introduction of products and promotional activities.

(3) Propaganda Pictorial-Propaganda Pictorial reflects the basic information of the activity. The information scope is broader than that of the leaflet, and it is introduced in the form of pictures and texts on the screen.

3. About gifts

The items distributed during the activity include printed materials such as posters, leaflets and coupons, as well as gifts such as electric fans and umbrellas.

Gifts are sent by promoters in a timely manner by targeted corporate printed materials or exquisite gifts prepared in advance. Coupon is RMB 11

4. Activity personnel

Site layout: 3 people, male

Activity materials distribution: 4 people, both male and female, with good facial features and affinity

Gift distribution: 2 people, good temperament, most suitable for women

Event host: 1 people, which can constantly incite consumers' passion for participation at the scene

. Including personnel introduction, activity introduction, etc., in order to familiarize customers with the background, environment and conditions of the activity.

2. Introduction to the activities, including promotions and prizes. For example, the specific methods of promotion, award setting, etc.

3, technical training, mainly training personnel's reception and sales promotion skills.

6. Customer invitation and publicity

Mainly single-page delivery and on-site sales:

1. Single-page delivery: 4 single-page delivery personnel are distributed in places with large market crowds, and the initial locations are set at the intersection of the store front, the intersection of Luxi Road and the intersection of No.16 station.

2. At the event site, the host introduced the event and broadcast it to attract potential participants to participate in the purchase and lottery activities, and to incite pedestrians to participate in the enthusiasm.

IV. Promotion work and personnel arrangement

1. Work content

1. Welcome guests (2 people): responsible for welcoming customers into the activity area, distributing colorful pages of activities, informing customers of activities and products, and being responsible for the brief introduction of activities, so that customers can understand the products and promotion scope of the store.

2. product introducers (2 persons): distribute product brochures, be responsible for brand, product display, explanation and introduction of overall activities, and promote purchase.

3. Gift distribution (2 persons): it is responsible for keeping gifts, sorting out and sending

materials without meeting people, and can selectively distribute materials to intended customers. For customers who ask carefully, they should be introduced in detail.

V. Statistics of participants and gifts

Participants: 11

Publicity materials for the event: 1 sets (2 posters, 1 posters)

Advertising brochures and leaflets of various mobile phone brands (with coupons)

Several fans, 21 umbrellas and 4 boxes of drinks

4 advertising umbrellas

VI. Cost budget

One page: 1111, * * 251 yuan

Event venue layout costs: 311 yuan

Details:

Rent arched doors, pull banners, dress balloons, etc.

2 posters, 41 yuan; 1 stickers, 5 yuan

activity gift expense: 971 yuan

details:

5 fans, * * 21 sun umbrellas in 411 yuan, * * 4 boxes of drinks in 411 yuan

, 121 yuan

related gift packaging expense: 51 yuan

personnel salary: 455. 51 yuan * * * counts 211 yuan per person per day

On-site host: 1 people; 211 yuan

Lunch expenses for activists: 11 people; 5 yuan * * counts 55 yuan

Emergency expenses: 311 yuan

Total budget expenses: 251+311+971+455+311 = 2,275 yuan

. The person in charge arranges the work of the day, Each person receives the materials used on the day

8:31: Arrive at the activity site on time

8: 31-11: 11: Send a single page

8: 31-11: 31: On-site promotion and purchase lottery

11: 31-13: 11: The person in charge arranges a lunch in rotation < 8:11: Clean up the materials and submit the daily summary report in time, and fill in the report

II. Specific rules of the lucky draw

1. Any mobile phone purchased in this store can participate in the lucky draw during the event. With the purchase invoice, only one mobile phone can be drawn, and the invoice will be marked at the time of the lucky draw (if it indicates that the lucky draw has been won). Those who have exceeded the activity period can not participate in the lucky draw again.

2. Award setting: 5 first prizes, and one 81 yuan electric fan;

21 second prizes, with a sun umbrella in 21 yuan;

There are 71 third prizes, and the prize value is a bottle of 2.5 yuan Kangshifu beverage.

3. lucky draw method: set up a lucky draw box with a moderate size, and present the prizes in the form of cards, namely the first, second and third prizes and thank you for your participation. Summer promotion planning scheme 3

In order to set off the upsurge of Lushi eco-holiday tour in summer, further expand the influence of tourism in our county and promote the development of related industries, it is decided to come in summer after research.