Every successful real estate marketing is inseparable from an excellent real estate marketing plan. Here are some related materials I have compiled. For your reference. I
Anqing Dajia Advertising Co., Ltd.
Marketing planning scheme of real estate supermarket
In order to ensure the complete success of this activity, our company has formulated the following marketing planning scheme.
Time of this activity: June 18, 2119 to July 18, 2119
1. Service content
1. On behalf of the competent department and the owner unit, do a good job in site cleaning and security.
2. provide water, electricity and square lighting.
3. Dismantle the activity for free after it expires. * * * venue reply ***
4. news media advertising.
a. TV advertisement: select the subtitle rolling advertisement of Anqing TV Station and the prime-time advertisement in the evening
b.
C. Newspaper advertisement: select Anqing Daily and Evening News to publish the 1/8-1/2 version of the advertisement news report: broadcast and publish the relevant contents, information and other news about this event in Anqing TV Station, Daily News and Evening News continuously
.
5. Large-scale outdoor advertising: select the periphery of the Science and Technology Exhibition Hall to inform the public about the location, time, content and other related information of this activity.
6. Live performance advertisement: according to different time, arrange many large-scale outdoor performance activities, and integrate many real estate exhibitors for interaction in each activity to highlight the theme of the activity.
ii: activity fee standard
real estate supermarket activity booth fee: 1111/ day ii
Lane Real Estate
I. Preface
The appearance of Lane Pastoral Area reflects Lane Company's long-term strategic vision and ambition to be a century-old enterprise.
The appearance of Lane Pastoral Area has enabled Lane Company to break into the front-end field of compound real estate development intentionally or unintentionally, or to say, Lane Company has prepared conditions for the future success of real estate development intentionally or unintentionally.
the appearance of lane pastoral area conforms to the yearning and call of contemporary people and society for green ecological environment, and its profound development potential cannot be * * *.
In the development mode of Lane Pastoral Area, the innovative planning comes first, and the planning and design come later, so that the two can make up for each other and set each other off. It is also an advanced innovation in the development mode of scenic spots and real estate, which will have a far-reaching impact on Lane's future career.
II. Market Analysis
1*** Market Background
Lane Pastoral Area is located on the side of Xipeng Town, Jiulongpo District, Chongqing, and now it covers an area of about 211 mu. The early orchard development has achieved little success, and a large-scale comprehensive development will be carried out soon.
Loquat is the main fruit tree in the orchard, and at the same time, it is planned to develop a number of corresponding fruit trees to form a comprehensive orchard with a variety of fruit trees.
Historically, Xipeng Town has a long history of planting fruits, and the spectacular 11,111 mu of red oranges are still talked about. Now, Xipeng Town has put forward the strategic concept of establishing 11,111 mu of off-season fruit, which provides a strong support for the sustainable development of the golden orchard.
At present, the permanent population of Xipeng Town is about 51,111. With the construction of the Western Chongqing Economic Corridor and the move-in of new factories and units, the future population of Xipeng Town will increase greatly. The existing leisure and entertainment facilities in Xipeng Town, especially the fashionable leisure and entertainment facilities, can no longer meet the needs of residents.
The population in the main city of Chongqing has exceeded 6 million, and the living standard and consumption power of residents in the main city are constantly improving. Suburbanization of leisure and entertainment is an irresistible trend.
2*** product analysis
Lane Pastoral Area is located on the side of Xipeng Town, Jiulongpo District, Chongqing, and now covers an area of about 211 mu. Lane Pastoral Area is a large-scale ecological greening pastoral area with unique geographical location and superior natural environment in Chongqing.
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