Business Plan for Campus Print Shop

Opening a print shop on campus is a feasible project, because there are so many people who need to print on campus. The following is the detailed contents of the business plan for opening a print shop on campus. Welcome to read it.

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1. Analysis of the current market situation

(1) Analysis of the market demand

On the university campus, students' demand for printing is quite large. For example, if students want to attend job fairs, they have to make many beautiful resumes and print a lot of study materials in their daily life. The printing shops around the school often charge higher prices for printing. If you open a printing shop near the campus, it will be very attractive to students to make full use of the low price and the superior geographical position of the campus. This time, through the interview survey of students from various departments of the School of Engineering and Technology of Yangtze University, we found that almost all students have been to the printing shop and the frequency of printing is increasing, and the proportion of these students is also very high, so they open around the campus.

(II) Analysis of competition status quo

This survey of the main competitors who open printing shops in and around the campus of the College of Engineering and Technology of Yangtze University found that the main competitors facing opening a printing shop at present are as follows:

Main competitors: Longxin Apartment Printing Shop

Sancai Apartment Printing Shop

Printing Shop at the school gate

Printing Shop diagonally opposite the school gate

From the survey results, So if you want to open a new printing shop, you should not only have good hardware equipment, but also pay attention to our service attitude.

second, market positioning analysis

(I) product introduction

our main business is professional typing and copying, color printing, fax scanning, design and typesetting, business card making, banners and banners, etc. At the same time, it also expands auxiliary services such as digital photo printing, personalized photo album production and personalized house number signs.

1. Main business:

(1) Copying: including copying notes, materials, textbooks and books. In addition, because there are many A3 formats in various books, it is very necessary for the copier to choose the maximum printable A3 format.

(2) Printing: Generally, the printed manuscripts focus on document printing, and there are also a small number of forms, paper covers, photos, etc., so the printing generally does not exceed A4 format, and the printing requirements of manuscripts are large.

2. Main equipment

Computers, photocopiers and printers are the three most basic equipment in ordinary typing and copying shops.

because the equipment is highly technical, beginners must find a reliable consultant. Of course, this consultant can not only help you buy a machine with reliable performance, but also help you refer to the appropriate equipment according to your business needs, because it is not necessarily expensive and full-featured at the beginning of business. In addition, the maintenance of the machine is very important in the future operation, so the after-sales service of the equipment manufacturer or seller is also a primary consideration, especially the copier.

the main business of many typing and copying shops is copying, and the copier is naturally the most important, so it is best to choose machines with good performance. At present, brands with high domestic market share include Christie's, Ricoh, Canon, Xerox, Sharp and Minolta.

Scanners and recorders are not necessary equipment, but they may bring more additional business. For example, use a scanner to scan some photos for several students on floppy disks, or help customers scan some pictures and put them in the designated positions of articles, so that your customer base will be greatly broadened.

(2) Consumer groups

Suitable for consumer groups: people of all ages

Focus on consumer groups: college students, teachers and company employees

(3) Shop location

Gone are the days when the fragrance of wine is not afraid of the depth of the alley, and even the best storefront must have a suitable store address. Generally speaking, the basis of store location is that the store rent is linked to the nature of consumption. To open a print shop inside the school, it must be approved by the school's logistics department, and usually the business outside the campus is not as good as that on campus. But with the campus print shops blooming everywhere, business is not as good as it used to be. Now it's mainly about service attitude and price. Copying and printing should be error-free, fast and of good quality. This is the king.

Based on our on-the-spot investigation, the printing shop was located in the back street of Changda Institute of Technology

The reasons for the location are:

(1) There is no printing shop in the back street for the time being

(2) The rent in the back street is low

(3) There is a large flow of people in the back street

(4) Target positioning

In the first stage, college students copied materials were the main source of students.

in the second stage, after the successful operation of the main store, it gradually expanded to contact with a number of printing stores, transmitted its own operating concept to other printing stores to launch the same preferential activities, and signed a return contract on intellectual investment with the head office. Our main store can build its own copy brand, gradually play the role of Surrogate Advertising Enterprises, and gradually add the company's propaganda function to share a piece of cake with the advertising company.

Third, SWOT analysis

1. Opportunities

According to the survey, when college graduates are looking for jobs, campus copy shops are making money in the peak season. The expansion of university enrollment and the fixed number of printing shops make the printing business in short supply. Ppt for college courses, phone card processing, ID card copy processing, paper materials printing, etc. all need only one-sided paper printing. In addition, because every major in the school usually has homework, it is natural to print and copy. Don't underestimate the campus print shops. Although they are not large in scale, their income is considerable.

2. Threats

(1) As far as the current campus printing market is concerned, our competitors are very big. The main competitors occupy a large and stable market share, and they usually become the first choice of consumers.

(2) Print shops in the campus occupy geographical advantages

3. Strengths

The campus equipment is simple, the production efficiency is low, and the machinery and equipment are old and expensive. The sales model of the campus printing shop is single, and the printer can't print on both sides due to the limitation of mechanical manipulation. Manual double-sided printing is time-consuming and laborious, so each printed paper provided by each printing room in the school is only single-sided, which not only causes paper waste, but also increases the cost, which naturally leads to the dissatisfaction of many students.

4. Weaknesses

To establish a good reputation, we need to establish good communication with major companies and understand the original intention of our company. Only by reaching * * * knowledge can we win * * *. However, the cost of copying advertising leaflets by many advertising companies is very low, and we should strive to minimize the price to attract companies to transfer to print shops to copy advertising leaflets.

iv. marketing strategy

(I) personnel training

basic requirements: work should be clean and neat, and give the simplest example: the order of copying must be arranged in the order of customers. Don't make a mess. Think about what customers think, use your brains a little, and try to remember the appearance of customers who have been here.

service attitude: be polite and enthusiastic

skill requirements: Corel DRA WOffice2117 Photoshop 3 software must be able to use.

Simple machine breakdowns and emergency maintenance are more important. Otherwise, you will lose your job, and all the money you earned will be given to the repairman. Speaking of technology, I think: machine quality is one thing, and computer and peripheral operation technology is another. Good technology and bad machines can achieve good results. Technology is not good, and even the best machine is useless. Because this line is more than just pressing the copy button.

(2) advertising

(1) advertising design

promotion: free lunch for students' advertising slogan

advertising slogan for businesses: advertise your advertisement; Promote your publicity

(2) advertising media

1. Campus broadcasting: broadcast the radio script in the campus program at lunch time and after class at 7 and 8 in the afternoon to expand the influence of the school. This scheme is simple and easy to implement, and it will not arouse the school's resentment

2. Printed advertisements: continuous advertisements are published in campus newspapers.

3. Magazines: Readers, Thinking and Wisdom, Youth Daily and other magazines suitable for young people publish periodic advertisements (including product type updates).

4. Internet: Rent advertising space on Netease, Taobao, Sina and other websites to carry out wide-range advertising coverage

(3) Public relations strategy

(1) School community promotion and sponsorship: Calligraphy Association activities to increase the publicity of corporate brands

(2) Environmental protection concept publicity: We advocate printing shops to encourage students to print on both sides by means of points. Students can exchange points for white paper or a new printed amount.

After investigation and preliminary design, the specific implementation methods are as follows:

Students who print 1 pages of documents on both sides can accumulate 1 points in the printing shop, and students who accumulate 111 points can choose the following:

Exchange 41 pages of A4 white paper

Exchange 25 pages for free printing.

(4) Equipment update

As the saying goes, if a worker wants to do a good job, he must sharpen his tools first.

if you want high-quality service, you must have high-quality equipment. According to the customer's demand during the trial operation, timely purchase the corresponding equipment to meet the market demand, such as adding engraving machines in time, or printing photographic paper and other equipment.

(5) Promotion means

(1) Membership points system

(2) Online order taking

For example, after you send photos online, they will be printed and sent to the supermarket near your residence for you to pick up. Imagine that the campus network is also quite popular now. You can also refer to the above practice, publish your e-mail address, and then let people who need printing services send printed documents to your mailbox. After you print it, and then send it to customers according to your own logistics distribution network, this should be a pretty good way of operation.

(3) Telephone orders

(4) Free printing

In the past, printing shops used the same price for a large number of double-sided printing and single-sided printing. If you choose double-sided printing, students will save paper, but they will not be rewarded. For this reason, we conceive a printing shop operation mode, which makes both students and printing shops benefit while saving paper.

print a single page of materials for free, and post our advertising information on the other side. The advertising of services, telephone numbers and addresses is of high value. This advertisement is stored on the back of the necessary materials for students to pay for their own copying, and the utilization rate is high. According to the survey, students' learning materials are usually reused, not only in the dormitory class, but also usually passed on to the younger siblings in the lower class. With such a profitable advertisement, we promise to give the first enterprise the most favorable price

V. Financial budget

(1) Personnel arrangement

Usually, a campus printing shop is not large in scale, so in the initial stage of the business, two people can be employed first, and students and employees can be recruited in the busy season, and special necessary printing training and general troubleshooting skills are provided

Benefits: labor costs are saved.

Part-time student 311 yuan/month

(2) Cost analysis

(1) Equipment cost

1, 1, 2 computers: based on the current general computers, the price is 2,511 yuan/set.

2. One laser printer: the price is 1,511 yuan.

the laser printer has good effect, high speed and low cost, which is a necessary equipment for printing.

3. color inkjet printer: the price is around 511 yuan. Used for color manuscript output, color business card express printing, etc.

4. Scanner: around 511 yuan.

5. Fax machine: the price is around 811 yuan. Fax is a subsidiary business of typing and copying shops. In addition, the shops themselves need to use fax machines when transmitting information with customers.

6. Copier: Generally, the price of a new machine is between RMB 1,111 and RMB 21,111. The faster the copying speed, the higher the price. In addition, there is a digital copier now, which is very convenient for copying multiple pages. It can directly copy multiple pages at one scan, and the price of a mid-range digital copier is about RMB 31,111.

7. Business card offset press: If you want to develop business card, it is recommended to buy a business card offset press. Offset printing business cards is cheaper, faster (in large quantities) and more effective than printing business cards.

8. Others: such as plastic machines, paper cutters, cameras, etc.

(2) the rent of the facade is 1.21 square 1111 yuan/month

(3) Material procurement

Four kinds of paper: A4, A3, 8K, 16K, A4 is used the most, followed by 8K, 16K and A3, but it also depends on your actual situation.

1, A4 is 8 packs of paper, 511 sheets each, A3 is 4 packs of paper, 511 sheets each, A4 and A3 are generally around 121 yuan a box, which refers to the price of commonly used neutral paper. If it is better wood pulp paper, it is generally 141 yuan a box, so the former will do.

2, 16K is also 8 packs in a box, and 8K is 4 packs in a box, which is a few pieces cheaper than A4 and A3 paper.

you can work out the cost of paper yourself, which is a few cents anyway. Other costs include copier toner and printer toner, and there won't be many.

according to the above information, the estimated cost of opening a store is

2511 * 2+1511+511+811+15111+1111 * 12+311 * 12+other expenses. It is estimated that the total cost of opening a store will be around 41,111 yuan/year

(II) Revenue budget. We have made the following preliminary budget for the monthly income of a newly opened printing shop

main business income: 2,511 yuan/month; auxiliary business income: 1,111 yuan/month

Based on the above income, 3,511 * 12 = 42,111 yuan/year

Therefore, the cost may be recovered in the first year of opening a printing shop. Campus print shop business planning book 2

1. Preface

In today's society, talents are like a blowout.