Fine brewing has never been a tuyere. As a fine brewer from the media, I never want refined acid to become a so-called tuyere. Let's talk briefly from three aspects:

First, the market for making money

There was a winery in Shandong that asked me to advertise for him. I always talk about products. If the products are excellent enough, I will help him do it through my meager influence. Soon the wine arrived, first look at the name, gave a messy foreign name, and defined himself as IPA. Think of IPA as IPA, maybe the wine is delicious. After opening the bottle, a strange heavy alcohol smell came to the nose: "Is this tm IPA? "Sure enough, it tastes very strange, not to mention the hops and oranges that IPA should have, even the industrial beer Asahi is not as good as it is.

later, I told him that I would buy this wine for myself, so don't give me money, and make a good bar. Later, it was found that there were not a few such people. The boss used to be a catering worker. When he saw the craft brewing to make money, he plunged into it. As a result, he didn't understand anything, and the wine garbage he made was terrible. This is the price of the so-called tuyere: more and more amateurs pour into the market, which not only fails to make good products, but also makes the whole environment a mess, making more ordinary people begin to hate fine brewing and this market. I wanted to be bigger and stronger, but I didn't expect it to get worse.

second, this business really doesn't make money

Many people think that fine brewing makes money, but it really doesn't. As far as the current environment is concerned, consumers have no money and the price sensitivity is very high, so you can't make your price too high. In addition, due to external environmental influences such as viruses and Russia and Ukraine, the cost of raw materials is also rising. In addition, if you work offline, all kinds of closures, rents, personnel movements, etc. are all costs without exception. Can you bear it?

Third, the exclusivity is too weak

There are too many low-alcohol wines on the market now. Craft brewing itself belongs to a branch of beer. Besides, there are many low-alcohol wines, such as fruit wine, plum wine, soda wine, sparkling wine, etc. What can you compete with them? Do you know the bosses who are now making fruit wine? Many of them were born in the past. They specialize in brand marketing, from marketing to product packaging design to user psychological analysis. What do you fight with others?

Fourth, let's start with pubs.

Pubs and stores or street shops are the most popular shops. Everyone thinks that such shops have low thresholds and there is no pressure to open them. They also brainwash a certain person every day and say that they can earn 1 million yuan a month. What are you thinking? When you invest in a small shop, it's only over 111,111 yuan, and you still scrape together friends and relatives every minute. If you can earn millions a month, others will make a short video, and invite all your relatives to open a pub all the time.

The normal income of pubs is: the standard investment in a store is about 211,111 yuan. If the business is good, we will return the money in four months at the earliest, but the normal return period is 11 months or 1 years. Some poor operations take 1.5 years, not to mention how much money they can make. There is a magical place in the pub. As long as you can live for 1 years, you can easily live for 2 years, and those who can live for 3 years can last for 4 years. If you are over 5 years, you will basically play as a personal IP. If you can't open a pub, a group of people will follow you.

There is another objection. Those online celebrity stores can earn tens of thousands of dollars a day, so look around online celebrity stores. This kind of stores depends on how much people spend on promotion in the next month. Of course, they can earn tens of thousands of dollars a day. The superficial data is not good, where they can develop so fast. Look around how many online celebrity stores have not closed down for more than two years, and most likely they have closed down or changed their signboards. A well-run pub is a business that can make money steadily, but it is by no means a business that can make quick money or explode in January.

5. Let's talk about home-brewed shops that many people like.

Investing in a store, which is full of all kinds of brewing equipment, is really sweeter than first love, and it is also something that many young people like. It is cool and stylish enough. In reality, the equipment cost accounts for more than 41% of the investment in such a self-brewed shop. From raw materials to production, the whole delivery and raw material package are all done by the equipment side one by one, which has nothing to do with you. You just have enough time to put it in, and you really want to be a winemaker. Equipment comes and goes with just a few tastes. Do you still want to develop new products yourself? Sorry, you have to buy all kinds of raw materials and make them yourself. At present, some equipment is controlled by computer, and your DIY formula is not supported. Finally, you have to listen to the instructions and fill the prescription from the raw material supplier.

Even if you are successful and can brew a wine skillfully, how can you ensure that the taste of each batch is the same? At present, there are not many hops planted in China, which are mainly imported, and most of the imported hops are bought in advance by several big wineries around the world. Yes, you can, at a high price. The above part is only the finished wine, and then we have to go back to the operation of opening a pub. The product is in hand, and we can only drink it ourselves if we don't make a deal.

all kinds of learning: professional knowledge, operation management, membership management, promotion and marketing, etc., and help the machine management and maintenance from time to time. Therefore, those who are not crazy about fine brewing or have played with finished products in various buckets at home are not recommended to enter. The cost of self-brewing is also very low. With the maturity of craft beer technology, brewing is becoming more and more simple. I can only say that sour wine is getting simpler and simpler, but the cost is not low at all.

The above problems are very basic for opening a fine brewing shop. Under the current economic situation and social pressure, many small white brains can't start businesses as soon as they are hot. I have worked in youth travel and coffee shop related industries, and I have also started businesses. I have seen some friends who have ideas do it and then lose everything. Some of them have strong capital or high academic qualifications. A good product needs a real understanding and then persistent efforts to have hope. If you can really go deep into it, you can persist and correctly judge the risks, then you can do it! In fact, it is not only craft brewing, but also many industries. Moreover, for a technology-based, niche industry like craft brewing, there will be many difficulties in the future if it is just a business without love. These industries are very suitable for people who are both poets and businessmen.

If you are not a fan of craft beer, but only an investor, it is not recommended to enter the business; If you are an enthusiast, you want to do what you like with enthusiasm and support yourself by the way, and it is not recommended to enter the industry. The problem faced by the craft beer industry is that the potential consumer groups are weak, and it is difficult to imagine that practitioners need to vigorously promote beer culture and cultivate customer groups while doing business. The price of craft beer is relatively high due to the limitation of cost and import price, which excludes the consumers with lower income. In other words, people who consume craft beer must have a certain income base and their own aesthetic pursuit of life and taste. In a city, such people must account for a few or even a very small number of the total.