Preface
Have you ever thought that in 2 years, with one side hustle, you? could earn? the first half a million dollars in your life.
This half a million was brought in by opening a brisket store!
The following is a real case for friends:
Liu Huan graduated from undergraduate college, majoring in computer science, opened a halibut store at the end of 2017, at that time all the friends, are very shocked, said not to work well, to open what halibut store ah!
Liu Huan said at the time: now there is only one goal: that is to make money.
Money can solve 80% of the worries, let me have no worries!
Li Ka-shing once said: to earn the second million in life is much easier than the first, that is, if there is the first million, then from the second million is not far away.
Similarly, if you earn the first 500,000 in life, then you are not far from the second, third and fourth.
At this point, what kind of work you want, what kind of life, what kind of house, car, are by your own say, you can completely in accordance with their own favorite way to live.
01 How did Liu Huan come up with the idea of opening a brisket store?
At that time, the choice to open a marinated meat store was entirely due to a chance.
One day, Liu Huan walked on the street, passing a marinated meat store, saw the queue of people quite a lot of people on the way to buy a little bit of marinated meat, think the taste is not bad. The head suddenly came up with this idea: to open a marinated meat store.
That night at dinner, he told us about this idea, we all think it is incredible, the biggest problem, is that I am at work, where there is time to do this thing.
02?It turns out that opening a brisket store is not difficult
Open a brisket store, is not difficult, need a lot of money, time, location, technology and so on. Before starting, these questions repeatedly appeared in his mind.
When the implementation of the beginning, he found, than he imagined, a lot of simple. When the store started, he rented the store first, after the store was rented, began to decorate. At the same time as the renovation, Liu Huan will learn the technology. In this way, I opened the first halibut store, which only took a week. As for the cost.
The renovation fee of 10,000 yuan, the franchise fee of 20,000 yuan, a few thousand dollars of equipment and equipment, the total **** 40,000 yuan less. Open a halibut store, it turned out to be so simple.
This is too much simpler than imagined, the store opened, I told me, I do not believe, said how is it possible. He said, if you do not believe, come to see me ah, I invite you to eat lo mei.
03?Store monthly sales of 70,000 +, net profit of 20,000 +
This data, has not wanted to disclose, which is like a trade secret. However, I can share my useful experience with you, and even let others copy their own small achievements, I feel very happy.
He told me: "The next day, the third day, every day, so, a month down, there are more than 70,000 sales, it is incredible. But the facts are in front of me, I have to believe."
Did not open before, do not understand the industry, thought it would lose money, worried about customer traffic and so on, opened only to find that everything is more than they think.
Think about it. In the past two years, a variety of marinade fire all over the streets, tasteless duck neck, Zhou Hei duck, Liaoji stick chicken, etc., just listed, there are several. For example, Zhou Hei duck, absolute flavor, etc. Jelly duck neck, the city valuation of 9.8 billion yuan, under the door of the chain stores more than 8,000 +, it is said that the pure profit of 40%.
Seeing such huge data, it is not difficult to explain why his marinated food store can achieve monthly sales of 80,000 +.
04?In less than 1 year, Liu Huan opened 4 stores
With the experience of the first store, I opened the second and third after 6 months. After another 2 months, another one was opened. That is, in less than 1 year, I opened 4 stores, and now, I'm not expanding my stores, because the income from these stores, is enough.
Warren Buffett once said that an experience is absolutely useful if it works in more than one place.
With this technique, combined with his own experience of opening a store, he summarized a set of methods to open a store, and was confirmed in 3 stores.
Therefore, I am convinced that my method of opening a store can make a lot of people like him, earn the first 500,000 in life.
05 What are the prerequisites for opening a store?
The five most important conditions: money, technology, store, personnel, location.
Not counting rent, store transfer fees. Store decoration and equipment purchase of about 18,000 yuan.
Store rent and transfer fees fluctuate greatly, depending on the area. Our first store rent of 6,000 yuan, half a year to pay, the transfer fee gave 36,000 yuan.
Technology
Technology, there are two ways to choose:
Option 1: directly choose a local franchisee to join
Option 2: find someone to learn the technology
Difference between the two options: the difference in franchise fees. We joined the marinara franchise fee is more than 20,000, depending on the individual place.
Technology to learn a few thousand dollars can be dealt with, so you can save about 20,000 yuan.
Personnel
Generally a store please 2-3 people. And one of them must be someone you can trust.
06? How to price dishes
Opening a deli involves learning to account for costs and pricing dishes at retail. This problem is not solved well, it is possible that they are the landlord's "long work", wholesalers "porter", and ultimately it is better to "work". Therefore, the correct costing method and accurate retail pricing is particularly important.
As a delicatessen, the cost of accounting is divided into two ways: a fixed cost, a variable cost. Fixed costs are things like rent, wages, and depreciation of tools. Variable costs such as utilities, gas and so on. These costs should be done in mind, so as to calculate the daily retail value of capital preservation.
Such as a store, a year's rent is 12,000 yuan, an average of 34 yuan per day, renovation costs 15,000 yuan, according to three years of use, an average of 14 yuan per day, hire a person to help, a monthly salary of 2,400 yuan, an average of 80 yuan per day, all appliances with a freezer *** 5,000 yuan, according to three years of use, an average of 15 yuan per day, utilities, gas and so on. According to the turnover of how much to determine, for the time being, according to an average of 60 yuan per day, other miscellaneous expenses calculated at 20 yuan per day. This is calculated daily total expenditure of 223 yuan. According to the brine profit 40% calculation, the daily turnover of 550 yuan will be able to capital preservation. For a deli, this turnover is easy to do. Under normal circumstances, the daily turnover of a store can reach at least 1500 or so. So, how to calculate whether the profit is 40%? Here we go with an example:
If the raw pork 15 yuan / kg, according to 1 kg of raw meat brine 0.75 kg cooked meat, cooked meat cost 20 yuan / kg, according to the gross profit of 40%, this time, the cooked meat should be sold at about 33 yuan / kg. That is (33-20) = 13 yuan, and then divided by 33, which is about 40%. If you add spices, seasonings, etc., basically the retail price should be set at 33 yuan / catty - 35 yuan / catty is more reasonable pricing.
Cooked food store in the opening before, first calculate the cost of daily expenses, so you know how much daily turnover to support the normal operation of the store, at least not a loss of money, live in hope. If the turnover is not enough to support the normal operation of the store, it is necessary to think of improving the turnover, only on the basis of the normal operation of the store, in order to seek more profit space.
Open a deli to learn to account for costs and retail pricing of dishes. This problem is not solved well, it is possible that they are the landlord's "long work", wholesalers "porter", and ultimately it is better to "work". Therefore, the correct costing method and accurate retail pricing is particularly important.
06 2019 brine market analysis
2019. China's brine products are developing rapidly, the upstream supply is strong, and the production of raw material meat has risen substantially compared with last year; the downstream due to the rapid increase in the per capita disposable income of the population, thus making the downstream demand strong; under the catalyst of the two **** together, the brine products industry market scale is expanding, and the market concentration is increasing.
First, the upstream supply is strong, the total output of meat is rising
Marinated products are poultry, livestock meat and offal and game, some aquatic products, vegetables as the main raw materials, put into the modulation of marinated leisure food. The upstream mainly depends on the supply of various kinds of meat. Through processing, it mainly forms leisure food, catering consumer goods and other consumption. The brine products industry, the upstream industry mainly includes livestock and poultry farming, vegetable farming and aquaculture.
Second, the industry boom, the market continues to expand
Marinated products in China has a history of more than two thousand years, because of its unique aroma and flavor, widely loved by the Chinese people. Since the 1990s, the lo-products industry has gradually got rid of the roadside workshop-style operation and turned to branding, production automation and standardization. In the process of the growth of the casual food market, the marinated products have also been transformed from traditional table food to casual food (mainly customized for leisure consumption), and the volume of the whole industry has gradually expanded. According to the 2018-2023 Analysis Report on Consumption Demand and Investment Strategy Planning in China's Casual Food Industry released by the Prospective Industry Research Institute, the retail sales of China's casual marinated products market grew from 45.79 billion yuan in 2011 to 91.91 billion yuan in 2017, with a relatively fast growth rate.2018 is measured to be about 115.55 billion yuan.