Business district analysis is the operator of the composition of the business district, characteristics, scope and factors affecting changes in the size of the business district to conduct field surveys and analysis, for the selection of store locations, development and adjustment of business policies and strategies to provide a basis.

1, the business circle analysis is a new retail store for the reasonable selection of the premise;

New retail in the choice of location, the relationship seeks a larger target market to attract more target customers, which first requires operators to clarify the scope of the business circle, to understand the distribution of the population within the circle of the distribution of the situation and the market, the non-market factors of the relevant information, on the basis of which, the assessment of the operating efficiency, to measure the value of the use of the site, in accordance with the business circle, and to adjust the business policy and strategy. Measure the use value of the site, in accordance with the basic principles of design, select the appropriate location, so that the business district, site, business conditions to harmonize and integrate, to create business advantages.

2, business district analysis helps retail stores to develop competitive business strategies;

Retail stores in order to achieve a competitive advantage, a wide range of non-price competition, such as improving the image, improve service, strengthen communication with customers, etc., which require operators through the analysis of the business district, to grasp the nature of the flow of customers to understand the needs of customers, to adopt a targeted business strategy, to win the trust of customers.

3, business district analysis helps retail stores to develop market development strategy;

Commercial enterprises business policy, business strategy development or adjustment, always be based on the current situation of the various environmental factors in the business district and its development patterns, trends. Through the business district analysis, can help operators to clarify which is the basic customer base, which is the potential customer base, and strive to maintain the basic customer base at the same time, focus on attracting potential customer base. Develop positive and effective business strategy.

4, business district analysis helps retail stores to speed up capital turnover.

One of the major features of retail store operations is the use of funds, requiring fast turnover of funds. The scale of the retail store's operation is constrained by the size of the business district, and the size of the business district will change with the changes in the business environment. When the scale of the business circle is contracted, the scale of the retail store remains unchanged, which will lead to the accumulation of liquidity and affect the capital turnover. Therefore, the operator through the business circle analysis, understand the business environment and the resulting changes in the business circle, you can adjust in time, and actively respond.