the most important thing in the decoration design of restaurant chain stores is to consider the positioning problem from the early stage. What are the characteristics of the consumer groups in restaurants? Including taste, decoration design style, decoration requirements and service requirements. Only after fully understanding the requirements of the target group can we begin to do the decoration design of restaurant chain stores and know where the consumption of restaurants should be located! What brand should our restaurant chain focus on! What kind of pattern should our restaurant chain store decoration design make? All these are completed under the premise of positioning. However, at present, many restaurant chains hire a restaurant chain decoration designer to do decoration design without considering the premise of positioning, and spend a lot of money to buy the best materials. Like this, at the beginning of opening, it may cause a lot of atmosphere, but in the end it will lead to failure. Many restaurant chain investors sum up the reasons for failure, which are always the reasons of poor management or poor store location, and the decoration problem is completely undecided. So, why should we work hard on positioning? It is because we need to make the restaurant chain profitable, not losing money. Therefore, we must do a good job in positioning between renovations, and do not blindly decorate. Another is the characteristic problem of decoration design of restaurant chain stores. In fact, in the decoration design of restaurant chain stores, characteristics can be said to be a very sensitive topic, because there is no clear answer to explain. Positioning first, then distinguishing features. The decoration design of a restaurant chain must have characteristics, and consumers come for characteristics. The characteristics are long-term, and should meet the psychological needs of consumers within one or two years. What consumers often say about bad restaurants is that the decoration design of this restaurant chain has no characteristics. However, what is the characteristic, but no one can say it. This is a contradiction, but it is an indisputable fact. Ask restaurant investors, what are the characteristics? What can't be answered, but it determines the success or failure. Therefore, the success or failure of the decoration design of domestic restaurant chain stores depends on luck. In fact, if you want the decoration design of restaurant chain stores to have characteristics, you must combine comprehensive factors and make preparations for market research and so on! The above matters related to the decoration design of restaurants are introduced here. Here's a friendly reminder: a suitable decoration company should be selected for the decoration of restaurants. In order to ensure the quality, of course, the most important point is that the decoration company of restaurants should promise to complete the decoration within the decoration period stipulated by the owners. I hope it helps.