1, brand awareness and reputation. When choosing a brand to join, consider the brand's popularity and reputation, which is crucial to the operation and development of the store.

2, the brand's franchise fees and policies. The brand's franchise fees and policies have a great impact on the franchisee's operating costs and profitability. In understanding the franchise fees and policies, pay special attention to whether it is reasonable, and whether there are invisible charges and unfairness.

3, the brand's market prospects and competitive environment. To understand the prospects of the market where the brand and the competitive environment, which also has a great impact on the development and operation of the franchise stores. To choose the franchise brand according to the actual situation, to avoid blindly follow the trend or be confused by high-profile publicity.

4, brand support and training. Franchise brands usually provide certain support and training to help franchisees better operate and manage stores. When choosing a brand, it is important to understand the content and manner of the support and training it provides in order to better master the franchise experience and skills In short, before choosing a franchise brand, it is necessary to carry out a full investigation and inspection, and detailed communication and exchange with the brand side in order to make the right decision.