How to choose a suitable geographical location for opening a restaurant is the first consideration for everyone in the industry who knows how to operate. Below I will solve the factors that should be considered in restaurant location for everyone, hoping to help you. Factors that should be considered in restaurant location

1. Traffic conditions

Traffic conditions refer to the traffic conditions of vehicles and the number of pedestrians, which means potential tourists. However, it must be clear that the source of tourists is by no means equal to the frequency of traffic. For example, in the main roads, although the traffic is extremely frequent, the past passengers have no chance to eat at all, and they cannot have the desire to eat; Passers-by who have the opportunity and desire to eat will become tourists. The place where the restaurant is opened must have convenient transportation and convenient and safe parking. Even if the location is far away, as long as the transportation is convenient, customers will be crowded.

second, environmental characteristics

the characteristics of the surrounding environment of the restaurant directly affect the operation of the restaurant, and corresponding countermeasures must be made according to its characteristics. For example, restaurants should adopt different marketing strategies for areas with different characteristics, such as business district, business district, industrial district, university district, entertainment district or residential district.

If the surrounding environment of the restaurant is neat and elegant, and a better internal environment is created, such as a quiet lounge and a clean toilet, it will attract more customers. A survey company in the United States once conducted a survey on customers' hobbies in restaurants, and found that the cleanliness of the dining room lounge and the surrounding environment is actually the biggest reason for most customers to patronize. It can be seen how important it is to create a clean and elegant environment.

Third, regional planning

Regional planning often involves the demolition and reconstruction of buildings. If the analysis is not made, the restaurant will be launched blindly, and it will be demolished before the cost is recovered, which will undoubtedly make the restaurant operators suffer losses or lose their original geographical advantages. Therefore, before determining the location of the restaurant, you must consult the relevant departments.

iv. Degree of competition

The evaluation of competition can be divided into two different parts to consider. Restaurants offering the same type of food service may lead to direct competition, which will be considered as a negative factor. Indirect competition includes restaurants offering different dishes and different services. In the selected location, any form of competition is worth considering, which may mean a potential excellent location or a bad location. Direct competition may not lead to mutual loss, on the contrary, it may promote mutual prosperity.

competition density refers to the number of business outlets in the same industry and related industries and the total number of seats in restaurants in this area, that is, whether the business is too dense. This reflects the relationship between supply and demand in the catering industry in this region and is a direct reflection of the fierce competition. Usually, the fiercer the competition, the lower the profit, but these analyses are not absolute in some cases. For example, in Rey Dock near Los Angeles, there are more than 31 restaurants with different flavors, and people gradually regard this area as a good place for dining and entertainment. As a result, the business of most restaurants is very prosperous. In places with dense industries, there are often businesses attracting businesses and people attracting people, forming a prosperous situation. However, to run restaurants in such places, all catering enterprises must have their own flavor characteristics, and restaurants must be competitive and complementary. Only in this way can they succeed.

v. regional economic background

attention should be paid to the economic development trend of the site selection area, especially the commercial development speed, which has a great impact on the prospect of the restaurant. The way is to select the same type of regions as a reference and examine their economic development models in detail, because to a great extent, these models are the same or interlinked.

VI. Price

Like most commodities, a good address costs more than a bad one. If you are opening your first restaurant, you may not be able to afford the best location. But a good address is very important for opening a restaurant. As long as you are careful, you will find a good address with the right price.

VII. Municipal facilities and services

Municipal facilities include energy supplies necessary for operation, such as water, electricity, gas (natural gas, gas, etc.), sewage facilities, construction and greening of surrounding roads and buildings, garbage disposal facilities, communication facilities, fire control facilities, etc. Municipal services include services related to the above facilities and sanitation, environmental protection and public security. These will determine whether there is a good community environment around the restaurant.

site selection is a very important work, which must be carefully investigated, carefully analyzed and carefully concluded, otherwise it will cause irreparable losses. Importance of restaurant location

1. Address selection is a long-term investment

Once a restaurant is leased or purchased, it needs a lot of capital investment. When the external environment changes, the address of the restaurant can't be adjusted accordingly like other business factors such as people, money and things. It is long-term and fixed. Therefore, the choice of restaurant address should be thoroughly investigated, carefully considered and properly planned.

second, the choice of address is the choice of market positioning

to some extent, the address determines the amount of restaurant traffic, the purchasing power of customers, the consumption structure of customers, the attraction of restaurants to potential customers and the strength of competitiveness. If the location is appropriate, the restaurant will be occupied? Right place? Our advantages can attract a large number of customers, and business will naturally flourish.

Third, the address selection reflects the service concept.

The first principle of address selection is to facilitate customers. From the perspective of saving customers' purchase time and transportation expenses, we can meet customers' needs to the maximum extent. Otherwise, it will lose the trust and support of customers, and the restaurant will lose its foundation of existence.

IV. Address is an important basis for formulating business strategy and objectives

To determine the business strategy and objectives of restaurants, we should first consider the social environment, geographical environment, population, traffic conditions and municipal planning of the region. According to these factors, the target market is defined, the business strategy and objectives are determined according to the composition and demand characteristics of the target customers, and various promotion strategies including advertising and service measures are formulated. Principles of restaurant location

The restaurant location should follow certain principles. If the address is not chosen, no matter how big and luxurious your restaurant is, it is useless. Although the quality of the address is not absolute, it has many characteristics. When you choose, you may wish to pay attention to the following principles:

1. Areas with high commercial activities

In downtown areas, commercial activities are extremely frequent, and the turnover of restaurants is bound to be high if they are located in such areas. Is this the so-called store address? Golden port? . On the contrary, if you open a shop in a non-downtown area and some lonely streets, it will be difficult to increase your turnover. Modern society? The smell of wine is also afraid of the deep alley? .

2. Places with high population density

Places where residents live in concentrated communities and populations are suitable for opening restaurants, such as residential areas, railway stations and schools. If the restaurant can be located in such a place and devote itself to meeting people's needs, there will be endless business. Moreover, due to such a place, the customer's demand is relatively stable, and the sales will not suddenly rise and fall, which can ensure the stability of the restaurant's income.

3. Convenient transportation is an important factor for customers to decide their purchase behavior

Therefore, when choosing an address, you can generally choose a station where passengers get on and off more, or near several major stations. It is ideal to open a restaurant on the street within 21 minutes' walk of customers.

Fourth, ensure sufficient passenger flow

Restaurants are generally located beside streets, but different streets have different passenger flows. An important principle when choosing a store location is to ensure that the street facing the restaurant has enough passenger flow. Because the restaurant is located in a street with heavy passenger flow, it is most affected by the passenger flow and traffic speed, so it is convenient to eat in the restaurant.

site selection analysis of several different regions

it is very important to consider the surrounding environment and the dining object when opening a restaurant. Only when it is mature can we determine the relevant decoration grade, business content, dish price, business hours and so on.

(1) Location of business district

It should be good to choose restaurants around shopping malls or commercial buildings in the city. Because these places have a wide range of shoppers and relatively rich customers. Although these people mainly shop, some people need to relax and eat. In view of the pressing shopping time of some customers, the business content of restaurants should be mainly in the form of Chinese, western food and fast food. Because these groups don't pay much attention to the price and cooking level of dishes during the dining process, most dishes are basically acceptable. I like the sanitary, clean and comfortable dining environment, and I like the new, strange and special contents of the dishes, as well as fashionable and innovative varieties, and they are optional. In the dining method, the requirements are simple, and the time is one? Quick? Word. Therefore, it is better to open a restaurant in such an area in the form of Chinese fast food or food stalls.

(2) Location of office area

The so-called office area refers to the office building of the company, office buildings and some hotels, etc. The office locations of many units are generally rented temporarily, and there are few canteens, while some restaurants nearby have restaurants. These people often like to dine around. They are mainly white-collar workers, including bosses or senior staff. They are rich in economic strength and generally pay little attention to the price of meals, but they are very concerned about the quality of meals. In this area, we should focus on the management level, technical level and service attitude. That is to say, we should do a good job from three aspects: first, the operation of restaurants should be medium and high-end, with characteristics, with the main course series as the main body of supply, so as to meet their needs for business talks, banquets and negotiations on weekdays. No matter what flavor, the quality and technical content of the dishes are required to be superior. Second, the dining environment is required to be clean and tidy, and the decoration is elegant and distinctive. Third, on the basis of high and medium-grade dishes, some middle and low-grade varieties are supplied accordingly to meet the needs of ordinary staff and employees.

(3) Location of residential areas

Operating restaurants in residential groups and newly-built communities. At present, with the continuous improvement of people's living standards, it has become fashionable to spend money in restaurants, especially family dinners and birthday banquets on holidays. In order to meet the needs of dining objects in residential areas, the restaurant environment should be unpretentious, clean and lively, and the variety of business should be diversified, and more dishes like home cooking, roast duck, jiaozi and snacks should be offered. The requirements are high quality, low price, full quantity of food, economical and innovative, suitable for the needs of working class.

when choosing a location to open a restaurant in a residential area, it should be done according to the requirements of the relevant urban management and health departments. Pay attention to the inconvenience that the smoke exhaust and noise in the kitchen may bring to residents, and act according to the rules when choosing the site to adapt to the relevant regulations of environmental protection.

(4) Location of student area

Choosing a restaurant in or around a university will also bring considerable economic benefits. Because in addition to students' summer and winter holidays, the operation of restaurants will not be divided into peak season and off season, which is relatively stable and has certain rules. Because this part of the population in addition to the normal meals at school every day, most teachers and students with better economic conditions have to go to social restaurants inside and outside the school for consumption, which is already obvious. In view of the fact that college students and employees often hold various club dinners and other social activities, the restaurant management here should be strengthened in the following aspects: First, the restaurant should not be too far away from the campus, the business area of the restaurant should be spacious and bright, and the decoration should be decent although it is not luxurious. Second, the supply varieties should be wide and diverse, with everything from sweet in the south to salty in the north to spicy in the east and sour in the west, and the tastes and living habits of most teaching staff should be taken care of as much as possible. Third, the business hours of restaurants should be appropriately extended so that they are not limited by meal time.

Restaurants built around primary and secondary schools should consider their economic conditions and dining characteristics, concentrate on ensuring the supply of breakfast and lunch for students, and try to arrange some economical and nutritious meals. The amount of vegetable crystals required by students should be roughly enough to eat, so that meat and vegetables can be matched and the price is cheap, which is acceptable to most people.

The site selection should avoid the influence of municipal facilities construction, and choose the surrounding areas where restaurants are opened, and try to avoid municipal construction or greening projects. In particular, rented restaurants should ensure that they are not within the scope of the red line of demolition, and they should visit relevant departments in advance and make a detailed investigation and verification before making a decision. Remember to do it blindly, otherwise it will cause irreparable losses.

For example, the owner of a noodle restaurant is engaged in catering for the first time. He rented a facade restaurant that is open on the street. This restaurant is very ideal in terms of restaurant business area, geographical location and rent. Moreover, there is a 21-meter-wide road in front of the store, which not only has enough parking spaces, but also can operate night markets. After the matter was settled, the boss spent a lot of money on decoration and equipment. However, the store has been in operation for less than half a year, and it was demolished within the scope of demolition stipulated by the state, and the boss suffered relatively large economic losses. This shows that site selection is a very important job. If you want to make mistakes, you should do the following:

First, after choosing a store, you should first consider the specific ownership unit or individual of the house and ask the relevant departments whether there is any demolition here.

second, when signing a contract with the other party, it should be as detailed as possible, and it should be designed and considered comprehensively and concretely to prevent being cheated. When choosing the location of the restaurant, we should try our best to investigate the situation around the restaurant, such as whether there are road construction, communication cable repair, introduction of natural gas engineering and greening projects. Avoid unexpected situations when the restaurant is booming, resulting in the dilemma that it is difficult to walk and stop. It will not only seriously affect normal business and economic benefits, but also lose a lot of popularity.

in addition, you should also know something about the municipal facilities in the restaurant, and whether their scale, design, location and use functions are reasonable. Such as whether the use of natural gas, sewage and electricity is convenient and whether there is any fault. The specific situation of the facilities of the restaurant must be considered before the site selection, so as to prevent problems and losses in the opening operation.