Nongjiale is mainly to farmers as a unit, in order to live in the farmhouse, eat farmhouse meals, dry farm work, picking agricultural products and other attractions, to provide consumers with farm life experience services, which is a combination of agriculture and tourism industry and the birth of a new tourism project.

(The pictures in the article are from the network, erosion deleted)

China's Nongjiale began in the 1980s, under the guidance of the special policy of poverty alleviation in the tourism industry, it has sprung up like a spring, but now a lot of places but the business is dismal, the door is cold, the guests are scarce, and most of the bosses puzzled by this: why do not the city people love to come?

Nongjiale has suffered a "closing wave" of reasons

1, the price is higher

Nongjiale advocates fresh, natural, most of the people in the city are tired of eating sea food, often drive to the suburbs or the countryside to taste the fresh, but many people have found that the price of agricultural food than the city a lot of high, most people prefer to eat in the city restaurants or restaurants, and the price is very high. Most people would rather eat in the city restaurant or bring their own food to eat, but also not willing to spend a lot of money to eat farm food.

In fact, the farmhouse restaurants should make more use of the local advantages, more use of self-grown fruits and vegetables, reduce the price of food, so that the benefit to the tourists, in order to bring more sources of customers.

2, flavor levels

City people to the countryside to eat farm food more to seek green, natural, farm restaurant is not the more upscale the better, the quality of the food is not the more expensive the better, but to folk dishes and local dishes, a wide range of local specialties, highlighting the characteristics of the farm. For example, the rice made of corn grain stew, bacon and pea stew, etc., both farmhouse characteristics and delicious, the key is not high cost, or to engage in some Ye'er Po, steamed buns, red camel cake, nest, corn cakes and other special snacks to attract customers.

Some customers reflect that some of the farmhouse dishes are of low quality, there is no color and flavor of the character, just do cooked.

3, substandard

Most people go to Nongjiale to eat the figure is the native of the original flavor, but some Nongjiale under the banner of farm food sold market food, some Nongjiale purely business, do not planting and farming.

Nongjiale's dishes should be based on the countryside, local ingredients, as much as possible to use the unique farm, the city is difficult to see the cooking ingredients, such as chicken, duck, old bacon and seasonal fresh vegetables, etc., to be sure to highlight the taste of the farm characteristics.

4, poor service attitude

In terms of food and beverage, for consumers, the service is very important, but farmers often lack the concept of operation, such as no fixed parking space, most of which are parked or randomly parked, or business is good when the customer's needs are ignored, so that people wait too long, and so on; in addition, some of the waitresses are the owner's relatives or friends, not accustomed to being called to come and go. Not accustomed to being called to the customer's request, always show impatience, so that customers are upset.

5, food safety worries

Nongjiale pigs, sheep, chickens, ducks and other livestock, often slaughtered on site after cooking, almost no quarantine department of the quality control, consumers and operators are difficult to distinguish between hidden germs and diseases. And Nongjiale's kitchen and tableware also lack of formal disinfection measures, without the supervision of the health epidemic prevention department, it is difficult to meet the consumption requirements of urban restaurants and health standards.

According to the survey statistics: the international tourism industry recognized that more than 80% of the tourism profits from "repeat business", and the many bad impression left by the Nongjiale to the consumers, so that it is very difficult to come back to patronize the "second time", and the word of mouth is not good. The first time I saw this, I was able to get a good impression of it, and it's hard for people to come back for a second time, and if word of mouth is not good, then it's hard for people to come back for a second time.

All in all, the service humanization, apparatus uniformity, health and safety, localization of dishes, quality standardization, affordable price is the problem of Nongjiale catering needs to be resolved.

#Nongjiale#, #Farmer#, #Food Culture#

By: Mingzhu

Editor: Mingzhu