Many entrepreneurs will choose an unsatisfied location because of the pressure of funds. In fact, it is a very wrong practice to do so. We would rather keep the store small and choose a good location than deliberately keep the size of the store and choose a less satisfactory location. Generally speaking, in terms of income, a good location and a small store are higher than a bad location and a big store. If we choose this location, how can we remedy it? How to drain it to revitalize our business?
if the location is not good, it means that there is no natural flow. If such a store wants to drain, we should first consider three aspects and then adjust it in combination with the attributes of our own store!
first, old customers bring new customers. Use old customers to drain us. The premise of this kind of drainage is that customers are willing to act as your drainage assistants, good services, good products, good environment, good relationships and good stories. From these five dimensions, you may be able to achieve the purpose of your customer drainage. In the final analysis, using customers as drainage is word-of-mouth communication, fission propaganda, or an experience at a certain point. Customers are willing to bring you new passengers through their own channels.
second, vigorously promote. Using advertising to drain, saving rent, that is, reducing the number of people, but if you want to do business well, you can't save advertising fees. In places with heavy traffic, in the most conspicuous position, you can play your own advertisements and release preferential measures. Only in this way can customers find you, and at the same time, the key to drainage is to seize the natural flow of shops.
the third and most important point is to use short video for drainage. Nowadays, the traditional promotion is definitely not as big as the Internet traffic, so you should use the new tools of the Internet, and don't be too reluctant to spend advertising fees. However, you should take pains, and the copywriter should be distracted and shout a few words every day. It is possible that your store will be on fire. In fact, the key to making short videos is one word, persistence. If you don't persist, you will never succeed. If you don't persist, you may never succeed.
fourthly, make use of various platforms for drainage. A comment is essential. A certain group, including some take-away platforms, also has a lot of traffic, and all kinds of traffic platforms are used. Where you spend money, you must spend money, and where you use it, you must be preferential. Otherwise, without traffic, your store will be in vain.
The above four drainage methods are very simple and practical, and may also be the most effective way for you to remedy your store. As for the remedial effect, it depends on how much you pay. As for giving up and giving up and getting, there will always be a balance at a certain point.