around your enterprise goals.

the corporate culture of a company is generally based on vision, ideas and standards. 1. Vision: Harmonious life, development and innovation. Vision is a blueprint of a state that an organization can achieve in the future, which expounds the ultimate goal of enterprise existence. The answer is "where to go". 2. Concept: Pursuing Excellence and achieving the future. Mission refers to what form or identity an organization will use to achieve its goals under such an ultimate goal. The answer is the question "why are we going?" 3. Criteria: Honesty and trustworthiness, dedication and dedication. Values refer to the standard concept of the expected future situation based on the organization's vision, purpose and mission. The answer is "how to get there".