1. First of all, we need to know what the publicity plan is. To promote the hotel through the circle of friends, it is necessary to formulate a detailed publicity plan, edit soft articles, insert relevant hotel information, and set up some preferential activities to attract people's attention, all of which need to be planned.

2. There is also content editing. Relevant information about hotels, preferential activities and related pictures can be edited reasonably to improve the content quality of copywriting, which can attract more people's attention.

3. The next step is video promotion. You can make a video, edit the relevant information, add some ideas and enrich the content of the video to attract people's attention, and the video promotion is easy to get people's attention.

4. There are also preferential activities, the purpose of which is to encourage people to actively forward hotel-related information and publicity content in the circle of friends through preferential ways, and to get preferential treatment through users' praise and forwarding.

5. Then, let people actively forward and enhance the publicity of friends circle, which can be forwarded and publicized by employees, so as to drive the continuous expansion of the whole publicity content and achieve the purpose of publicity.