Following Hangzhou and Ningbo, Ruixing Coffee has opened its first stores in Shaoxing, Wenzhou and Jiaxing.
This means that Ruixing Coffee's layout in Zhejiang has reached five cities.
The addresses of the stores in the three cities were carefully selected
Ruixing Coffee's store addresses were carefully selected.
Ruixing Coffee opened its first store in Shaoxing is located in Keqiao District Yi Men Center, the store within 1 kilometer of the white-collar crowd gathered in office buildings, within 1 kilometer to 1.5 kilometers there are three commercial centers plaza, Wanda Plaza, Rainbow Mall, Joyin Times (Yintai Department Store), dense foot traffic, high consumption potential.
The first store of Ruixing Coffee in Wenzhou is Fortune Center Store, which is located at the intersection of Station Avenue and Jinxiu Road, known as Wall Street in Wenzhou, and is the new core business district of Wenzhou, adjacent to Sheraton Hotel and Times Square, and the Fortune Center itself is the best top-level internationalized 5A business building in Wenzhou, which is the meeting point for the local economic factors such as business flow, logistics, talent flow, information flow and so on. It is the meeting point of local business flow, logistics, talent flow, information flow and other economic factors. Even the soon-to-be-opened Jianshi Building Store, Nature Home Store, Guangxin Building Store, etc., are also opened in the dense flow of industrial parks and households up to nearly 1,000 large residential areas.
Likewise, Ruixing Coffee's first store in Jiaxing is in a good location. Located on the negative floor of Yaohan, the store is in the core business district of Zhongshan Road in Jiaxing's Nanhu District, and is a leisure and entertainment venue that combines citizens' recreation and fitness, commercial shopping, and catering and entertainment, and covers all aspects of life, including IMAX cinema, catering, beauty and fitness, children's experience, entertainment, leisure, culture and so on.
Brand competitive advantage is obvious
Ruixing coffee in the store layout, coffee two major aspects of the two-pronged approach, the competitive advantage is obvious.
Ruixing Coffee will be divided into four categories of stores, there are flagship stores to meet the needs of users offline social and leisurely store, there is also a fast self-pickup, service business people fast pickup store, and to meet the needs of customers delivery of takeaway kitchen store, and all stores support 2 kilometers range delivery. Under this condition, the stores in Shaoxing, Wenzhou, Jiaxing and other places can cover almost all the users in the nearby busy business circle, creating a more convenient coffee buying environment for them.
In addition, in order to blend high-quality coffee that meets the tastes of Chinese people, Ruixing Coffee has specially hired a team of masters from the World Barista Championship (WBC) to blend coffee formulas, and the coffee beans used in the stores are the coffee beans blended by the team of masters through the analysis of feedback from millions of customers' APPs in the last year and their taste preferences, and are optimized through repeated tests in terms of the degree of roasting, formula ratio, extraction time, etc. After that, they are blended with Ethiopian coffee beans. After analyzing the feedback and taste preferences of millions of customers in the past year, the Master team has repeatedly tested and optimized the coffee formula based on the Ethiopian sun-dried Sidamo seasonal beans, which has a mellow texture and a rich taste. The coffee formula also won the gold medal in the espresso group of the IIAC?2018 International Coffee Tasting Competition.
What's more, the price of Ruixing coffee drinks is generally between 21 and 27 yuan, the first drink for newcomers can be free to drink, but also send six 5 drink discount coupons, coffee coupons can buy 2 free 1, from time to time, there are also discount coupons to send, the user almost spend more than 10 yuan to drink a cup of high-quality freshly brewed coffee, compared with the price of the traditional cafe has a clear advantage. Not to mention the recent cash bonus activity, the user weekly purchase of seven items will be able to split 5 million cash bonus.