How to choose a location for opening a fast food restaurant?

guide: how to choose a location for opening a fast food restaurant? Do you know anything about the catering industry? Are you suitable for opening a restaurant? Which areas of fast food restaurants have the least risk?

Six locations suitable for opening fast food restaurants

1. Passengers coming and going around the station

are the main customer groups, including employees and students, with a large flow of people. It is wise to open a Chinese fast food restaurant with dishes from Xian Yi, old and young.

2. Company gathering area

The main customers in this area are employees who go to work. At noon, office workers have a large number of meals, but how to improve business turnover efficiency during holidays and weekends is the focus of consideration when choosing this area.

3. Student Street

Students are the main customers in this area. There is no difference between prosperous and light periods in a day, but the seasonal difference is quite large (winter and summer vacations). Students' thoughts of coming to restaurants include not only eating, chatting and relaxing, but also reunion with classmates or reading books. Therefore, it is necessary to pay attention to the convenience of desk and chair movement and prepare books, newspapers and magazines. Book-listed restaurants and fast food restaurants are suitable for this area.

4. Business downtown

This area is a gathering place for dating, chatting, shopping and resting. Although it is the most appropriate place to open a shop, it is also a lot of investment. This lot is suitable for any typical store, but the first condition is that the store has its own characteristics. Because there are many customers on weekends and holidays, it is necessary to use hourly workers flexibly.

5. Residential areas

The customers in this lot are mainly residents around, and the key point of hospitality is how to reflect the warm feeling and provide fresh meals.

6. Suburban sections

In recent years, some catering businesses have built restaurants in the suburbs with low land prices, which are loved by consumers for their peculiar momentum. With the increasing number of car owners, suburban areas have gradually gained attention. Restaurants and restaurants in this area must have parking lots and eye-catching advertising signs.

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These 11 places are not suitable for opening fast-food restaurants

1. It is not suitable for opening fast-food restaurants in sparsely populated areas

If the fast-food restaurants are located in a region with a small permanent population and a small floating population, they will lack popularity and it will be difficult to form a relatively stable consumer group.

2. There should be no obstacles in front of fast food restaurants

Storefronts blocked by buildings will affect the visibility of fast food restaurants and weaken the number of customers. How to open a fast food restaurant, especially when the door of the fast food restaurant can't face the big tree with thick trees and lush leaves, the air will not circulate, and there will be the danger of getting an electric shock in case of thunderstorm.

3. It is not advisable to open a fast food restaurant next to the expressway.

Cars, not people, are constantly flowing in expressway. In order to ensure the high-speed standard of traffic, expressway absolutely requires clean and safe roads. Generally, there are isolation facilities in the middle of the highway, and the roads on both sides cannot cross, and there are few commercial outlets and parking facilities beside the highway.

4. Fast food restaurants should not face straight roads

Straight roads will produce exhaust gas from passing cars, which will cause air pollution in the surrounding environment of restaurants, and customers' meals will be like smoke billowing, which will turn consumers off.

5. Choose the facade of Xisun carefully

Sometimes the location of Xisun store is good, but in hot summer, even if there is air conditioning, customers are not willing to take the sun into the store for dinner.

6. Fast food restaurants should not be located in the air outlet.

Choose the air outlet carefully. Especially in northern cities, when winter comes, the cold wind attacks people. If the store door is facing the wind (generally facing the northwest), it will cause trouble for customers to enter the store.

7. Fast food restaurants should not be opened on slopes.

Slopes affect the parking of vehicles, which is not conducive to customers entering the store for dinner.

8, fast food restaurants should not be chosen in? Through flow? Location

The front door of the fast food restaurant faces two high-rise buildings side by side, and an alley between them is easy to form? Through flow? . How to choose a location for opening a fast food restaurant? Because the alley in front of the door is narrow, the wall is high and gloomy, customers are reluctant to come in, which will naturally affect business.

9. The front door of a fast food restaurant should not face a dead end

The air in the dead end lane is dull and the flow of people is very small. Facing the dead end lane, the front door of a fast food restaurant is likely to make people feel depressed and unhappy psychologically, which will affect their appetite, and then affect the restaurant business.

11. The width of the store door should not be narrow

Because the relatively narrow width of the store door is not easy to be noticed by customers. ;