Tourism is a new way out for rural tourism "img _ height =" 635 "img _ width =" 1921 "data-src ="//imgq7.q578.com/ef/1828/341f41915ee88a18.jpg "src ="/.
When it comes to pastoral complexes, people unconsciously associate them with rural tourism. In my impression, pastoral complexes seem to be engaged in tourism and vacation. In fact, rural tourism in China has experienced a development process of more than 31 years, much earlier than the pastoral complex, which was first put forward in 2117. It is a new sustainable development model of tourism development and rural construction to meet the development needs of the new normal. These two concepts emphasize the leisure function of rural space. Many people can't tell the difference exactly. Some people even simply think that rural complex is equivalent to rural tourism. Now let's analyze the difference between them from both theoretical and practical aspects!
what's the difference between rural complex and rural tourism?
1. Different development concepts-pastoral complex adds the concept of pastoral community on the basis of modern agriculture and leisure agriculture
Pastoral complex is a comprehensive development model of characteristic towns and villages that integrates the functions of "modern agricultural leisure tourism pastoral community"; However, rural tourism mainly relies on rural agricultural industry, landscape, folk culture and other resources to carry out leisure tourism, sightseeing and holiday development, and does not include the construction of pastoral communities.
2. Different development modes-the rural complex integrates the concept of multi-function, and pays more attention to the integration and innovation of industry and space
The rural complex is a cross-industry and multi-functional comprehensive planning, a comprehensive operation of multi-function and multi-format business structure, and ultimately forms a broad space for the development of rural social industries.
rural tourism is changing from "local small tourism" to "global big tourism", from rural sightseeing to rural leisure vacation and then to experiencing rural lifestyle, which is also the inevitable trend of rural tourism development in the new era.
3. Different development factors-pastoral complex is the integration and development of agriculture, cultural tourism and new countryside
Pastoral complex mainly includes agriculture, cultural tourism and new countryside. Agricultural development should be based on the concept of green cycle and digital agriculture, combined with advanced production technology, using efficient facilities and equipment, developing modern agriculture and agricultural product processing industry, promoting the level of rural productivity, increasing farmers' economic income and leading. The development of cultural tourism needs to rely on agricultural land and villages, and combine agriculture, industry, culture, exhibition and trade to develop new formats such as creative agriculture, leisure agriculture and exhibition agriculture, so as to enhance agricultural value and promote industrial integration and urban-rural integration; The construction of new countryside mainly improves the quality of life of farmers and enriches their spiritual life by improving village infrastructure, strengthening village beautification and greening, improving living environment and increasing recreational facilities.
rural tourism takes rural pastoral landscape, agricultural production activities and characteristic agricultural products as the attraction points, and develops theme leisure activities with different characteristics, such as agricultural tour, fruit tour, flower tour, fishery tour and animal husbandry tour, to meet the psychological needs of tourists to experience agriculture and return to nature.
3 minutes! Small cases let you understand pastoral complexes and rural tourism!
Wu Cun, the most developed rural tourism in China
When it comes to Wu Cun, few people may know what this place is, but the name of Wuzhen will be familiar to everyone. Wuzhen, a thousand-year-old town with a long history and profound culture. In order to respond to the call of building a "beautiful China" and promote the process of building a "beautiful countryside", Wuzhen International Tourism Zone started the Wu Cun project around the strategic goal of "1 big Wuzhen drives 16 small Wuzhen", relying on the brand effect of Wuzhen tourism and the superior geographical location and ecological advantages of Hongqiao Village. Tourism is a new way out for rural tourism "img _ height =" 489 "img _ width =" 1113 "data-src ="//imgq7.q578.com/ef/1828/156ab322718b3924.jpg "src ="/a2121/img/.
Wu Cun, located 511 meters to the north of Xizha Historic District in Wuzhen, is an ancient historic village standing next to the Beijing-Hangzhou Grand Canal, with a total area of 451 mu. Around the characteristics of rural villages in the south of the Yangtze River, the village consists of four sections, namely, fine agricultural products planting and processing area, farming activity experience area, educated youth culture area and boat culture area. There are a series of supporting service facilities, such as hotels, homestays, restaurants, entertainment and landscapes, which are suitable for tourists to "eat, live, travel and buy entertainment", and complement each other with Wuzhen East-West Gate Scenic Area. It is a new tourism and holiday destination scenic spot in Guzhen Ancient Street Ancient Village. Tourism is a new way out for rural tourism "img _ height =" 571 "img _ width =" 1121 "data-src ="//imgq7.q578.com/ef/1828/3a12b9f61d2b1ea4.jpg "src ="/a2121/img/data.
Positioning: Experiential Boutique Farms
The positioning of Wu Cun project is to develop "experiential boutique farms". On the basis of emphasizing the protection of rural texture, the international advanced concept of "farm vacation" is introduced to create a traditional living atmosphere with typical farming culture in Jiangnan water towns and make it a "Peach Blossom Garden" suitable for modern people's leisure vacation. Tourism is a new way out for rural tourism "img _ height =" 658 "img _ width =" 1115 "data-src ="//imgq7.q578.com/ef/1828/D7FC5B 6231C12adc.jpg "src ="/A2121/img/data.
Layout: The plate-like and group-like structure that combines the old with the new comes into being.
The whole map of Wu Cun is launched, and a green rural scene in the south of the Yangtze River is directly in sight. From the perspective of overall planning, compared with traditional hotels, Wu Cun is a medium-sized hotel with scattered facilities and rooms at the core. Among them, Wu Cun basically retains the original dwellings, forming a characteristic homestay plate, which is mainly "quiet" in function and "repairing the old" and "supplementing the old" in architecture; The peripheral expansion area of the accommodation plate forms a supporting plate for leisure and entertainment experience. The function of this plate is mainly "moving" and the building is mainly "new". Tourism is a new way out for rural tourism "img _ height =" 546 "img _ width =" 916 "data-src ="//imgq7.q578.com/ef/1828/6e1458a1dec82ae1.jpg "src ="/a2121/img/data-.
according to the details such as the building facade, the surrounding small landscape and the symbols of cultural elements, the accommodation plate is divided into seven theme accommodation groups, including Taoyuan, Bamboo House, Fisherman's House, Rice Warehouse, Mill, Wine Cellar and Educated Youth Age, with independent rural courtyards as units. These seven B&B groups are undoubtedly important representatives of architectural culture in Wu Cun. Designers have always followed a rigorous attitude towards the renovation of these B&B groups, trying to keep the original residential state, and more designs have kept the original state of the village to the greatest extent in the interpretation of the courtyard landscape and indoor theme elements. The surrounding supporting areas include food center, activity center, Qingdun, Wudun, picking area, barbecue picnic area, small animal park and other groups. Tourism is a new way out for rural tourism "img _ height =" 437 "img _ width =" 716 "data-src ="//imgq7.q578.com/ef/1828/1c92d8f6fcf915a.jpg "src ="/a2121/img/data.
Operation: One-price all-inclusive and CCO service mode are organically combined
As an innovative scenic spot in Dawu Town, Wu Cun has also made new attempts in the operation and management of scenic spots. At present, there are two types: non-accommodation all-inclusive and accommodation all-inclusive Among them, the all-inclusive content of non-accommodation includes a trip to and from Wu Cun, a special meal in Wu Cun and a specific activity experience in Wu Cun; All-inclusive accommodation at least includes the round-trip tour bus between Wu Cun and Xizha Scenic Area, special catering in Wu Cun (during the stay), special drinks in Wu Cun, special snacks in Wu Cun, special activities experience in Wu Cun, tickets for Xizha Scenic Area, etc. Tourism is a new way out for rural tourism "img _ height =" 477 "img _ width =" 714 "data-src ="//imgq7.q578.com/ef/1828/1d18218768d17a3b.jpg "src ="/a2121/img/data.
generally speaking, the new rural tourism and manor economy represented by Wu Cun are quite different from the ancient town tourism represented by Wuzhen Dongzha Xizha. At the same time, the rural agricultural customs and original ecological natural experience provided by Wu Cun are a supplement to the existing cultural experience of Dongxizha scenic spot in Wuzhen. Wu Cun itself preserved the texture and context of the original village to the greatest extent in the design process. Here, no matter the houses used by customers, the pond at the head of the village, the rape field, or the vegetable fields in the front garden of the houses, the lotus pond, the fishing pond and the field path, the most common natural landscape design techniques in the countryside of the south of the Yangtze River are adopted. It is these ordinary things within sight that bear the homesickness of many tourists and narrow the distance between scenic spots and tourists.
out of the natural scenery, let's see what kind of sparks can be collided when nature merges technology!
Yinjiayu pastoral complex, the most beautiful C-spot in Yimeng
Yinjiayu pastoral complex project is located in Quanzhuang Town, northwest of Yishui County, covering an area of about 37.8 square kilometers. Based on farmland, mountains, water system and other resources in the project area, with the theme of ecological leisure and vacation, the project area will be turned into a scientific and technological agricultural tourism industry, agricultural eco-sightseeing, agricultural leisure and vacation, zero pesticide residue organic agricultural products and other functions. Tourism is a new way out for rural tourism "img _ height =" 617 "img _ width =" 1176 "data-src ="//imgq7.q578.com/ef/1828/db67ec76c2333d8c.jpg "src ="/a2121/img/.
Positioning: the future model of China's ideal pastoral
Yinjiayu takes the pastoral to the next level. The experience here is more trendy, the agriculture is more scientific and technological, and the future is more ideal, which can satisfy all tourists' fantasies about poetic pastoral life: visiting the garden during the day, watching the green mountains, peach forests and flowers, and playing with the theme pavilion; Stay at night, look at the stars and quiet countryside, overlooking the light show.
Layout: The theme pavilion of "Five Golden Flowers" in Yimeng bloom Agricultural Theme Experience Park takes you into the future
The "Five Golden Flowers" in Yinjiayu pastoral complex is composed of five theme pavilions, namely, the Aerospace Experience Pavilion, the Taiwan Province Customs Experience Pavilion, the Fish and Vegetable Life Experience Pavilion, the Orange Cloth Children's Aesthetic Experience Pavilion and the Happy Mango Experience Pavilion. Tourism is a new way out for rural tourism "img _ height =" 711 "img _ width =" 1262 "data-src ="//imgq7.q578.com/ef/1828/222f474dabeda1cf.jpg "src ="/a2121/img/data.
The International Space Science and Technology Experience Center, jointly established with the Beijing Museum of Aeronautics and Astronautics, covers more than 91 experience projects in aerospace, aviation, navigation, space defense, etc., many of which are the first at home and abroad. Here, you can experience the diving of scales, the landing of stars on the moon, how to train astronauts traveling in space, how to form a rocket space station, what a wormhole in space looks like, and start a hyperspace encounter with aliens! Tourism is a new way out for rural tourism "img _ height =" 1136 "img _ width =" 1398 "data-src ="//imgq7.q578.com/ef/1828/E2F97EE baa4ace95.jpg "src ="/A2121/img/data.
Taiwan Province Customs Experience Hall is a comfortable space integrating "eating, traveling, interacting and shopping" with the customs of Taiwan Province as the main experience element. There are two characteristic scenes of Rainbow Family Village and Mount Ali Shenmu in the museum, and six customs zones of Taipei, Tainan, Taichung, Kaohsiung, Hualien and Hsinchu Station are set up with the train around the island as the link. Here, you can deeply experience the delicacies and romance of Taiwan Province, a treasure island, and start a brand-new rural experience of rural tourism. Tourism is a new way out for rural tourism "img _ height =" 928 "img _ width =" 1398 "data-src ="//imgq7.q578.com/ef/1828/ab9EA1CE9F41fd.jpg "src ="/A2121/img/data-.
Fish and vegetables are a natural restaurant, where fish are raised without changing water or fertilizing, and special western food, traditional hot pot, fragrant herbs, fruits and vegetables are set up. Here, the 361 transparent central kitchen in the center of the venue makes dining return to nature, delicious and visible. This is an ecological, environmental, healthy and organic green world, and we can feel the mystery of natural integration technology together! Tourism is a new way out for rural tourism "I