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"Help me order, it's a penny short!" Poundland's routine is the deepest insight into human nature

Is it there, help me point it out, it's just a penny short

An old classmate who hadn't been in contact with me for a long time suddenly sent me a very long string of messages, and before I had a chance to look at it, he sent me another sentence: Is it there, help me point it out, it's just a penny short

On March 17th On March 17, Pinduoduo released its fourth quarter and full-year earnings report for 2020:

By the end of 2020, the number of active buyers on Pinduoduo amounted to 784.4 million , making it the largest e-commerce platform in China in terms of user size , and Pinduoduo's multi-year turnover (GMV) was 1667.6 billion , which is the highest in the world. 1667.6 billion yuan , an increase of 66% year-on-year.

With such superb figures it would be unusual if you haven't been harassed by Pinduoduo.

When I opened the link to my old classmate, I realized I'm only a penny away from that, too.

Am I the Chosen One, the one whose luck has exploded? Especially seeing as so many people have already withdrawn successfully below, it seems like Poundland could really pull it off!

But is that really the case?

When I followed Poundland's request to share the link to various groups, and mobilized various classmates to help me make a cut - I was surprised to find that the penny seemed like it was never going to be cut.

Here's what I'm going to say about what the Poundland set looks like.

Let's do a small test:

There is a duck store in front of the door, their duck buy ten times will be more than one (every time you buy, duck store will give you a stamp) Now there are two models, the first is a blank card, there are 10 chapters of the position, you need to stamp 10 chapters, the second is already stamped with 2 chapters but the total **** there are 12 chapters of the position, which one do you prefer to choose? Which one would you prefer?

I believe that most people will choose the second - the reason is very simple, the second gives people the feeling that easier to set up. If you're only 10 bucks away from your first draw, would you be willing to find someone to help you cut it down? Of course not, so what if you're only a penny short?

I think the answer is almost definitely. That's why links to Poundland are always in your circle of friends, in your chat conversations.

So is it really possible to get a penny short by pulling people in? Let's give it a try

On the Poundland page you'll see these two little pages framed by red boxes, and we'll click on any one of them, for example - the Cash Carousel.

This time your phone will pop up a page with a big red packet:

Whichever one you tap, it will tell you that you've had a great hand! You'll get the biggest red packet, which is a variable amount, maybe 300, maybe 500, or even 600, but don't get carried away, Poundland's scheme has only just begun.

Then Pinduoduo will ask you to complete a test - the purpose of which is to tell you that the 300 bucks you just drew is the most you can get, and you've now got 299.90! Just a penny short of withdrawing your money!

So how do you get this dime? Send this link to your friends.

Notice how I added a qualifier in the above sentence: Until the amount reaches 299.99. If you reach 299.99, you'll realize how you can't draw a damn penny.

All you can draw is gold.

What's this gold coin again? It's Pinduoduo's third trick - because Pinduoduo's decimal point only goes to the last two digits, its smallest unit of money is the cent, but in order to make the unit of measurement even smaller, Pinduoduo defines its own gold coins, with a conversion ratio of 10 gold coins = 1 cent.

But then draw on, and you'll find a new problem: when you get to 9 gold coins, which is just 1 gold coin short of withdrawing cash, here comes the fourth set.

You are surprised to find that you can no longer draw a single coin but only 0.1 coins.

And in the event that you finally collect all 9.9 gold coins and think it's finally over, you'll realize that you're still underestimating the thickness of Pinduoduo's skin, this 0.1 gold coins becomes 0.01 gold coins

If you still have illusions about Pinduoduo, I'm going to tell you about the following endings: After you draw 9.99 coins, you'll be able to draw only 0.1 gold coins. After 9.99 gold coins, all you can draw is:

Well, you should understand what Pinduoduo is really all about, right? I really can't understand why an Internet giant with an annual turnover (GMV) of 1667.6 billion yuan can do something so unethical, or maybe I'm just too young.

But on second thought, it doesn't seem so: If I don't get the 300 bucks, will I do something radical? No, I'd just tell it as a joke, and then the next time one of my classmates asked me to click on the Poundland link I'd still do it, even if I knew it was completely impossible.

What did I lose when someone else asked me to click it? Besides that little bit of time? I thought long and hard about what I hadn't lost, so I stayed silent.

But the person who asked me to point it out has invariably overdrawn the social connections, and that's the scariest and most brilliant thing about Poundland. It's a very low-cost way to get the most important thing in the Internet - traffic.

I don't know how to evaluate Pinduoduo, and its founder even said: I didn't create Pinduoduo to let customers save money, but only to satisfy their psychology of taking advantage of the cheap. Pinduoduo's formula is the deepest insight into human nature.