To do a good job of catering drainage, we need to start from two aspects. The first is from itself, including its own positioning, decoration, dishes and so on. The other is from publicity. If the wine smells good but the alley is deep, then a gust of wind is needed to blow the fragrance out, and what we have to do is how to create this wind. These two aspects are indispensable and need to be combined with each other, and there can be no deviation, otherwise it will be a waste of work.

before making a restaurant, you have outlined the main target customers for yourself. But where are most of the problems?

Many people say that I want to do business for urban white-collar workers and office workers. The renovation also took a lot of effort and money, and the environmental atmosphere was not bad. However, the nearest centralized office building is 2 kilometers away from his shop, which means that no target customers come to the store for lunch. If this store doesn't focus on developing take-away business during lunch, it will be a big problem. The location of the store is one of the key points in locating the target customers. The most effective thing is to see what target customers the nearest restaurant is. Learning from peers is always the fastest way for beginners to make progress.

after the target customers are located and the site is selected, the decoration will be carried out. Everyone has no problem in this respect. Now there is a mature decoration team on the market. I also bought a shop decoration design draft on Taobao in the early stage, and hundreds of examples of decoration are only a few dollars. Then let the decoration team do it in combination with their own decoration budget. What many people ignore is the choice of tableware. This is crucial to the positioning of the restaurant. It is necessary to realize that the restaurant is now positioned in the middle and high end. Everyone not only eats rice, but also has atmosphere and emotional appeal. Besides our dishes, the tableware is the closest to our customers. Restaurants prefer to choose all-white plates that are easy to clean, but this is equivalent to buying an unpacked moon cake. Although it tastes the same, it feels completely different as a customer. The feeling of the same dish on two different plates is completely different. Many people think that good-looking tableware is expensive, but they have not found the right way to purchase it. It must be expensive to go to the hotel market or Taobao. As a restaurant, there is a certain demand for each tableware. Therefore, you can go directly to the ceramic wholesale city or the wholesale network to purchase goods. It is very right that the vertical wholesale network is directly opened by the factory, and the price and style are more advantageous than those in the hotel wholesale market and 1688. A more distinctive bowl, Taobao sells more than a dozen pieces, in fact, the wholesale market only costs a few dollars. Purchasing through the wholesale network can save a lot of money. The following picture is the website I often purchase. The price and style of "Dedicated Tableware Network" are very good, and it supports small wholesale, which is very suitable for restaurants.