Dong Siyang first appeared in the media in May 2007. At that time, Shanghai Xikeduo was already in full swing in decoration and preparation, and Dong Siyang's careful packaging had also been completed. On May 8th, 2007, Dong Siyang, a beautifully packaged girl who was born in 1985, walked into 100 entrepreneurial stories in China. And made its debut on the online media. Because the promotion effect was not satisfactory, the behind-the-scenes planner further planned and repositioned the hype, and chose Alibaba and its merchant blog, which claimed to have millions of merchant members, as the first hype platform, and the second goal was to select influential merchants among mainland businessmen to go online. So, Dong Siyang, who was silent for several months, officially opened his blog on August 2, 2007. At that time, Alibaba's blog was little known and was trying the celebrity blog effect. "Returnee+beautiful girl +2 1 year-old president" is all star characteristics. Alibaba's blog readily accepted Dong Siyang, and not only put Dong Siyang's blog on the homepage for a long time, but also vigorously promoted it through forum advertisements and Tradelink news. In order to further promote and hype Dong Siyang, less than a week after Dong Siyang started his blog in Alibaba, Alibaba immediately decided to let Dong Siyang broadcast live on Alibaba, and launched a beautiful 2 1 year-old female president through online video, with very sensational pictures and titles for promotion and hype. Thus, a network myth was born. In Chongqing, business online is not alone. Following Alibaba's webcast, on June 9th, 2007, Dong Siyang made a guest appearance in "Business Online Daily Live", which set off a new climax.
Dong Siyang's popularity reached its peak through the vigorous promotion of websites such as Alibaba and Business Online. Dong Siyang started his blog in Alibaba for less than half a year, and the number of hits has reached more than 4.3 million. At the same time, other websites and media are not far behind. Reprint, live broadcast and forum discussion have made Dong Siyang, who was originally unknown, popular in the Chinese online world.
There are many things worth thinking about in the Dong Siyang incident. Do enterprises need to abide by the corresponding laws and regulations when planning packaging? How to improve and perfect relevant systems and policies? When promoting as a website, do you need to consider social responsibility? Is it possible to promote untrue things at will without examination?
Enterprises in China need planning, not hype. There is an essential difference between planning and hype. Planning is a combination of wisdom and strength, while hype is a marriage of conspiracy and deception. Malicious speculation has caused bad consequences, and more and more online merchants have pointed out the falsity of all kinds of information in Dong Siyang. I believe that people who really want to cooperate with Dong Siyang will clearly know that "hikers" can't make chains.