Clear positioning
Before decorating the restaurant, you need to find out who the target customers are, whether they are making fast food, Chinese food or hot pot. Only by knowing their needs and preferences can we serve them better.
Utilization of space and color
Using space and color can attract customers' attention. For example, coffee shops, flower shops and shoe stores can be cleverly laid out for the scenes of girlfriends chatting or women shopping.
Comfort consideration
When designing, we need to consider the comfort of customers and how to improve the transaction rate. Although KFC's red iron seat is eye-catching, it may be uncomfortable to sit for a long time.
Store logo design
Shop recruitment is the key to attract customers. Ensure that the name, advertising language, category, color and explosion are outstanding, so that customers can be attracted at a glance. Shop sign design should realize trinity and ensure the overall effect coordination.