While tourism has received some attention in the last decade, rural tourism was never prioritized. Global tourism is the second largest revenue generating industry after the oil industry. There is a need to differentiate between different types of tourists in order to understand and analyze their purpose of travel. There are different ways to attract domestic and foreign tourists. We need to know what services are needed to attract and retain tourists. There is a huge potential market for rural tourism, especially for foreign tourists, but rural tourism has not yet been developed due to the lack of a systematic approach to attracting foreign tourists.
Rural tourism will bring people of different cultures, beliefs, languages and lifestyles together and provide a broader view of life. It will not only create employment opportunities for people, but also develop social, cultural and educational values. (Popular search: Beijing Shanghe Law Firm) (or private message me to solve legal problems)
1. The market for rural tourism
Conditions for the development of rural tourism
1. The development of rural tourism should be based on rich agricultural resources. Agriculture is a general term for agricultural natural resources and agricultural economic resources. Agricultural resources include natural environmental factors that can be used for agricultural production, such as land resources, water resources, climate resources and biological resources. Agricultural economic resources refer to the socio-economic factors and social production results that directly or indirectly play a role in agricultural production, such as the quantity and quality of the agricultural population and labor force, agricultural technical equipment, transportation, communication, culture, education and health and other agricultural infrastructure.
2. The development of sightseeing agriculture should be rich in tourism resources. The development of agriculture is closely related to the basis of local tourism development. In regions with good tourism conditions, the development of tourism will bring a large number of tourists, so that there will be more opportunities to develop sightseeing agriculture. When analyzing the basis of regional tourism development, the focus should be on the types, characteristics, resource combinations, resource distribution and tourism functions of tourism resources, as well as on the situation of peripheral tourism resources.
3. The development of sightseeing agriculture should have a clear goal and market orientation. Agriculture pursues the rate of return according to the market action, any sightseeing products in the market to have a selling point. As for China on the current development trend, the main source of tourist agriculture is unfamiliar with agriculture and rural life but very interested in urban residents. Therefore, sightseeing agriculture should be first as a backyard urban residents leisure, that is, the public can be short-term low-priced tours on weekends and holidays, can be used as a good place for recreation and cultivation of the body and mind.
4. The development of tourist agriculture should have a clear choice of location. Location factors are positively correlated with the number of tourists. A successful sightseeing agriculture park should choose the following locations: First, the developed urbanized areas, there are sufficient visitor markets. Second, it is a special agricultural base with good agricultural foundation and distinctive features. Third, in the vicinity of scenic spots, which can attract some tourists by utilizing the passenger source market of scenic spots. Fourth, around the resort area, the development of agricultural vacation form.
2. Market size of rural tourism
Is there a prospect for the rural building materials market? My analysis is as follows!
First, there are still many people in rural areas to build houses. Some people live in the countryside and build their own houses, and some people have bought houses in the city and repaired them in the countryside, so they live less time.
Second, there is a rural
Third, for the rural market, the product can not be too single, the product should be comprehensive to make money. After all, too single, too few sales, it is difficult to make money!
3. Market demand for rural tourism
I. What does leisure agriculture and rural tourism refer to?
1. What is leisure agriculture?
What is rural tourism?
What is rural tourism?
2. The main types of rural tourism
3. The significance of the development of rural tourism
2. What about rural tourism and rural tourism? Case)
Third, how to develop rural tourism
I. The meaning of leisure agriculture and rural tourism
1. What is leisure agriculture? What is rural tourism? What is rural tourism?
Traditional agriculture has only the function of supplying food and raw materials. Leisure agriculture is totally different from it.
Leisure agriculture is a new type of industry that makes use of agricultural landscape resources and agricultural production conditions to provide city tourists with sightseeing, leisure, excursion and vacation services, combining agriculture and tourism, and combining primary and tertiary industries.
Rural tourism is an alias of leisure agriculture, intuitive and easy to understand, commonly used.
(Note with rural tourism!)
Features:
(1) Rural tourism is a new type of agricultural business model production, life and ecology;
(2) Rural tourism products are a service commodity. Its production is market-oriented, the core value is the quality of service, rather than specific fruits and vegetables. Whether the customer is satisfied or not depends on the sum of all the feelings during the whole tourism process (totally different from the previous agricultural products!) )
(3) Rural tourism is rich and diverse in resources, crops of various colors and shapes, fruit trees, vegetables, farming, houses, ditches, roads, farm tools, traditional labor techniques, handicrafts, festive activities, clothing, food, housing and transportation habits, weddings and funerals, and so on.
(4) Rural tourism with farmers to the family as the basic reception and business units;
(5) Rural tourism for profit.
The concept of rural tourism
Definition: rural tourism refers to the countryside, customs and habits and countryside-related scenery, farming as an attraction for leisure, sightseeing, experience, learning and other tourism activities.
Rural tourism activities in the form of: eating farmhouse meals, living in farmhouse, doing farm work, enjoying the farm, see the farm scenery, buy farm goods, walk the farm customs, with farm furniture and so on.
What is the relationship between rural tourism and countryside tourism?
Rural tourism is an industry serving rural tourism.
2. The main types of rural tourism:
There is no uniform standard for the classification of rural tourism, which is divided into the following five types according to different regional locations, resource bases, investment bodies, types of experience and rural characteristics:
The first type, urban suburban leisure and entertainment. This is the most basic, most common and most numerous form of rural tourism. Generally in the outskirts of the city, the transportation is convenient, can provide accommodation services for these tourists, entertainment facilities are complete. For example, Chengdu's Nongjiale, Tai's Fangte and Fancy Ann, and so on.
The other randomly surveyed 300 tourists:
18% from Tai'an, 20% from Jinan, 32% from other counties and cities in the province, totaling 70%.
Going on a road trip 53 percent.
67 percent were aged 20-39.
66 percent earn less than $3,000.
75 percent intend to stay for a day.
The second category is lodging reception around scenic spots.
This type is generally located in the vicinity of famous scenic spots, which are not attractive in themselves and do not need much tourism service facilities and landscape renovation. Relying on tourists from the main scenic spots to carry out tourism activities, it provides accommodation services and local specialties for tourists. The tourist attraction of this type of park and the main attractions are complementary to each other as a source of visitors and coordinated development.
Taishan around the good location conditions for the development of this kind of farmhouse. The third category is sightseeing agriculture.
On the outskirts of the city, tourists are provided with excursions to learn agricultural knowledge, experience farming culture and participate in farming activities. Tourists can engage in different agricultural activities.
For example, leisure farms, fruit picking gardens, tea gardens, leisure fishing farms, agricultural education gardens, and agricultural science demonstration gardens.
The fourth category, folk culture, characteristic residential type.
It refers to the use of the United Nations to attract tourists
The fifth category, idyllic scenery.
To attract tourists with beautiful countryside scenery. Attract many city tourists by using field houses, fruits and nearby countryside scenery. Eat farm food, taste farm food, live in a farmhouse, entertainment farmhouse, buy farm food to meet the needs of citizens folk experience.
For example, Longji Terraces in Longsheng County, Guangxi. Wuyuan in Jiangxi Province is known as China's most beautiful village.
3. The significance of developing rural tourism
(1) Increase the employment of farmers. Add new jobs; low requirements for new technology, low employment threshold.
(2)Increase farmers' income will help farmers get rich. Low investment threshold; low operating costs.
(3) It is conducive to the full development of agricultural resources and the adjustment and optimization of industrial structure. Extend the agricultural industry chain and promote the development of rural transportation, catering, accommodation, commerce and other services.
(4) It is conducive to improving the appearance of villages and promoting the improvement of rural civilization. Through the exchange of people, information, science and technology, and ideas between urban and rural areas, it allows city people to have a deeper understanding of the countryside and agriculture, strengthens the city's support for the countryside and agriculture, and promotes the improvement of rural civilization and the coordinated development of urban and rural areas.
(5) It is conducive to the construction of new socialist countryside.
2. What about leisure agriculture and rural tourism? (Case)
1. The development of leisure agriculture at home and abroad (Textbook P.14 -)
Famous rural tourism areas:
April 12, 2005, in the first China Rural Tourism Festival opening ceremony, PI County, Chengdu City, Youyi Township, Nongke Village, Xujia compound recreation center was National Tourism Administration recognized as China's first Nongjiajia.
Rural tourism area that has developed rapidly in recent years;
Wuyuan, Jiangxi.
Guangxi longsheng autonomous county peace township peace village dragon ridge mountain, dragon ridge terraced rice field tourist area, hiking.
2. Status of rural tourism development in Shandong Province.
At the beginning of the reform and opening up, the folk tourism in Shijiazhuang Village in Weifang was the first of its kind in the country. Since then, Nongjiajia and fishermen's music have been widely practiced in many places.
Fishermen's music was launched in Rizhao's busiest village of Wangjiazao, where families engage in tourism during the fishing moratorium. The average annual income of 106 households in the village exceeds 40,000 yuan.
Yishui County is located in the hinterland of Yimeng Mountain. Since 2002, tourism has been identified as a pillar industry. The Yishui Geological Wonders Ecological Tourism Zone has been developed. in 2003, the county received 2.1 million tourists, with a total tourism income of 760 million yuan.
Shandong's festivals focusing on folklore and ecology are the earliest and most numerous in China. For example, Weifang International Kite Festival, Heze Peony Flower Festival, Qingdao Sugar Ball Festival, Taishan International Mountaineering Festival, Rongcheng International Fisherman's Father's Festival and so on attract more and more tourists.In 2004, Shandong created the first batch of 26 agrotourism demonstration sites, which is the first in China. At present, Shandong has created 55 national agritourism demonstration sites, continuing to lead the country.
Shandong has rich rural tourism resources.
1. Unique rural natural scenery. Qingdao, Yantai and Weihai's charming sunshine, waves and sandy beaches; the vast plains, represented by Heze, Jining and Dezhou, are green; and mountain villages in Tai'an and Linyi are characterized by hilly terrain.
2. Colorful rural customs. Mainly in the festival, customs and other aspects. Such as Taishan Mountaineering Festival, Weifang Kite Festival, Jinan Thousand Buddha Mountain Temple Fair, Heze Cockfighting and Sheep Fighting Competition, Zibo Lantern Festival and so on.
3. Interesting local culture and art, cooking flavor. Such as Weifang's Yangjiabu New Year's Paintings, Jinan's Bruhu, Jancheng's Golden Deer Craft, Lunan's Willow Weaving, Heze's Mud Man, Mian Man and so on. Man Han Quanqi in Kongfu and Qingdao seafood and so on.
4. Traditional rural labor with special characteristics. Ancient ways of farming and working still remain in remote villages, and some areas are even in the primitive stage of working. Under the influence of modern civilization, they have a new strong attraction to tourists. Such as donkey and horse mill, old ox mill, wood weaving, handcart, small grinding bean curd brain, catching crabs, catching ducks, catching cows and sheep, and so on.
3. General lack of planning and planning
4. Lack of tourism talent, a single mode of operation, chaotic management, service is not standardized. There are relatively few rural tourism managers and a lack of systematic and effective training. In fact, many of them are served by village cadres or local farmers. The quality of the staff is generally low, the management is sloppy, and they are caught in the vicious circle of negligent management, low quality and low income, which seriously restricts the development of rural tourism.
3. General lack of planning and planning. Many projects blindly on the horse, the development of artificial traces too obvious, urbanization tendency is obvious, the local folk culture has been impacted, affecting the characteristics of rural tourism.
4. Lack of tourism talent, a single mode of operation, chaotic management, service is not standardized. There are relatively few rural tourism managers and a lack of systematic and effective training. In fact, many of them are served by village cadres or local farmers. The quality of the staff is generally low, and the management is sloppy, falling into a vicious circle of negligent management, low quality and low income, which seriously restricts the development of rural tourism.
Problems in the development of rural tourism in Shandong Province
1. I don't I don't have an in-depth understanding of rural tourism. Rural tourist attractions are mostly pure agricultural tourism, most of the rural tourism products fail to truly reflect the various aspects of rural tourism.
2. Rural tourism development and operation of decentralized, poor brand effect, small scale, operators brand awareness is weak. One-sided emphasis on the development of rural natural resources, while ignoring the development of local culture, rural folklore and other cultural connotations.
Weifang Yangjiabu woodblock print kite folklore
Weifang kite originated in Yangjiabu village in the early Ming Dynasty. At that time, the villagers had the carving technique of woodblock prints and used their free time every spring to make kites by drawing various patterns with the paper and pigments printed on the prints. At the beginning, they were just for self-entertainment or as gifts for friends and relatives, but later they gradually developed into commodities. During the Qianlong period (1736-1795), kites had become an important local handicraft.
Weifang kites in the Ming Dynasty were mainly board kites, and then gradually formed a series of shapes, mainly hard-winged kites, with a long string of centipedes as the most (up to more than 360 meters long), coquettish soft-winged kites, and odd-shaped tube kites with stories of people, birds, animals, fishes and insects. Although its binding method is simple, with as few as three bamboo pieces and as many as seven, it is concerned about the neatness of the bamboo pieces, the symmetry of the skeleton, the tying of the center of gravity, the simplicity of the image, the bright colors, and the strong contrast. It is characterized by smooth take-off and high flight altitude.
At present, there are nearly one hundred professional kite families in the village of Xiyangjiabu, with more than 300 varieties of kites and an annual output of nearly one million kites. However, in recent years, for the consideration of production cost, the traditional cultural connotation has been neglected, and the materials have been changed, nylon cloth and carbon steel tubes have been used, losing the traditional skills and local characteristics of Weifang kites.
Third, how to develop rural tourism
Based on the village and town development plan or rural tourism development plan.
1. Discover, recognize and create rural tourism resources.
Diffuse thinking exercise (brainstorming):Think about which of the rural production life may be attractive to urban tourists?
2. Preparation before the development of rural tourism projects (page 27 of the textbook)
(1) Selection of the site of the tourism project
(2) Social environment survey
(3) Regional economic surveys
(4) Resource surveys
(5) Tourism market survey
3. >
(1) project positioning - project positioning, landscape features positioning (main landscape), source market positioning, product function positioning, service facilities positioning, key sub-projects positioning, positioning of the main body of the development, the management of the main body of the positioning, development timing positioning.
(2) Design and development of rural tourism products.
Projects designed for - farmhouse, tourist villages and towns, leisure agriculture park (field), ecological parks, ethnic style parks, etc..
Tourism route design and planning
4. Rural Tourism Marketing
Who are our rivals (competitors)?
Why marketing?
Who will do the marketing?
Does rural tourism have a clear image?
Who are our customers? (Market Segmentation)
From 2010 to 2012, the development of rural tourism has to mention the rural revitalization plan development of rural tourism is also a rural revitalization plan proposed by our government in recent years. With our country's booming development over the years, industrialization has reached a high level, and with it China's urbanization, which is close to 60%. With the development of industrialization, a large number of young and middle-aged rural laborers have flocked to cities to settle down for employment, leading to the hollowing out of the countryside and the beginning of depression in rural areas that lack young and middle-aged laborers. From the point of view of long-term development strategy, industry and agriculture must develop in a coordinated manner, and one without the other is indispensable. Therefore, at this time, from the national strategic level, the power to revitalize the countryside, is timely and necessary.
I am a farmer born and raised in the countryside, and now I am working in the city to buy a house. From the bottom of my heart, I still hope to return to the countryside in the future, because I am attached to rural life, because I belong there.
China's roots American traditional culture in the countryside, the development of rural tourism focuses on discovering traditional culture. The vast rural land has green mountains and green water, an unpolluted environment, a poetic idyllic life, and a farming civilization that has lasted for thousands of years. The future direction of rural development is to promote rural tourism through eco-agriculture and the protection of the ecological environment and livability of the countryside. Because the countryside is mainly an agricultural product exporter, its development and construction is not destined to be like that of the cities. For the countryside, there are places that can be modernized and places that cannot. For example, rural roads must be built to be very convenient. Our Government has done a good job in this regard. Now, basically every village in the country is connected to a concrete or asphalt road. In earlier years, the slogan If you want to get rich, build roads first has finally been realized. The original historical and cultural landscape of the countryside can do without modernization, which would lose its original significance. Even if the reform, but also protective transformation.
Revitalization of the countryside should also uphold the concept of agricultural products out, people come in, people come in order to develop rural tourism. How to attract outsiders in the countryside to come in and consume tourism? In fact, ask people who have lived in the city for a long time, there will be a simple answer. They will say: I like the blue sky and white clouds in the countryside, I like the slow pace of idyllic life in the countryside, I like the chicken and dogs in the countryside; I like the green food in the countryside, I like the human relations of the rural neighbors and clans; I like the traditional folk culture in the countryside. So doing these things well in the countryside is a very systematic and comprehensive matter. Now that the government has invested enough money and policy support, farmers need to have enough confidence to change their old thinking.
The countryside is a treasure trove of wind and water, and each place can create its own regional business card based on local regional characteristics and traditional human history. For example, Xiaogang Village in Fengyang, Anhui Province, is the birthplace of China's household contract responsibility system. Through the development of rural tourism, you can see modern eco-agriculture here; you can experience the old-fashioned traditional farming images of hand-cranked hoes in ox plowing, or enjoy the cozy living scenes of thatched houses with fences. Yanghua Valley shows you the ancient "Shen Hao, the leader of the Dabao Gan and the outstanding village cadre in the new period" shows you the spirit of Xiaogang villagers' bold exploration and hard work. Xiaogang has such a unique rural cultural history, attracting tourists from all over the country to visit, making Xiaogang develop their own rich local farmers through rural tourism. Therefore, the success of Xiaogang Village in developing rural tourism is also a mirror that can be drawn on. Of course, every local village is different. The development of rural tourism needs the local government and farmers to actively explore and practice to find out the development mode suitable for themselves.
Finally, I sincerely hope that every village in China can prosper and farmers can live and work in peace and happiness!
4. Market positioning of rural tourism
Tourism can be divided into the following three categories:
I. Types of Tourism Resources
Natural Tourism Resources: Horse
The types of rural tourism can be divided into: sightseeing farm, sightseeing pasture, sightseeing fishing villages, sightseeing bird gardens, country parks, scientific and technological sightseeing, idyllic sightseeing, and green ecological tours.
Three. Types of ecotourism
Ecotourism refers to tourism activities based on ecological environmental protection. Its main body is those tourists who care about environmental protection, pursue return to nature, and want to understand the ecological conditions and national customs of tourist destinations. Ecotourism products are emerging tourism products that have developed rapidly since the 1970s and 1990s.
The main characteristics of its high knowledge requirements, participation in the experience of strong, wide source market, market segments (such as forest tourism, agro-tourism, rural tourism, camping tourism, adventure tourism, folklore tourism, environmental protection, science tourism, etc. can be included in the scope of ecotourism).
Therefore, ecotourism is the mainstream of the development of world tourism products in the 21st century, with good prospects and potential for development.
5. Market background of rural tourism
Tourists traveling to Langzhong in Sichuan are interested in Sichuan China's human geography and the history of the Three Kingdoms.