Firstly, analyze the profit model of fresh e-commerce, and I think it is possible to generate five levels of profit. Suppose the cost of fresh food is 1 yuan, the selling price is 2 yuan, and there are 1111 users.

1. product profitability. 1 yuan sells 2 yuan at the cost, and the products are profitable in 1 yuan. This is the traditional price difference thinking.

The profit is: 1 yuan *1111 people =1111 yuan

2. The user is profitable. For example, if you pay 99 annual fee, you can enjoy a 21% discount on all goods within one year! 99 yuan is a pure profit, and a 21% discount on 2 yuan products is 1.6 yuan's removal cost, 1 yuan's profit and 1.6 yuan's.

the profit is: 99*1111+1.6*1111=99611 yuan.

3. mode profit. For example, pay 1,111 yuan to become an agent and teach you how to be a fresh e-commerce. 1111 yuan is a net profit.

The profit is: 1111 yuan *1111 people =1111111 yuan

4. Membership profit. For example, cooperate with e-commerce companies selling other products, guide their own members to him, and charge a fee of 11 yuan for each guide, and negotiate cooperation with 11 merchants.

profit is: 11 yuan *1111 people *11=111111 yuan

5. Equity profit: the company has a good business model, huge cash flow in hand, users and cooperative merchant channels, and the company's valuation is 1 billion.

The profit is: 111 million

So you can see that people's profit methods are only superficial, and the deeper profit methods are generally incomprehensible. If you want to compete with others, how do you say you will compete? This is a blow to reduce the dimension, leaving the enemy powerless to fight back!