According to the previous data, one out of every five orders is placed through the search function. Therefore, optimizing search is an important way for customers to find you, which can bring more exposure to the store and increase the order volume of the store.

2. The names of dishes should use common and complete vocabulary.

If the average customer searches for the name of the dish, it means that he has already thought about what to eat, and the purpose of placing an order is very obvious.

3. The name of the store should be added with the name of the main category or business circle.

First of all, the key to optimizing the store name is to highlight the main category, because when customers search for dishes, the search results will show stores that are consistent with or similar to the search terms, so that customers can find and find your store when searching.

Secondly, when optimizing the store name, you can add the name of the specific business circle at the back to facilitate users to identify the location.

4, develop a standardized logo, let customers have a memory.

At the moment of fierce take-away competition, customers have too many choices, so for take-away brands, they must have a high degree of self-identity, and a striking and standardized LOGO can just achieve this.

5, beautify the pictures of dishes, so that customers have a little desire to open.

When customers choose to order food on the platform, they will first see pictures of the dishes. Then, if customers want to order, it depends on whether the pictures of the dishes are attractive.