Snail meal has been Netflix fried, KFC out of snail meal is also in line with the development of China's food and beverage market, do not follow the trend that will be eliminated, KFC listed snail meal is its localization in the Chinese market inevitable action. Because snail meal is one of the specialty snacks of Liuzhou, Guangxi. In China, snail meal has been moved to the food self-media platform by major netizens, which has y driven the consumption market of Chinese young people. The snail meal market is getting bigger and bigger, KFC will lose this cake if it doesn't make a move.

I. Snail powder has occupied most of the market of catering snacks.

According to relevant information, with the development of the Internet, the annual sales of snail powder have been rising linearly since 2014, and in 2019, snail powder has ushered in a burst of sales in the first year of the year, snail powder accounts for 1/3 of the entire Chinese snack food market, and it is very popular among young Chinese people.

Two, Chinese people's consumerism is slowly domesticated.

With the "tongue on the delicious" broadcast, snail powder this Liuzhou traditional food gradually into the eyes of the whole Chinese people; many people watched this food program have a great interest in snail powder.2017 major self-video media platforms began to rise, which undoubtedly brings another kind of publicity opportunities for snail powder, the major mainstream media platforms netroots have recommended Chinese traditional food, a time when Chinese food will be Chinese people worship foreign food and drink thought to pull back, many people began to pay attention to the domestic traditional food, snail powder relying on the major net red vigorously publicized in the network to sell. KFC, McDonald's, Texaco and other foreign fast food brands are more or less affected by some of the traffic.

Three, fast food market competition is fierce.

From another point of view, the fast food market has also emerged a lot of domestic brands, such as Wallace, Zhengxing fried chicken and so on. These domestic brands have given KFC a lot of impact in recent years, both in terms of cost-effectiveness and publicity. Chinese people are no longer the original Chinese people, Chinese people's taste buds and consumer attitudes are quietly changing.

So in the face of such a complex catering market in China, KFC must come up with products that satisfy the taste buds of Chinese people if it wants to remain active in the public eye. Do you have a different point of view on KFC's listing of snail meal? Please leave a message in the comments section below to discuss together!