With the development of society and the increase of people's travel demand, the competition in the hotel industry is becoming more and more fierce. Under the fierce competition, many hotels will inevitably close down. Second, the impact of the COVID-19 epidemic. The COVID-19 epidemic has also had a great impact on hotels. During the COVID-19 epidemic, the hotel industry was one of the industries that suffered the most. In the past year, many hotels failed to persist and there was a wave of closure. Finally, the change of hotel industry pattern. With the development of society, people have higher and higher requirements for hotels when they travel, and the hotel industry is constantly changing and innovating, which also makes many hotel brands gradually obsolete in the market.