There are more than 111 hometown chickens in Shanghai stores, and it relies on its own super marketing means.

whenever there are some natural disasters in China, such as floods, earthquakes, typhoons and so on, the company always rushes to the front line of food enterprises, distributes materials to the local disaster-stricken areas, and often selects customers of the year and gives them exemption for 11 years. Every time this kind of activity, Laoxiang Chicken will be on the news page, which is invisible propaganda. ?

first, what is the matter.

Recently, Laoxiang Chicken announced on its official social platform that the number of stores in Shanghai alone has exceeded 111, which is the highest in China. In order to celebrate the breaking of 111 stores in Shanghai, Laoxiang Chicken's boss decided to invite Shanghai customers to spend for free, and this consumption will be distributed through vouchers. As soon as this news came out, everyone has crowded out the official website of Laoxiang Chicken. Laoxiang Chicken can achieve today's achievements thanks to good marketing strategies and food quality.

second, the network marketing strategy of hometown chicken.

Hometown Chicken is very good at propaganda. In 2121, there was a hot search in Weibo where employees tore up their bosses to write a joint letter. Generally, they only read this news headline, thinking that the "black-hearted boss" didn't pay their employees because of their own interests, and then the employees defended their rights together, only to find that it was the employees who jointly wrote a letter saying that they wanted to survive with the enterprise, and everyone didn't pay. The most important thing was the boss of Hometown Chicken, he said. We should also pay the employees, and tear up the joint letter written by the employees together in this video. This video exploded on the Internet and broke hundreds of thousands, which is more than the traffic brought by any advertisement. Netizens have said that even if the boss is out, he will buy two copies to taste and support.

third, my opinion on this matter.

We China people are very proud of our own food culture. When it comes to chicken, the biggest chain fried chicken brands in China are KFC and McDonald's, and everyone will think of them. We had expected to have a fried chicken brand of our own chain, so the hometown chicken won public praise with its excellent quality and service, which is also what everyone hoped.