Current location - Recipe Complete Network - Catering training - Restaurant business is not good, what marketing methods are there?
Restaurant business is not good, what marketing methods are there?

The marketing method is step by step, depending on what module marketing you need.

I would like to provide you with the following suggestions for your reference:

The purpose of our activities is nothing more than achieving an effect of improving hotel sales and increasing popularity.

Then we break down several marketing steps according to the desired effect:

First, how to get customers into the store first?

we can use strong visual display (opening ceremony, flower baskets at the door, firecrackers, large posters, lighting effects, etc.) to let customers see us first, and then we can attract customers into the store through small gifts, vouchers, doll interaction, etc. In this way, we have achieved our first goal.

second: how to make customers buy?

we can promote the purchase of customers in the store by displaying dishes, giving discounts, issuing vouchers, giving away special dishes, and so on, so as to achieve the purchase intention of consumers. This premise must be that we have enough confidence in our products. Know that the quality of our products is reliable.

third: how to make customers come again?

catering theory tells us that the cost of maintaining an old customer is far lower than the cost of attracting a new customer. Therefore, we should introduce certain marketing means to enable customers to come back next time. We can effectively stimulate customer stickiness by issuing coupons and purchasing vouchers next time, including membership card marketing, so that customers can form a second purchase independently. Of course, this is based on the stability of our products and the premise of a good service system.

I hope my answer is helpful to you.