Recently, the image of the ice pier pier can be described as a household name "won the applause", the physical object is loved.

Inside the arena, the ice dun dun y favored by athletes; outside the arena, consumers waiting in line and "a dun hard to find" sold out is the norm.

We always have questions, ice pier pier is how to elect it? Why is it so popular? Behind it and what are the ingenuity?

---- "Bing Dundun Dwen" resume

1, name

Chinese name: Bing Dundun Dwen

English name: Bing Dwen Dwen

2, Birthday: September 17, 2019

3, Chief Designer: Cao Xue, Liu Pingyun

4, Allegory

Ice - a symbol of purity and strength, which characterizes the Winter Olympics.

Dun-Dun - meaning thick, healthy, lively and cute, fits the overall image of the panda and symbolizes the strong body, tough will and inspiring Olympic spirit of the Winter Olympic athletes.

5, image source: the panda, is recognized as China's national treasure, the image of friendly and cute, naive, loved by people from all over the world, especially young people. 3D design of the anthropomorphic panda, reflecting the concept of harmony between man and nature **** life.

----"Ice Dun Dun" is how to choose?

One, "ice pier pier journey"

On August 8, 2018, the Beijing Winter Olympic Games and Winter Paralympic Games mascot held a global collection launch ceremony.

On October 20, 2018, the mascot global call for design solutions entered the delivery stage, the collection of activities lasted 84 days, **** received 5816 pieces of design solutions.

January 7 to 8, 2019, the Beijing Winter Olympic Organizing Committee organized and held an expert review committee to carry out preliminary assessment and reassessment of all the mascot effective collection works.

On April 12, 2019, the Beijing Winter Olympics Organizing Committee invited representatives of the National People's Congress and the People's Political Consultative Conference of the People's Republic of China and Beijing and Hebei Provinces, representatives of the National Federation of Trade Unions, the Central Committee of the Youth League, the All-China Women's Federation, the China Disabled Persons' Federation and representatives of the community such as athletes, university and primary school students, and relevant enterprises, to comment on the design proposals.

In early June and early July 2019, the Beijing Winter Olympic Organizing Committee commissioned the Trademark Office of the State Intellectual Property Office of the State Administration for Market Supervision and Administration to check the candidate programs and mascot names, respectively.In late June 2019, the International Olympic Committee and the International Paralympic Committee launched an international checking of the 2 groups of mascot candidate programs.

In August 2019, the design team of "BingdunDun" came to the Wolong Giant Panda Nature Reserve in Sichuan Province to observe the shape and posture of pandas on the spot and improve the details of their design.

In the same month, in the Beijing Winter Olympic Organizing Committee to report to the Beijing Winter Olympic Games Work Leading Group mascot candidate program, to determine the final mascot program.

In the evening of September 17, 2019, Bing Dwen Dwen (Bing Dwen Dwen) was officially released to the public.

February 2022, the Bing Dwen Dwen trademark was registered in December 2020.

Two, "Bing Dwen Dwen" was born

Bing Dwen Dwen's finalization process starts with a "flying man". He is one of the ice pier team designer He Ge. "In order to make the design effect more realistic, team members will go to the ski resort to experience skiing. Not only that, the design team also deliberately go to the Sichuan Giant Panda Base, carefully observe the action of the panda, perfect ice pier pier modeling. In the observation process, the design team found that the panda walking is 'eight', so you now see the ice pier pier are also 'eight' form." During the creative process, the team also collected tens of thousands of different images of pandas and observed them every day, with the aim of circumventing existing images.

When the deadline was only about one month away, the team, made up of 12 members who all do graphic design and two teachers who do 3D design, said the mascot's design is not only static, but also more dynamic, in line with the Internet era and in keeping with the trend of the times.

They created 16 entries in less than a month and sent them to Beijing for review on the last day of the deadline. The final mascot, "Ice Dun Dun," was finalized after seven months of revisions. During this period, team members often worked through the night to revise, over and over again, is the testimony of hard work. Bearing the pressure, constantly improve the work, team members *** created more than 500 cartoon images, drawing tens of thousands of sketches, 3D effect of the file more than 100GB. because of the principle of absolute confidentiality, the team went back and forth to Beijing more than 20 times, to the Olympic organizing committee for the display.

Three, why this Guangzhou design team, will be the Beijing Winter Olympic Games mascot designers?

The mascot of the 2022 Beijing Winter Olympics, "Ice Dun Dun", is a "messenger" representing winter. With a cute smile and lovely posture, it shows the world the culture and confidence of the Chinese nation and expresses the spirit of the Olympics and the characteristics of ice and snow sports.

The most surprising thing is the "ice dun dun" this "ice and snow panda" even from the summer of Guangzhou out!

1, have not seen the snow and ice of Guangzhou children, but instead have a strong imagination

"Ice Dun Dun" is designed by the Guangzhou Academy of Fine Arts team. Why is this team living in the south, almost never seen the snow of Guangzhou design team, will become the Beijing Winter Olympic Games mascot designers?

The head of the design team, Cao Xue, dean of the School of Visual Arts and Design at the Guangzhou Academy of Fine Arts, was impressed by the design process. He confessed that the Winter Olympics organizing committee had the same concerns at the beginning when they came to Guangzhou Academy of Fine Arts for a presentation. Guangzhou seldom snow, to solicit mascots for the Winter Olympics in ice and snow sports, they were worried that the children in Guangzhou had never seen ice and snow, and did not have the experience. "But actually my point of view is just the opposite. Children who have not seen ice and snow, on the contrary, may have a superhuman imagination and creativity for ice and snow sports and ice and snow, may create miracles!"

2, the original "ice dun dun" is an "ice candy panda"

With the northern "icy snow" " With the impression of "ice and snow" in the north, the Guangzhou design team integrated the elements of ice candy gourd into the design concept; and they believe that after the curing of the sugar coating of the ice candy gourd, and ice have the same characteristics as the ****, which is suitable for our snow sports. Although the idea of the ice cube was well received, different voices also came up. Considering that the Ice Cube is after all a snack, it cannot carry the image of a great nation. The design team began to revise the work, committed to the host country's national image and cultural characteristics of the display, but also in line with the international aesthetic requirements.

3. Panda, why "always you"?

In the end, only the ice-crystal shell was retained, and the core was replaced with an animal. The animal that best represents China is the panda, which is a metaphor for thick, healthy, lively and cute, symbolizing the strong body, resilience and inspiring Olympic spirit of the Winter Olympics athletes.

4, "Ice Dun Dun" - a new image of the national panda

After selecting the panda, the Guangzhou team began to innovate to give the panda a sense of the times. They were inspired by the picture of the "Ice Ribbon" of the newly built National Speed Skating Stadium for the Winter Olympics, and added an ice crystal shell to the exterior of the panda, which was wrapped in ice like a candy cane. The head is surrounded by five rings of color "ice ribbon", symbolizing a ring of energy, futuristic, full of sense of technology. The image is like wearing a technological coat to visit the unknown astronaut

5, "Ice Dun Dun" finally came to our eyes!

After 10 months, thousands of revisions, "Ice Cube" finally came to our eyes. After the birth of the "Ice Pier", the success of people's favorite. The design team believes that the openness and tolerance of the city of Guangzhou, so that they have a broader vision and a richer understanding of the problem The seeds of Lingnan culture eventually blossomed into the flowers of ice and snow.

----Why is "Ice Dun Dun" so hot?

"A pier is hard to find", "pier pier free", "a household a pier" ...... The top stream of the 2022 Beijing Winter Olympics, non-ice pier pier. "Ice pier pier" why so popular?

Value and strength at the same time, behind the symbolism of good is the reason.

Private thought of love is the first. The Winter Olympics in China attracted attention, the ice pier symbolizes the good "peace, health and happiness". Throughout the world, the current situation is not optimistic, but the Chinese Winter Olympics can be said to be the world is trapped in the "epidemic" quagmire everyone brought a sunny and ice clear, people love to watch the Winter Olympics games and pray for China, and so incidentally also will be the cute ice dun dun as a favorite support object.

Secondly, the national treasure as a prototype, but also wearing a head shell modeling taken from the ice and snow sports helmets, the appearance of ice crystal transparent, endearing, decorated with colorful halo, like astronauts in spacesuits, full of sense of science and technology, has a high degree of recognition look adorable. As the saying goes, "cute is justice", very consistent with the national aesthetic, but also with the Winter Olympics and the festive atmosphere of the Spring Festival. And the panda archetype has been attracted to love, no matter what IP, as long as the panda associated with, basically is "good and popular", in this black and white, gleaming panda can be described as the flow code.

Thirdly, the meaning is deep. "Ice" symbolizes the purity, strength, is the characteristics of the Winter Olympics; "dun dun" is a metaphor for thick, healthy, lively, lovely, fit the overall image of the panda, both the fine traditions of the Chinese nation, but also a symbol of the Winter Olympics athletes strong body, tough will and It also symbolizes the strong body, tough will and inspiring Olympic spirit of the Winter Olympic athletes. Both the name and the appearance have distinctive Chinese characteristics, demonstrating cultural confidence and national pride.

Fourth, the product of cultural self-confidence, the unique concept of the display, the deep culture of the publicity. "Ice dun dun" became a traffic star, originating from the vastness of Chinese culture, but also because of the national self-confidence. "Ice Dun Dun" and other Winter Olympics merchandise fire, reflecting the continued enhancement of China's cultural soft power, but also national pride, self-confidence in the manifestation.

Fifth, it is the enthusiasm of the people at home and abroad for the Winter Olympics, is the love of sports, is the show of China's strength.

Sixth, the platform is high. The Winter Olympics let more people see the mascot ice dun dun, and provide people with a window of emotional outburst, sun ice dun dun become the most direct way for people to experience the Winter Olympics. In fact, not only the ice dun dun, the Winter Olympics plush toys, commemorative badges, hand-do and other elements of the Winter Olympics is also very popular.

Finally, of course, the media publicity and foreign friends made a great success, successfully exported the "ice dun dun" of China's image to foreign countries. Following the Japanese reporter reported skating scene show ice dun dun badge out of the circle, a lot of foreign athletes spontaneous publicity, media, businesses and so on have to participate in it, making ice dun dun continue to fire. For example, Japanese players and the Japanese media have spared no effort to spontaneously for the "ice pier pier" publicity, Sweden and the United States players also in the social media spontaneous tanning map - caused the global netizens "envy and jealousy hate!

This "right place, right time, right person", became the ice dun dun popularity has been praised, in fact, sometimes think about it, people often say that cultural output, in fact, the ice dun dun and the previous Xiaofuwa general, are to the world to see the combination of Chinese tradition and modernity of the "Chinese impression! "

----"Ice Dun Dun" behind what design ingenuity?

"Ice Dun Dun" combines the image of a panda with an ice crystal shell, reflecting the characteristics of winter ice sports. The panda is recognized as a national treasure of China, with a friendly, cute and naive image. The panda's head is adorned with a colorful halo, inspired by the National Speed Skating Stadium of the Beijing Winter Olympics -- "Ice Ribbon" rendering The head shell is styled after an ice and snow sports helmet, adorned with a colorful halo, inspired by the National Speed Skating Stadium of the Beijing Winter Olympics -- "Ice Ribbon", flowing brightly colored lines symbolize the ice and snow sports track and 5G high technology; the heart-shaped pattern on the left palm represents the host country's warm welcome to friends around the world.

The overall shape of the panda resembles an astronaut, an ice and snow sports expert from the future, symbolizing the combination of modern technology and ice and snow sports, embodying the pursuit of excellence, leading the times, and the infinite possibilities for the future. The design team from Guangmei used ice shells to coat the pandas and incorporated ice and snow elements, and a cool astronaut-like mascot with a sense of the future was born.

As the Beijing 2022 Winter Olympics and Winter Paralympics mascot, "Ice Dun Dun" "Snow Rong Rong" has attracted widespread attention since the opening of the Beijing Winter Olympics, the mascot "Ice Dun Dun" is even more popular inside and outside the stadium. "is hot inside and outside the arena, online and offline, and even appeared" a pier hard to find "situation. In this regard, February 6, in the Winter Olympics regular press conference, Beijing Winter Olympic Organizing Committee spokesman Zhao Weidong responded that the relevant departments are increasing coordination efforts to increase the supply of "Ice Dun Dun". "Ice Dun Dun" and "Snow Rong Rong" naive and lovely image behind, cohesion of the design team's innovative ideas. "Ice Dun Dun" why can be so hot? What is the ingenuity behind its design? Beijing Winter Olympics mascot design team responsible for the Guangzhou Academy of Fine Arts professor Cao Xue told the back story.

The design team led by Cao Xue***14 people, all teachers and graduate students from the School of Visual Arts and Design. Recalling the nearly ten months of creation and modification process, Cao Xue is very emotional, during that time, we almost no holidays, every day repeatedly modify the discussion, a *** painted tens of thousands of manuscripts, and ultimately, the panda as the prototype of the design of the "Ice Dun Dun" image, from 35 countries in nearly six thousand works stand out.

"Ice Dun Dun" ice shell modeling, not only and ice sports related, but also full of sense of technology and sense of the future. Cao Xue introduction, the ice shell from the team initially shortlisted one of the programs - "ice candy gourd", although "ice candy gourd" idea is widely acclaimed, but not enough to represent the image of the country, so the team has repeatedly tried many times to make the ice shell shape, and the snow sports related, but also full of technology and futuristic feeling. So the team tried again and again, changing the image in the ice shell to a moose, tiger, rabbit ...... Various ideas were put forward and overthrown, and in the end, we still felt that the national treasure panda was the most loved by people all over the world. In order to make the panda image look more pleasing, Cao Xue and his team members flew to the Wolong Giant Panda Nature Reserve in Sichuan Province to observe the scene, and found that the juvenile panda was walking in an inward eights, and the head-to-body ratio was different from that of the adult panda, which made it look even more cute and adorable, and so they improved the image of the juvenile panda based on the panda's head being surrounded by the five-ringed color of the "ice ribbon", and the image was very cool and cute. The panda's head is surrounded by five rings of "ice ribbons", resembling an astronaut wearing a technological coat.

For the "Ice Dun Dun" fire, Cao Xue said he thought it would be welcomed, but did not expect to be so hot, even his own son went to the store did not buy. "Its ice crystal shell is cold, but the image looks warm and lovely, I believe this warmth can be felt by everyone."

Cao Xue said that every member of the team feels honored to be involved in the design of this Winter Olympics mascot, especially for the several students involved, but also for the best practical education, "I hope that it will become a classic and leave a deep memory in the Olympic history."

BingDunDun, I have long heard that you are a panda with a difference, you not only have a Chinese name, but also an English name, it turns out that your English name is "BingDwenDwen".

It is the mascot of the Winter Olympics, which means thick, healthy, lively and lovely, symbolizing the strong body, tough will and inspiring Olympic spirit of the Winter Olympics athletes.

Then let us build ice and snow dream, together to the future bla!