Yili spirit:
Yili people have forged Yili spirit with high sense of responsibility and super execution, and forged Yili people's unique core competitiveness and excellent quality of pursuing Excellence with a consistent master mentality.
Loyalty and trustworthiness, attaching importance to feelings and righteousness, and repaying kindness with kindness;
Be brave in taking responsibility and doing things with heart;
Strict discipline and efficient implementation;
Be prepared for danger in times of peace and constantly innovate;
Self-discipline and introspection, the wind is clear and the gas is positive.
Yili Group consists of four divisions: liquid milk, yogurt, milk powder and cold drinks. Its products include pure milk, milk drinks, ice cream, milk powder, yogurt and cheese, ranking first in the country in terms of output, sales volume, scale and brand value.
Extended data:
The development of Yili can be said to be the historical epitome of china dairy from small to large and from weak to strong. Since 1950s, the cooperative dairy farm in Huimin District of Hohhot has developed from only 95 professional cattle farmers to a leading dairy enterprise in China today.
The legendary development history of Yili for more than 60 years has not only become a banner of china dairy, but also initiated the "liquid milk era" in China.
Baidu encyclopedia-Yili