* * * This is a model essay I used to write a plan. Please refer to the following to see if it is useful. * * * *

Model essay on business plan

I. Overview of the company (Maide Advertising Media Co., Ltd.)

I. Company profile

Maide Advertising Media Co., Ltd. was established in February 2117.

Maide Advertising Media Co., Ltd. is a media joint venture advertising company integrating production, agency, planning, creativity, investigation and consultation.

our business scope is mainly advertising products in and around the campus.

Maide Advertising Media Co., Ltd. is a joint-stock company with a complete management system, cooperative team and excellent backbone. We have advertising department, planning department, marketing department, execution department, finance department, personnel department, material purchasing department and comprehensive office.

(II) Company Purpose

Maide Advertising Media Co., Ltd. takes it as its duty to help customers obtain economic and social benefits, aiming at establishing the best communication channel between customers and the market through the company's scientific, professional and sincere services, planning and designing customers' limited funds in the most economical way, and enabling customers to achieve the best communication effect with the lowest advertising cost.

(III) Company goal

To create a window image representing the entrepreneurial achievements of Jiangxi University of Finance and Economics students.

(IV) Entrepreneurship concept

"Let everyone be able to afford advertising" This is the slogan of our entrepreneurship, that is, actively explore the development mode and direction at the beginning of the start and take a road with its own characteristics. Our service target is mainly for the teachers and students at school. We will examine the needs of teachers and students, conscientiously do a good job of advertising to satisfy customers and achieve the best publicity effect.

(V) Company services

1. Specialized advertising services

Maide Advertising Media Co., Ltd. provides detailed and accurate industry consulting services for customers, including data investigation and analysis of conclusions. Therefore, customers' investment is more scientific and reasonable, and they can communicate with consumers in all directions. Our employees are all excellent college students, who are unique in their own knowledge and experience. We set up internal research institutions, gradually create our own theoretical framework and knowledge system, and establish our own cultural connotation.

2. Comprehensive business services

Maide Advertising Media Co., Ltd. is the first advertising company founded by college students in Nanchang. Maide provides leaflets, surveys, open-air publicity, door-to-door sales and other advertising channels.

3. Provide customers with accurate and scientific market research

Without customers running around, Maide provides customers with perfect effect measurement services.

4. Other

customer benefits: Maide Advertising Media Co., Ltd. has advantages in business cost due to its own characteristics. Can reduce the advertising budget required by customers to a minimum and achieve real high quality and low price.

II. Executive Summary

(I) Business philosophy

The philosophy of China Maide Advertising Media Co., Ltd. is: we bear the pressure and our customers enjoy the relaxation.

(II) Company Overview

China Maide Advertising Media Co., Ltd. was established on October 26, 2117, mainly engaged in advertising products in and around the campus, such as on-site promotion of new products, campus hypermarkets of sports brands, and poster production. The legal organizational form of a company is a limited liability company. The ownership structure of the investment is that the entrepreneurs collectively contribute and absorb a small amount of venture capital. Our main office is located at No.232, Shuang Gang East Road, Nanchang.

China Maide Advertising Media Co., Ltd. is in the start-up period, and has successfully promoted new products for a famous domestic electronic product platform manufacturer, and is making a series of campus publicity for a sports brand.

On February 1, 2117, Maide Advertising Media Co., Ltd. completed a business volume of 31,111 yuan, and showed a strong profit. If we get 3 million yuan, we expect to complete 21 million yuan's business and 3 million yuan's pre-tax profit in the second year. Earn a pre-tax profit of 5 million yuan in the third year (next year).

We can achieve the above goals, because the funds we have raised are mainly used for example: 1. On the premise of establishing our own brand image in Jiangxi Province, we will promote the concept and business of Maide Enterprise to the whole country; 2. Establish branches in six provincial capitals and municipalities directly under the Central Government (Beijing, Shenyang, Shanghai, Chengdu, Wuhan and Guangzhou). 3. Introduce and supplement some professionals in advertising and management. 4. Purchasing professional equipment required for business.

(III) Products and services

The goal of China Maide Advertising Media Co., Ltd. is to make "advertising affordable for everyone", and our service is currently in a growing period. We plan to expand the popularity of our advertising brand to expand our customer base, which includes catering, electronics, clothing and other industries.

Maide's publicity is different from the traditional advertising "burning money" and "building momentum" with popular stars and massive leaflets. We emphasize that customers can achieve positive product promotion within their limited scope with the least publicity expenses. We help businesses build a platform that is zero distance from consumers. And with our professional technology, help businesses avoid the difficulties and risks they may encounter in similar publicity.

(IV) Marketing Overview

The market of Maide Advertising Media Co., Ltd. is the "chaotic" low-end advertising market in China at present. By February 2117, according to the existing scale, its market has reached the standard of 111 million yuan. According to the scale of the advertising industry at this stage, it is generally believed that the market can share 3/1 of the advertising market if it is standardized in a certain form and regulations. Our customers are emerging start-ups in various industries in China, retail wholesalers at all levels and enterprises with related needs whose products are aimed at student consumers. It is our service aim to solve the advertising cost problem that this kind of customers care about, and we will use the "Maide" model to help them promote publicity.

China Maide Advertising Media Co., Ltd. currently competes directly with Boyi Advertising Co., Ltd., Tianyi Office, Xinshi Media and Fresh Media, and indirectly competes with the film and television center of Jiangxi University of Finance and Economics to some extent, among which Xinshi Media and Fresh Media are the biggest potential competitors for the company's future business development.

However, compared with the above competitors, our publicity is closer to the consumer groups of students, and the professional degree and means of publicity are more diverse.

(V) Risks and Opportunities

The biggest risks in the operation of Maide Advertising Media Co., Ltd. are business risks, management risks and financial risks caused by lack of funds. However, since our company is in the initial stage and does not have too much financial burden, we can operate flexibly to avoid market risks and overcome possible risks in management and finance through cooperation or investment absorption.

(VI) Management Team

Our team is composed of the following members:

General Manager: Deputy General Manager: Advertising Department: Planning Department: Marketing Department: Executive Department: Director of General Office: Finance Department: Personnel Department: Material Purchasing Department:

(VII) Capital Requirements

China Maide Advertising Media Co., Ltd. seeks 3 million yuan as equity. It is planned that after five years, according to the company's situation, after paying dividends on the remaining profits, it will raise funds again or realize listing financing.

(VIII) Financing Plan

At present, the registered capital of Maide Advertising Media Co., Ltd. is 211,111 yuan, and it has absorbed 31,111 yuan of venture capital from Jiangxi University of Finance and Economics Incubation Center. From the beginning of our business to now, we have completed the business of 31,111 yuan in a short time, achieving a gross profit of 3111 yuan and a pre-tax profit of 8111 yuan, and the business volume has a strong growth trend.

(IX) Sales summary

III. Business philosophy

(I) Basic creed

We specialize in creating value

(II) Working mode

Teamwork and brainstorming

(III) Entrepreneurship

Creativity 111, satisfaction 111, service 111, challenge 111

Innovation. When achieving a specific goal, you can adjust your own ways and methods according to the changes in the outside world, and provide creative, novel and revolutionary suggestions and solutions for the company's development.

Satisfaction 111

Keep innovating and make satisfactory works.

service 111

has a strong sense of self-responsibility and service. In order to satisfy customers, we will persistently overcome any setbacks, difficulties and pressures in our work.

Challenge 111

Challenge change, cultivate self-transcendence consciousness, be dissatisfied with existing achievements, and dare to set higher goals for yourself in work and life.

IV. Business Analysis

(I) Business Background Analysis

In China, there are nearly 21 million college students, which is equivalent to 1/4 of Germany and 1/3 of Britain. Excluding tuition and fees, the annual expenses of college students, including education expenses, leisure and entertainment expenses, are 4,111 yuan per person per year, so 21 million yuan. The data clearly shows the total consumption level of college students in China. It is precisely because of such a large consumer group that the vast number of merchants pay more and more attention to the development and expansion of the campus market. Have you noticed the fierce situation in which merchants seize the market during the academic festival? However, after careful consideration of the way these businesses enter the campus market, I can't help but say: Does this marketing work? Can this open up the vast market of the campus? If the answer is yes, then as college students, we should feel sad, because such a simple marketing method of merchants will punish us on the spot. But I believe that we college students, I believe that the diversity and sensitivity of college students' thinking today, they will not fall into the trap of merchants so easily, they need merchants to understand them carefully and analyze them deeply. I always think that the highest level of marketing is to conquer customers' hearts and even their thoughts. Try to think about the success of melatonin-such things have become the best choice for people to give gifts nowadays. I think the reason is that merchants have mastered the psychology of consumers well and conquered the ignorant consumer groups with an effect. There are the consumer demand of college students and the eyes of businessmen. What is lacking in the integration of campus consumption and social supply is the "old age" in the middle. What our campus media company wants to do is such a "lunar elder".

(II) Specific business analysis

1. Basic living expenses (clothing, food, housing and transportation)

The most basic consumption expenses of college students can provide marketing solutions for supermarkets, restaurants, hotels and travel agencies to explore the campus market.

2. Learning expenses (tuition, miscellaneous fees for books, research fees, computers, etc.)

Aiming at these market demands, we can provide marketing plans for the vast number of training institutions.

3. Leisure and entertainment consumption (leisure, fitness, travel, entertainment, etc.)

This part of the consumer demand is huge, and it is also a piece that most businesses attach great importance to now. In view of this piece, it can provide specific marketing plans for various leisure places, fitness clubs and entertainment institutions to develop the campus.

4. Interpersonal communication consumption (human relations and love)

This part of consumption is also quite huge. Various romantic places developed for couples will also try their best to develop the market, meet the needs of college students and earn objective profits.

the demand for space in these business markets has given our media great business support, which is also our source of profit.

V. Analysis of Market and Sales Strategy

(I) Market Description

The advertising industry is a new industry in China. In 2112, there were 57,434 advertising companies in China. In recent years, the number of companies has been increasing, the turnover and employees have been expanding, and the growth rate is considerable. In 2113, the national advertising business volume exceeded the mark of 11 billion yuan. According to the expert's prediction, China's GDP will increase by no less than 7% in 2114, reaching more than 12.5 trillion yuan, and the national advertising business will be about 111 billion yuan. China advertising market is expected to become one of the three largest advertising markets in the world in the next year or so. However, compared with the annual turnover figures of large foreign advertising groups disclosed by American advertising authorities, the gap is extremely huge. There is still a big gap between the economy and advertising in the western region of China and the eastern region, which will not change much in a short time.

Jiangxi University of Finance and Economics is located in Changbei Development Zone, with dense schools and many college students nearby. In addition, Jiangxi University of Finance and Economics is a university with the goal of cultivating entrepreneurial talents. Many outstanding graduates choose to start their own businesses, which also provides good conditions for the development of our company.

(2) Target market

We divide the target market in the initial stage of the venture into three categories according to geographical characteristics: the campus market of Jiangxi University of Finance and Economics, the surrounding market of Jiangxi University of Finance and Economics and the market in Changbei Development Zone.

the campus market of Jiangxi university of finance and economics is mainly manifested in the advertising demand of the school for external publicity, the advertising demand of various group activities in the school, the advertising demand of various activities and competitions held in the school and the advertising publicity needed by graduates for starting businesses.

The surrounding market of Jiangxi University of Finance and Economics is mainly characterized by the advertising demand of shops and facades, especially the fast updating speed of facades and shops near the school. The market in Changbei Development Zone is mainly manifested in providing market research, public relations activities planning, advertising services required for holding promotional activities, facade advertising, signboard making and outdoor advertising for small shops.

(III) Target customers

Initially, the target customers are mainly located in Jiangxi University of Finance and Economics and the owners of enterprises, shops and production fronts in Changbei Development Zone.

(IV) Construction progress

It is estimated that it will take three months to contact the advertising company from preparation to implementation. In the first two months, we will contact and negotiate with a number of advertising companies in Nanchang to establish a preliminary partnership. Starting from the second month, we will spend two months building the company from both hardware and software. In the last month, while improving the company's construction, we will contact Nanchang's business website with some advertising and decoration companies and advertising and decoration facades with relatively concentrated target customers, and strive to establish business partnerships with them.

(5) Market development strategy

1. Initial stage of starting a business (first year)

1. We can consider

Scheme (1): contact some small-scale advertising and decoration companies in the development zone to seek to establish an advertising consortium. This is because they all have the characteristics of small scale and isolated development. Some companies have the advantages of media agency, some have customer resources and some have regional advantages. Through capital operation, we implement horizontal alliance, integrate resources, complement each other's advantages, reduce costs and bear risks. Grouping is the inevitable choice for the further development of advertising industry in China. Through various ways to form a strong advertising regional group. Through large-scale operation, the advantages complement each other and reduce operating costs. This will help to get rid of the repetitive and wandering state of individual development of small companies, thus improving the overall service level. This is also of great help to the initial development of our company.

Scheme (2): If the alliance is unsuccessful, we can only base ourselves on Jiangxi Finance in the initial stage.