Investigation report on the factors affecting the location of business districts and stores

What is a business district?

Business district refers to the area and scope that spreads around the business district in a certain economic region and has a certain influence on customers, including business facilities, geographical location and passenger flow, and distinguishes core business districts, sub-business districts and marginal business districts.

First, the importance of business circle location

With the continuous maturity of the market economy, the location of stores is particularly important. In order to attract more target customers, it is necessary to choose a larger target market. Therefore, store operators must investigate and analyze the business circle where their stores are located in order to determine the business circle scope. Different business people have different business circles. Therefore, they must be careful when choosing business circles. According to the survey, the influence of business circles is over 61%.

1. Core business district: the average purchase amount of each customer is the highest, accounting for 61%-71% of the total customers in the economic region, and a city may have more than one core business district;

2. Sub-business district: it is a business district on the periphery of the core, with scattered customers, accounting for about 21% of the total customers in this economic area. The software and hardware are the same as those in the core business district, but the location, passenger flow and consumption level are low;

3. Marginal business district: refers to the business district outside the secondary business district, with low customer ownership and low store operation and grade;

Second, the factors that affect the business circle

1. In the same business district, due to different types of stores, the business circle scope is also different. If the product variety is fully stored, a good image is established, and then it is widely promoted, its business circle will be much larger than the general business circle;

2. With the expansion and increase of store scale and service types, the scope of its business circle is also expanding, but the business circle does not increase with the increase of store scale ratio;

3. The location of competitors has an impact on the scope of business circle. The scope of business circle is not necessarily reduced due to competition. When the types of goods and services in this area can attract more customers, businesses will expand the business circle, but the market penetration rate of each store will be low;

4. In places where the population is concentrated, due to the high population density, the cost of opening stores in residential areas is low, forming a number of commercial communities with close distances, but the business circle of each store is small;

5. Road conditions and traffic obstacles usually shrink or deform the business circle, which has a certain impact;

6. Promotional activities will also affect the size of the business circle. When the media is used for publicity, it can attract customers from far away areas. However, once the time is up, the business circle will shrink, so the time will also affect the business circle;

There are many factors that affect the opening of a store. The location is relative rather than absolute, and it is also related to the content, mode of operation, service and brand of the store. Only scientific analysis can achieve a reasonable share. ;