Hello, based on the analysis of the case of Yonghe Soymilk, I know a little. In terms of market segmentation, the target market of Yonghe Soymilk is aimed at office buildings, commercial and residential office workers or large group customers of some government agencies, banks and factories. This kind of customers are characterized by high income, high quality, high education, easy to accept new things, and more eager for spiritual and thoughtful fast food restaurants. White-collar workers are often the elves who create fashion. It is the easiest to accept new things, just like McDonald's and KFC when they first entered the China market. They are often the most receptive to new things. In the overall goal of Yonghe Soymilk, their first target customers are such rising stars with high quality, high income and high education, which can play a leading role and make Yonghe Soymilk enter the market faster. Of course, in terms of market positioning, Yonghe Soymilk conducted a detailed market research. To find an accurate positioning for the whole enterprise is to establish the positioning of chain fast food restaurants, while Yonghe Soymilk has always advocated healthy eating and industrialized soymilk. In the aspect of chain operation, Yonghe soybean milk adopts different chain operation methods to distinguish it from similar fast food. The essential difference between the healthy diet advocated by Yonghe Soymilk and some international fast food such as McDonald's lies in the different market positioning and corporate culture. As far as I know, there are several reasons why China's diet is difficult to go international. Judging from foreigners' picky about diet, McDonald's is doing well. It is said that the process of a loaf of bread exceeds 17, but in China, many meals can't be effectively mastered, and the strict requirements for foreigners' diet can't meet expectations. On the way to the world, the first step of Yonghe Soymilk is to take a healthy diet, which meets the dietary requirements of modern people. Of course, it is in the market segmentation of Yonghe soybean milk.